Is the Mobile Payment Industry Set to Redefine Global Finance in 2025?

02-Jul-2025

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Is the Mobile Payment Industry Set to Redefine Global Finance in 2025?

The global mobile payment industry continues its remarkable expansion trajectory, with market valuations reaching new heights and technological innovations reshaping the financial landscape. As we move through 2025, the sector demonstrates unprecedented momentum driven by evolving consumer preferences, advanced payment technologies, and the emergence of central bank digital currencies (CBDCs).

Market Scale Reaches Historic Proportions

The mobile payment market has achieved extraordinary scale, with recent industry analysis revealing significant growth across multiple metrics. The market is predicted to reach USD 201.39 billion by 2030, with a CAGR of 13.5% by 2030, according to Next Move Strategy Consulting Insights. 

How Are Key Markets Reshaping the Future of Digital Payments?

  • Visa’s "Intelligent Commerce" and AI-Powered Real-Time Payment Solutions

Visa’s Intelligent Commerce platform was officially launched on April 30, 2025; it offers API based tokenization, AI agent authentication and payment on behalf capabilities, and real time risk controls—but does not natively handle stablecoin transactions or on chain gas fee payments as part of that same product suite. Separately, in September 2023 Visa began pilot programs to settle net merchant flows in USDC (Circle’s dollar pegged ERC 20) over Ethereum and Solana—an infrastructure plays for back end treasury settlement, not a merchant  or consumer facing payment API. And in mid 2023, Visa Research and its Crypto Protocol teams prototyped an ERC 4337 “Paymaster” smart contract on Ethereum testnets so that end users could pay blockchain gas fees via a card on file flow, but this remains an experimental proof of concept rather than a live feature of Intelligent Commerce.

  • China’s Digital Yuan (e CNY) and Cross-Border Interbank Payment System (CIPS) Expansion

The People’s Bank of China (PBOC) has advanced the deployment of its digital yuan (e CNY), expanded pilot programs and actively integrated the Cross-Border Interbank Payment System (CIPS) with participation from six major international banks. This move underscores China’s strategic push to build a multipolar digital payments ecosystem, aimed at reducing reliance on traditional Western-dominated payment networks like SWIFT. The expansion of CIPS and global engagement with e CNY signals China's intention to strengthen its economic influence through alternative digital settlement systems.

  • Europe’s Digital Euro Momentum

The European Central Bank (ECB) is accelerating efforts to launch the digital euro, a central bank digital currency (CBDC) designed to protect the region from what it terms "digital dollarisation" — the increasing dominance of US-based digital payment systems in European markets. The ECB emphasizes the digital euro’s role in preserving financial sovereignty and ensuring the resilience of Europe’s payment infrastructure. The initiative is part of the EU’s broader strategy to modernize payments and offer a regulated, interoperable digital alternative to private digital currencies.

  • India’s UPI Wallet Revival

In India, Unified Payments Interface (UPI)-based apps such as Paytm are actively revamping their mobile wallet operations. This strategic move is designed to diversify into value-added digital banking services, particularly targeting semi-urban and rural segments where smartphone penetration is growing rapidly. The updated wallet services are expected to complement UPI transactions by offering enhanced financial features like micro-loans, insurance services, and digital savings products, aligning with India’s broader digital financial inclusion goals, as explained by Economic Times.

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Top Mobile Payments Apps: Market Position, and Regional Strengths (2024)

Payment Service

Key Position/Fact

Apple Pay

Outside of China, Apple Pay has the largest transaction volume of any mobile payments service

Google Pay

Android's default mobile payments solution, responsible for about 50% of all mobile transactions on Android

PayPal

Online payments stalwart which was the dominant platform for payments during the web age

Cash App

Square's own payments super-app, which began life as an easy way to send friends money on mobile

Venmo

At a time when mobile payments were non-existent in the US, Venmo paved a way with its mobile app

Zelle

A collaborative effort by the major US banks to curtail Venmo and Cash App's growth

Samsung Pay

A distant third in comparison to Apple and Google Pay, but relatively popular with Samsung mobile owners, especially in South Korea

AliPay

The largest mobile payments platform in the world and default payments platform for Alibaba's ecommerce services

WeChat Pay

Second largest payments platform in China, which is the default payment method on WeChat

Wise

Money transfer service Wise has flipped the market on its head with super-cheap international transfers

PhonePe

Flipkart-backed mobile payments service, which has over 300 million users in India

Dominant Players Shaping the Future of Global Mobile Payments

  • Apple Pay and Google Pay dominate globally across iOS and Android ecosystems.

  • Visa, Inc: Expanding into AI commerce, stablecoins, NFC, tokenization 

  • Alipay and WeChat Pay remains unparalleled in China, both in user base and transaction volume.

  • In the U.S., platforms like PayPal and Venmo are key P2P/mobile players.

Major Players in Mobile Payment Market

Dominating Regions in Mobile Payment Industry

  • Asia-Pacific: The Undisputed Global Leader

Asia-Pacific held a significant mobile payment market share in 2022, as more and more people are embracing cashless payments to make the region a digital society and gain efficiency and convenience. Several banks, payment networks, and payment service providers have been collaborating to develop safe and userfriendly solutions and speed up the adoption of digital payments. Mobile payment methods, including PayPal, Payoneer, Alipay, WeChat Pay, Paytm, OVO, GrabPay, and DOKU, are a few of the most popular methods in the region.

  • Europe Experienced Significant Market Growth 

Europe has experienced significant growth in the mobile payment market in recent years, with a rising number of consumers and businesses using portable devices to conduct transactions for goods and services. This growth has been fueled by several factors, including widespread smartphone adoption, the availability of high-speed mobile internet, and a growing preference for fast, secure, and convenient payment solutions.

About Next Move Strategy Consulting:

Next Move Strategy Consulting is a premier market research and management consulting firm that has been committed to provide strategically analysed well documented latest research reports to its clients. The research industry is flooded with many firms to choose from, what makes Next Move different from the rest is its top-quality research and the obsession of turning data into knowledge by dissecting every bit of it and providing fact-based research recommendation that is supported by information collected from over 500 million websites, paid databases, industry journals and one on one consultations with industry experts across a diverse range of industry sectors. The high-quality customized research reports with actionable insights and excellent end-to-end customer service help our clients to take critical business decisions that enables them to move beyond time and have competitive edge in the industry.

We have been servicing over 1000 customers globally that includes 90% of the Fortune 500 companies over a decade. Our analysts are constantly tracking various high growth markets and identifying hidden opportunities in each sector or the industry. We provide one of the industry's best-quality, syndicated, as well as custom research reports across 10 different industry verticals. We are committed to deliver high quality research solutions in accordance to your business needs. Our industry standard delivery solutions that range from the pre consultation to after-sales services, provide an excellent client experience and ensure right strategic decision making for businesses. 

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