Mobile Commerce Set to Reshape Global Retail Landscape

Mobile commerce (m-commerce) is undergoing a strategic evolution in 2025, driven by rapid technological enhancements, region-specific investments, and consumer shifts in digital retail behavior. From real-time inventory integration to deepfake-driven fraud threats, the m-commerce landscape now represents one of the most dynamic verticals in global digital commerce. With improved digital infrastructure and strong government support, the UAE has seen rapid growth in e-commerce.

Mobile Commerce Set to Dominate Global E-Commerce Landscape

According to Cropink, Mobile Commerce is expected to account for 75% of all e-commerce sales by 2025. Global m-commerce revenue is projected to reach $6.5 trillion by the same year. Additionally, 73% of online shoppers now prefer using mobile apps over websites for their purchases. Mobile wallets such as Apple Pay and Google Pay currently drive 60% of digital transactions worldwide, highlighting the critical need for businesses to prioritize mobile optimization.

Social Commerce Emerges as a Key Driver of Mobile Sales

Today, social media platforms are no longer just for staying in touch with friends. Around 9.3% of users log into social networks weekly specifically to shop. In 2023, Facebook ranked as the leading social platform for shopping in the U.S., with 20.6% of online shoppers using it for that purpose.

This makes it essential to invest in a strong social promotion and advertising strategy to boost mobile traffic and conversions through native social selling channels such as:

Facebook Shops

Instagram Shopping

Product Pins

Enhancing Mobile Shopping with Voice Search Technology

Businesses can leverage voice search technology to enhance the mobile shopping experience by enabling users to quickly and accurately find products on mobile commerce platforms, reducing time and effort. The use of voice search is expected to grow significantly in the coming years. Currently, around 22% of consumers make purchases directly through voice commands, and 60% of U.S. e-commerce shoppers use voice search for recurring shopping needs.

Mobile Commerce Revenue (2022-2027)

Key Players

Mastercard: As AI agents become more autonomous, trust emerges as the new currency — and Mastercard aims to power both innovation and reliability.
Salesforce: Unveils Next-Gen Commerce Cloud Featuring Unified Platform, AI Agents, and Enhanced Capabilities.
PayPal: Perplexity and PayPal Team Up to Enable Seamless Payment Checkouts for Users.
Visa: Introduces a New Era of Commerce with AI-Powered Find and Buy Experience.

Q2 2024 Performance of Top 5 Android Shopping Apps in Latin America

According to Sensor Tower, in the second quarter of 2024, the top five shopping apps on the Android platform in Latin America showed varying performance in terms of weekly downloads and active users, according to data from Sensor Tower.

Temu - Shop Like a Billionaire saw a sharp rise in weekly downloads, beginning at around 1.6 million in early April and climbing to nearly 3.5 million by late June. Weekly active users also increased steadily, moving from 8.7 million to over 13.9 million during the same period.

SHEIN - Shopping Online experienced solid growth in downloads, starting with about 1.4 million in early April and peaking at over 2 million in mid-May. Weekly active users remained strong, growing from 25.3 million to roughly 27.4 million by the end of the quarter.

Mercado Libre - Compras online had stable download numbers throughout Q2, fluctuating between 898K and 1.4 million. Weekly active users started at 35.2 million and slightly increased to 35.3 million by the end of June.

Shopee - 9.9 Super Shopping Day maintained consistent downloads, ranging from 443K to 718K per week. Active users stayed mostly steady, between 25.6 million and 26.9 million.

Alibaba.com - B2B marketplace showed consistent performance as well, with downloads starting at 484K and peaking at 548K in early June. Active users hovered around 7 million, dipping slightly to 6.9 million by the quarter’s end.

Deepfake Threats Escalate as Cybercriminals Target Banking Apps with Biometric Bypass

According to Appdome, a mobile security platform specializing in AI-driven threat defense, cybercriminals increasingly use deepfake biometric bypass techniques to take over accounts, steal sensitive data, and initiate fraudulent transactions. Moreover, attackers have compromised banking apps, leading to financial losses of $10,000 per hour for some organizations. Without real-time defense, businesses and consumers face mounting financial harm and risks to brand reputations.

Proactive Security Measures to Safeguard Mobile Commerce from Deepfake Fraud

Recommended strategies for mobile commerce platforms to counter deepfake-related fraud:

Incorporate built-in AI-based deepfake detection within mobile applications.

Implement real-time biometric verification on the user’s device.

Stay ahead of evolving attack methods by actively monitoring and adapting to new threat patterns.

Utilize self-operating mobile security solutions that can identify and stop AI-driven fraud before it causes harm.

Outpace Competitors Still Relying on Legacy B2B Platforms

Many B2B companies continue to rely on outdated, clunky digital tools that no longer meet today’s business needs. These legacy systems make it difficult to:

Showcase products in a compelling way

Communicate a brand’s identity and story

Launch sales or promotional campaigns

Expand and engage their customer base

While these platforms may still function, they’re far from intuitive. That’s a major drawback, especially considering that 83% of buyers prefer to place orders independently online. But if the system complicates the buying process, they’re unlikely to adopt it.

Conclusion

Mobile commerce in 2025 is a fast-evolving frontier where real-time innovation meets localized demand. With governments, tech giants, and startups aligning on the need for mobile-first retail and services, m-commerce is no longer optional — it is essential to compete in global and regional markets. As security, user experience, and digital infrastructure improve, its role across sectors will only deepen, transforming how consumers interact with brands in every geography.

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