Ginseng Market Set for Growth with Rising Health Demand

The global Ginseng Market is witnessing a renewed surge in interest, fueled by rising demand for functional health products, scientific validation of its adaptogenic benefits, and strategic initiatives by leading companies. Recent product innovations, international promotional campaigns, and targeted applications across industries are shaping market dynamics in 2024–2025.

Latest Developments Shaping the Ginseng Market (2024–2025)

1. Applied Food Sciences Introduces PurGinseng for Functional Beverages

Applied Food Sciences (AFS) has unveiled PurGinseng, a highly water-soluble extract derived from non-GMO Panax ginseng root, designed for applications in beverages, stick packs, and effervescent tablets. Standardized to contain 8% ±3% ginsenosides, the bioactive compounds linked to ginseng’s benefits, PurGinseng is formulated to enhance physical and mental performance, stress resilience, and immune support. With a legacy of over two millennia as an adaptogen in traditional medicine, Panax ginseng continues to gain traction in modern functional formulations.

2. Korea Ginseng Corp Showcases JungKwanJang at Growth Asia Summit 2025

Korea Ginseng Corp. (KGC) represented Korea’s health food industry at the Growth Asia Summit 2025, held from July 15–17 in Singapore. During the event, the company highlighted the global excellence of its flagship brand JungKwanJang and the health benefits of Korean red ginseng to an international audience.

3. Rising Market Interest in American Ginseng and BioVivo Science Extract

BioVivo Science Unveils Water-Soluble American Ginseng and $70M U.S. Facility at IFT FIRST 2025. American Ginseng (Panax quinquefolius), a native botanical of North America, is witnessing renewed attention in the market, driven by increasing scientific evidence supporting its adaptogenic properties and cognitive health benefits. BioVivo Science’s extract is particularly notable for its high content of active compounds, including ginsenosides Rb1, Re, and Rg1, alongside immune-supporting polysaccharides and flavonoids.

4. K-Food Korean Ginseng Promotion in Taiwan

In June, the aT Center Hong Kong (Korea Agro-Fisheries & Food Trade Corporation Hong Kong Branch) partnered with Taiwanese sports stars and cheerleading icons in Taipei to promote Korean ginseng. The campaign featured Fubon Guardians baseball player Yu-Cheng Chang, basketball players Kai-Yen Lee (New Taipei Kings) and Wei-Chia Kuo-Mao (Tainan TSG GhostHawks), along with cheerleader Lin Dai-Ying. The initiative aimed to boost public awareness of Korean ginseng’s benefits and broaden its appeal across all age groups in Taiwan.

Regional Insights in the Ginseng Market

Asia-Pacific: Sustained Leadership and Promotion

Asia-Pacific remains the dominant region for ginseng, driven largely by South Korea and Taiwan. Korea Ginseng Corporation (KGC) showcased its flagship brand JungKwanJang at the Growth Asia Summit 2025 in Singapore, emphasizing the global recognition and health benefits of Korean red ginseng.

South Korea continues to leverage marketing and promotional campaigns to expand ginseng consumption internationally. In June 2025, the aT Center Hong Kong collaborated with Taiwanese sports stars and cheerleaders to promote Korean ginseng in Taiwan, targeting wider consumer demographics and increasing public awareness of its health benefits. High-profile ambassadors, including baseball player Yu-Cheng Chang and basketball players Kai-Yen Lee and Wei-Chia Kuo-Mao, enhanced visibility and appeal among younger audiences.

Key takeaway: Strong cultural heritage, targeted promotional campaigns, and international outreach consolidate Asia-Pacific’s leadership in both production and consumption.

North America: Growth Driven by Scientific Validation

North America is emerging as a fast-growing market, primarily due to rising interest in American ginseng (Panax quinquefolius). Scientific studies highlighting adaptogenic properties, cognitive benefits, and immune support are driving renewed attention among consumers.

Companies like BioVivo Science are producing high-quality extracts rich in active compounds such as ginsenosides Rb1, Re, Rg1, along with immune-supporting polysaccharides and flavonoids. This combination of scientific validation and functional health benefits is bolstering the North American market for both dietary supplements and functional beverages.

Key takeaway: North America’s growth is fueled by evidence-based health claims and consumer demand for scientifically supported adaptogens.

Key Players in the Wellness and Ginseng Sector

Future Prospects and Market Outlook

The ginseng market is poised for continued expansion, driven by:

• Rising Functional Health Demand: Consumers increasingly prioritize adaptogenic and cognitive health benefits.

• Product Innovation: Water-soluble extracts, clinical trial-backed formulations, and convenient delivery formats such as effervescent tablets and stick packs.

• International Marketing Campaigns: Celebrity endorsements and targeted promotions will further enhance awareness in new regions.

• Evidence-Based Adoption: North America and Europe show that scientifically validated claims are crucial for market growth.

In summary, the ginseng market is benefiting from a blend of traditional knowledge, scientific innovation, and strategic marketing. Companies that continue to emphasize efficacy, standardized formulations, and cross-industry applications are likely to capture substantial growth over the next five years.

About Next Move Strategy Consulting:

Next Move Strategy Consulting is a premier market research and management consulting firm that has been committed to provide strategically analysed well documented latest research reports to its clients. The research industry is flooded with many firms to choose from, what makes Next Move different from the rest is its top-quality research and the obsession of turning data into knowledge by dissecting every bit of it and providing fact-based research recommendation that is supported by information collected from over 500 million websites, paid databases, industry journals and one on one consultations with industry experts across a diverse range of industry sectors. The high-quality customized research reports with actionable insights and excellent end-to-end customer service help our clients to take critical business decisions that enables them to move beyond time and have competitive edge in the industry.

We have been servicing over 1000 customers globally that includes 90% of the Fortune 500 companies over a decade. Our analysts are constantly tracking various high growth markets and identifying hidden opportunities in each sector or the industry. We provide one of the industry’s best quality syndicate as well as custom research reports across 10 different industry verticals. We are committed to deliver high quality research solutions in accordance to your business needs. Our industry standard delivery solutions that ranges from the pre consultation to after-sales services, provide an excellent client experience and ensure right strategic decision making for businesses.

For more information, please contact:

Next Move Strategy Consulting

5th Floor 867

Boylston St, STE 500,

Boston, MA 02116, U.S.

E-Mail: [email protected]

Direct: +18577585017

Website: www.nextmsc.com