Dirac MediaTek Partner to Enhance In-Car Audio Systems

Industry Insights from Next Move Strategy Consulting

In a move set to elevate the standard for in-vehicle entertainment, Swedish audio innovation leader Dirac has joined forces with global semiconductor giant MediaTek in a strategic collaboration aimed at transforming in-car audio. This partnership integrates Dirac’s cutting-edge digital audio software directly into MediaTek’s automotive-grade system-on-chips (SoCs), delivering enhanced acoustic performance for next-generation vehicles.

Expanding Market Reach Through Strategic Alliances

Dirac has firmly established itself as a trusted audio technology partner in the automotive sector, collaborating with renowned manufacturers such as Volvo, Polestar, Genesis, NIO, and BYD. The company’s momentum in the industry has been further fueled by strategic alliances with key semiconductor and software framework providers, including NXP, Analog Devices, QNX, and Black Sesame Technologies — with MediaTek now joining this expanding network. Through this latest partnership, Dirac reinforces its commitment to making premium audio solutions more widely accessible to OEMs around the world.

MediaTek, a global leader in system-on-chip (SoC) innovation, brings deep expertise in high-performance, energy-efficient semiconductor design across a range of sectors including automotive, mobile, home entertainment, and IoT. Its automotive-grade chipsets are engineered for robust computing, integrated AI capabilities, advanced system architecture, and top-tier connectivity — all while adhering to the stringent reliability demands of modern vehicle manufacturers.

Key Highlights of the Dirac–MediaTek Collaboration

• The initial phase of the partnership centers on integrating Dirac’s advanced digital audio technologies into the HiFi 5 DSPs within MediaTek’s Dimensity Auto Cockpit chipsets, tailored specifically for automotive use.

• Both companies will showcase their joint solutions at Auto Shanghai 2025, scheduled for April 25–May 2, underscoring the importance of this collaboration on the global stage.

• This launch represents the beginning of a comprehensive, long-term strategic alliance aimed at redefining in-car audio performance.

• With rising consumer demand for immersive, high-fidelity sound experiences in vehicles — comparable to premium home audio — automakers are increasingly adopting software-driven audio enhancements.

• Dirac continues to lead this transition by offering intelligent solutions that optimize speaker output and ensure uniform sound quality across all seating positions.

Driving Scalable Innovation in In-Car Audio

“Our collaboration with Dirac marks a significant advancement in delivering next-level in-cabin experiences for future vehicles,” said Peter McCarthy, Vice President of Automotive Business at MediaTek. “By embedding Dirac’s sophisticated audio software directly into our automotive-grade SoCs, we’re empowering automakers to deliver outstanding sound quality without relying on complex hardware upgrades or intensive customization. This partnership accelerates time-to-market for premium audio solutions while offering the flexibility to innovate through software differentiation.”

Conclusion

The partnership between Dirac and MediaTek signals a significant leap forward in the evolution of the in-car audio system market. By integrating advanced audio software into high-performance automotive chipsets, this collaboration offers a scalable and efficient path for OEMs to meet growing consumer expectations for premium in-cabin sound. As the automotive industry embraces software-defined technologies, this strategic alliance positions both companies at the forefront of innovation—setting new standards for immersive, high-fidelity audio experiences in vehicles. With a shared vision and complementary strengths, Dirac and MediaTek are not only enhancing the acoustic environment inside the car but also shaping the future of how in-car audio systems are designed, deployed, and experienced.

Source: https://www.dirac.com/press-releases/dirac-and-mediatek/

Prepared by: Next Move Strategy Consulting