Drinks Bureau Debuts Dubai Chocolate Espresso Martini RTD

Industry Insight from Next Move Strategy Consulting

RTD cocktail brand The Drinks Bureau has unveiled what it describes as the world’s first Dubai chocolate-style espresso martini in a can, launching exclusively at Morrisons supermarkets in the UK.

Inspired by the viral Dubai chocolate trend, the cocktail blends vodka and dark roast coffee with hints of chocolate and pistachio, offering a rich, smooth, and nutty twist on the classic espresso martini.

Product Details and Market Trend Highlights

Convenient and Ready to Serve:

With 8% ABV in a 200ml can, the drink offers a mid-strength option that requires no ice or cocktail shaker—just open and enjoy.

Introducing the Shaker Can Format:

This launch marks the debut of The Drinks Bureau’s new, larger Shaker Can, with more creative cocktail variations expected to roll out in the coming months.

Dubai Chocolate Trend on the Rise:

The global craze for Dubai chocolate has inspired a wave of new product launches across both retail and foodservice sectors.

Menu Impact:

The growing popularity of the chocolate-pistachio combination has driven a 22.3% year-on-year increase in its appearance on restaurant menus.

Founder’s Statement and Limited-Edition Launch Details

Frankie Snobel, founder and mixologist at The Drinks Bureau, commented, “We aim to bring a sense of fun to our cocktails, and this exciting launch truly reflects our passion for innovation and playfulness.”

She added, “We’ve taken a delicious viral trend and transformed it into a rich, indulgent, and perfectly Instagram-worthy treat in a can.”

The limited-edition Dubai Chocolate Style Espresso Martini is now available nationwide at Morrisons stores from 30 July 2025, priced at £2.50 per 200ml can, while stocks last.

Conclusion:

With the launch of its Dubai Chocolate Style Espresso Martini, The Drinks Bureau brings together innovation, indulgence, and convenience in a single can. By tapping into a viral trend and combining it with a premium cocktail experience, the brand continues to push boundaries in the ready-to-drink space. This limited-edition release not only caters to evolving consumer tastes but also highlights the creative potential within the evolving world of alcoholic beverages.

Source: https://www.foodbev.com/

Prepared by: Next Move Strategy Consulting