Hello Kitty’s New Tea & Matcha Collection Brews a Pink Revolution

As Sanrio’s iconic Hello Kitty celebrates her global appeal, Bird & Blend Tea Co. has unveiled a charming new Hello Kitty Tea & Matcha Collection, blending nostalgic charm with innovative flavors. Launched in July 2025, this collaboration introduces a trio of apple pie-inspired tea and matcha sets, designed to delight fans with a perfectly pink sipping experience.

A Sweet Nod to Hello Kitty’s Heritage

For decades, Hello Kitty has captured hearts with her whimsical charm and love for her Mama’s apple pie. Bird & Blend Tea Co., a U.K.-based tea innovator, has partnered with Sanrio to craft a collection that celebrates this legacy. The result is a vibrant, pink-hued range of loose-leaf teas and matcha powders, infused with comforting apple and cinnamon flavors and a touch of playful sparkle.

Key Offerings at a Glance:

• Pink Apple Pie Tea Set ($41): Includes a tin of caffeine-free Pink Apple Pie loose-leaf tea with candy sprinkles, a matching tea spoon, and a pink Hello Kitty mug.

• Pink Apple Pie Matcha Time Kit ($44): Features a 30g pouch of pink matcha powder, a matching spoon, and a Hello Kitty mug.

• Pink Apple Pie Summer Time Kit ($71): Offers a tin of Pink Apple Pie loose-leaf tea, a measuring spoon, and a 750ml cold brew tea bottle for on-the-go enjoyment.

• Individual Items: Pink Apple Pie Matcha powder ($31), loose-leaf tea tin ($28), tea/matcha spoons ($6 each), Hello Kitty mug ($14), and cold brew bottles in various colors, such as Peachy Pink, Sapphire Blue, and Sunrise Orange ($44).

• Limited-Time Offer: All kits are currently 10% off on Bird & Blend’s online storefront.

A Playful, Pink, and Portable Experience

The Hello Kitty Tea & Matcha Collection is designed for versatility, catering to both cozy tea moments and summer outings. The Pink Apple Pie Summer Time Kit, with its cold brew bottle, allows fans to enjoy refreshing tea for two on the go. Each product brews a vibrant pink, paying homage to Hello Kitty’s iconic color palette, while the inclusion of glittery sprinkles in the loose-leaf tea adds a whimsical touch.

The collection’s accessories, including the embossed Hello Kitty mug, elevate the experience, making it a must-have for collectors and tea enthusiasts alike. Available online and in Bird & Blend’s U.K. stores, the range invites fans to create their own “perfectly pink tea party” at home.

Industry Buzz and Consumer Appeal

The launch has sparked excitement among Hello Kitty enthusiasts, with the collection’s nostalgic apple pie inspiration and kawaii aesthetic resonating strongly. As Sanrio continues to expand its food and beverage collaborations—recently introducing tumblers, boba teas, and café menus—the Tea & Matcha Collection stands out for its innovative flavors and collectible appeal.

According to CBR, this collaboration taps into the growing trend of character-driven food and beverage products, blending cultural nostalgia with modern culinary creativity. The collection’s accessibility, with individual items available for purchase, ensures broad appeal for both casual fans and dedicated collectors.

Brewing a Kawaii Future

As Hello Kitty continues to inspire joy worldwide, Bird & Blend’s Tea & Matcha Collection offers a fresh way to celebrate the beloved character. With its playful design, delicious flavors, and thoughtful craftsmanship, this launch reinforces Sanrio’s ability to merge nostalgia with innovation, inviting fans to savor a cup of kawaii charm.

Source: https://www.cbr.com/hello-kitty-tea-matcha-collection/

Prepared by: Next Move Strategy Consulting