Air Coolers Market Growth Driven by Innovation and Demand

With rising summer temperatures and growing awareness of energy efficiency, the air coolers market is witnessing strong momentum in 2025. Consumers are increasingly seeking compact, portable, and eco-friendly alternatives to traditional cooling systems. Leading players such as Godrej & Boyce and Orient Electric are responding with innovations that balance performance, convenience, and sustainability.

These developments not only reflect changing consumer behavior but also highlight the evolving strategies of market leaders to capture growth opportunities.

Godrej & Boyce Launches Edge Minicool to Strengthen Air Cooler Portfolio

Godrej & Boyce, the flagship company of the Godrej Group, has unveiled its newest innovation, the Edge Minicool — a portable personal air cooler designed to address the rising demand for compact and energy-efficient cooling solutions amid soaring summer temperatures.

Key Features of the Edge Minicool

1. Easy Mobility and Convenience

• Designed for effortless movement and use in any part of the home

• Mounted on sturdy castor wheels with brakes for safe portability

2. Large Water Tank and Cooling Support

• Equipped with a 37-litre water tank for extended cooling

• Includes a water level indicator for ease of monitoring

• Built-in ice chamber to enhance cooling performance

3. Powerful Air Circulation

• Features a 12-inch, five-blade fan for strong airflow

• Three-sided air suction system improves circulation and ensures effective cooling

4. Fresh and Hygienic Cooling

• Anti-bacterial honeycomb cooling pads maintain fresh, odor-free air

• Collapsible louvres prevent dust and insects from entering

5. Safety and Durability

• Provides overheating protection for both the pump and fan motor

• Designed for long-lasting and reliable performance

Company’s Vision and Market Growth

Kamal Nandi, Business Head and Executive Vice President of the Appliances Division at Godrej & Boyce, emphasized the company’s commitment to expanding its cooling solutions portfolio to address rising consumer demand. He stated, “With the Edge Minicool, we are enhancing our range of compact and versatile cooling products. Following a twofold growth in FY 2024–25, we are now aiming for a 50% year-on-year increase in the air cooler segment.”

Summary:

Godrej & Boyce, the flagship company of the Godrej Group, has introduced the Edge Minicool, a portable personal air cooler designed to meet the growing need for compact and energy-efficient cooling solutions. With features such as a 37-litre water tank, ice chamber, powerful air circulation, and antibacterial honeycomb pads, the Edge Minicool ensures fresh, safe, and effective cooling. Highlighting the company’s growth vision, Kamal Nandi, Business Head and Executive Vice President, Appliances Division, shared that after witnessing twofold growth in FY 2024–25, Godrej & Boyce now aims for a 50% year-on-year growth in the air cooler segment.

Orient Electric Expands Air Cooler Portfolio with Advanced New Models

Orient Electric has broadened its product portfolio with the introduction of a new range of air coolers, which the company highlights as offering large tank capacities along with advanced features for enhanced cooling performance.

The newly introduced models include Smartchill 125L, Avante 105L, and Titan 100L in the desert cooler category, along with the Maxochill 100L in the commercial cooler category.

Key Features of Orient Electric’s New Air Coolers

• Aero Fan Technology: Specially designed fan blades deliver a powerful and extended air throw of up to 60 feet.

• DenseNest Honeycomb Pads: Enhanced water retention ensures up to 25% more cooling efficiency.

• Auto Fill Function: Provides convenience by automatically maintaining water levels.

• Mosquito Breeding Prevention: Designed to discourage mosquito growth inside the cooler.

• Ice Chamber: Allows the addition of ice for quicker and more effective cooling.

• Collapsible Louvers: Prevent dust and insects from entering when not in use.

• Castor Wheels: Enable easy mobility and placement across different spaces.

Market Outlook and Brand Positioning

Gaurav Dhawan, Business Head – ECD, Orient Electric Limited, stated, “With weather experts predicting above-normal temperatures and potential heat waves this summer, we expect strong demand for air coolers. Orient Electric is already among the top-selling brands in this segment, offering a wide portfolio of coolers in various shapes, sizes, capacities, and materials to suit diverse needs and spaces. Our lineup features more than 60 models, including IoT-enabled and voice-controlled air coolers, durable metal-bodied variants, and energy-efficient inverter air coolers.”

Summary:

Orient Electric has launched a new range of air coolers featuring models such as Smartchill 125L, Avante 105L, Titan 100L, and Maxochill 100L. Equipped with advanced features like Aero Fan Technology, DenseNest honeycomb pads, auto-fill function, and mosquito breeding prevention, the range is designed for powerful and efficient cooling. Highlighting the market outlook, Gaurav Dhawan, Business Head – ECD, noted that with above-normal summer temperatures expected, Orient Electric anticipates strong demand and aims to leverage its portfolio of over 60 models, including IoT-enabled and energy-efficient inverter coolers, to strengthen its position as one of India’s top air cooler brands.

Comparative Overview of Latest Air Cooler Launches: Godrej & Boyce vs. Orient Electric

Next Steps: Key Takeaways for Industry Stakeholders

1. Focus on Innovation: Product differentiation with IoT-enabled, antibacterial, and energy-efficient features will define market leadership.

2. Segment Diversification: Compact and commercial cooling solutions represent two distinct growth tracks.

3. Consumer-Centric Design: Mobility, hygiene, and durability features will continue to drive adoption.

4. Leverage Seasonal Trends: Anticipated heat waves present opportunities for peak-season sales growth.

5. Growth Alignment: Companies that align product strategies with ambitious sales targets will likely capture a larger market share.