12-Mar-2024
The increasing efforts by manufacturers of GaN chargers and increasing adoption of smartphones are driving up demand for the Australia GaN charger market during the forecast period.
Australia GaN Charger Market size was valued at USD 53.54 million in 2023, and is predicted to reach USD 165.78 million by 2030, with a CAGR of 16.2% from 2024 to 2030, according to new research by Next Move Strategy Consulting.
The increasing efforts by manufacturers of GaN chargers to expand their product reach to other countries boost the market growth.
As these manufacturers actively produce and distribute GaN chargers internationally, they contribute to the widespread adoption of this advanced charging technology.
This expansion strategy reflects the manufacturers' commitment to meeting the changing needs of diverse markets and signifies the global recognition and demand for GaN chargers.
For instance, in May 2023, Anker introduced the Anker PowerHouse 767 (GaNPrime PowerHouse 2048Wh) in Australia, marking the industry's pioneering portable power station that integrates GaN technology to enhance battery life and overall durability. Anker's latest PowerHouse 767 is the world's most efficient, longest-lasting, and highly portable power station.
It is designed to provide extended hours of emergency power during blackouts and on-demand power for those living off the grid. The concerted efforts to export and distribute these products in countries play a crucial role in the growth and acceptance of GaN charger technology.
However, the GaN charger market faces a challenge due to the high costs associated with this advanced technology. While GaN chargers offer faster charging and improved energy efficiency, their initial investment differs significantly from the budget-friendly nature of traditional charging solutions.
The higher costs associated with GaN chargers present a notable challenge, especially in markets where consumer preferences heavily prioritize affordability.
This financial consideration becomes a pivotal factor influencing the adoption trajectory, potentially slowing the acceptance of GaN chargers among a broader consumer base.
On the other hand, integrating GaN chargers with wireless charging technology is a significant future opportunity for the GaN charger market.
This fusion holds the potential to redefine charging solutions by combining the efficiency and compact design features of GaN chargers with the convenience and cable-free experience offered by wireless charging.
As the demand for wireless charging continues to grow, the convergence of GaN and wireless charging technologies presents a promising avenue for manufacturers to tap into evolving consumer preferences and offer versatile, high-performance charging solutions for an array of electronic devices.
For instance, ESR introduced its revolutionary 100W Apple-certified 6-in-1 charging station. The 6-in-1 charger has three distinct magnetic wireless charging modules dedicated to the iPhone, Apple Watch, and AirPods.
This comprehensive charging station enables users to charge all their portable Apple devices, providing an optimal solution to eliminate cable clutter and streamline their daily charging rituals.
According to the report, leading players in the Australia GaN charger market include Anker Innovations, Apple Inc., Samsung Electronics, Belkin International Inc., Xiaomi Corporation, Zagg Inc., Energizer Holding Inc., Baseus, Eaton, and Ugreen Group Limited.
The information related to key drivers, restraints, and opportunities and their impact on the Australia GaN charger market is provided in the report.
The value chain analysis in the market study provides a clear picture of the roles of each stakeholder.
The market share of players in the Australia GaN charger market is provided in the report along with their competitive analysis.
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