Primary market research & recruitment and fieldwork support worldwide

We recruit across three main audience categories. B2B respondents include C-suite executives, VP and director-level decision-makers, IT buyers, procurement heads and functional specialists across industries including financial services, technology, healthcare, professional services and manufacturing. Healthcare respondents include physicians, nurses, hospital administrators, credentialing officers, compliance directors and senior executives at hospitals and health systems. Patient respondents include disease-specific patients recruited against precise screening criteria — diagnosis, treatment history, biomarker status and experience of specific procedures. We also recruit consumers across demographics and geographies.

We support recruitment and scheduling for in-depth interviews (IDIs), video depth interviews (VDIs), focus group discussions (FGDs), online communities and bulletin boards, dyads and triads, diary studies, in-home usage tests (IHUTs), ethnographic research, central location testing and expert interviews. We are methodology-agnostic — if you are running it, we can recruit for it.

Verification protocols are matched to the audience. For B2B decision-makers, we require LinkedIn verification of current company and role as standard — title, company size and reporting line all confirmed before scheduling. For healthcare professionals, we verify against publicly available practitioner registers, licensing bodies or hospital directories. For patients, we apply clinical screeners designed with your team and can require documentation of diagnosis or treatment history where appropriate. All participants complete a written screener before scheduling, and we conduct phone re-screens for complex or specialist audiences.

Yes. Hard-to-reach B2B is where most of our inbound work originates. We regularly recruit senior IT decision-makers responsible for specific purchasing categories, compliance and credentialing officers at large health systems, system directors of hospital networks, C-suite at companies above specific revenue or headcount thresholds, and niche technical specialists. We combine proprietary databases, LinkedIn outreach, professional association networks and telephone recruitment to reach audiences that are inaccessible through standard consumer panels.

Yes, including patients with rare or specific conditions. We have recruited patients for oncology studies requiring biomarker-positive diagnoses, post-treatment experience criteria, and minimum time-post-diagnosis requirements — including biomarker-positive gastric and GEJ cancer patients across the US and Japan simultaneously. Patient recruitment combines patient community outreach, physician networks and condition-specific online communities, always with appropriate privacy protections and ethical safeguards. We provide feasibility assessments before committing to timelines.

We cover the United States, United Kingdom, European Union member states, Japan, Australia, Canada and a growing number of markets across Asia-Pacific, Middle East, Latin America and Africa. Multi-country projects are coordinated centrally so the client receives a single point of contact, consistent screeners and aligned timelines across all markets. Japan and certain ASEAN markets are available where many competitors cannot deliver — ask us if you have a market you have struggled with before.

A feasibility assessment covers the approximate incidence rate for your target audience in the specified market, the likely recruitment timeline based on sample size and audience complexity, the recruitment approach we would use, any anticipated screening challenges and how we would address them, and our cost estimate. We provide feasibility within 24 hours for standard B2B and consumer audiences and within 48 hours for complex healthcare or patient populations.

Both. We work as a direct fieldwork partner for research agencies, consultancies and specialist qualitative firms that need recruitment and scheduling support but conduct moderation and analysis themselves. We also work directly with in-house market research teams at pharmaceutical companies, technology firms and financial services organisations. For agency partners, we operate as a white-label extension of your team — your templates, your documents, your client relationship intact.

We can screen participants for specific device requirements — laptop or desktop only, specific operating systems, particular software or platforms. For video research, we screen for stable internet connections, appropriate device capability and can provide technical pre-checks before fieldwork begins. We have supported recruitment for studies running on Recollective, Zoom, Teams and proprietary client platforms. Device and platform requirements go into the screener at the start, not as an afterthought.