Pet Food Ingredient Market Embraces Sustainable Growth

As the pet care sector continues to mature into a multi-billion-dollar global industry, ingredient innovation is leading a quiet revolution. In 2025, the pet food ingredient market is seeing a surge in technological advancements and strategic partnerships, reshaping how companies address sustainability, regulation, and consumer expectations. Notably, cultivated meat, clean labeling, and localized distribution networks have become cornerstones of this transformation—signaling a deeper alignment with human food trends and ethical considerations.

Latest Developments: Cultivated Meat Gains Regulatory Green Light

Friends & Family Pet Food Company has secured regulatory approval from Singapore’s Animal & Veterinary Services (AVS) to commercially launch pet food products made with cultivated meat. The first products to launch are freeze-dried treats for cats and dogs, made primarily with human-grade cultivated poultry. These treats are free from antibiotics, hormones, chlorine, and other additives commonly used in traditional livestock farming.

PetSmart has formed an exclusive partnership with General Mills to bring Edgard & Cooper, a popular European pet food brand, to the U.S. market, making it available both in stores nationwide and online.

Charlee Bear has teamed up with Nelson Wholesale Service and Five Star Rep Group to broaden the distribution of its dog treat range across the southern United States.

Royal Canin U.S., a global leader in pet health nutrition and a billion-dollar brand under Mars, Inc., has introduced Royal Canin Fresh Health Nutrition, marking its debut in the gently cooked pet food category.

Regional Highlights from Latest Pet Food Industry News (2024–2025)

Singapore: Regulatory Milestone in Cultivated Pet Food

Friends & Family Pet Food Company has made history as the first in Asia to gain regulatory approval for cultivated meat-based pet food. Singapore’s Animal & Veterinary Services (AVS) granted the approval, allowing the company to commercially sell freeze-dried cat and dog treats featuring human-grade cultivated poultry. Following its launch in Singapore, the company aims to expand its presence throughout Asia and enter the U.S. market.

United States: Key Market Expansion Moves

Royal Canin USA, a Mars, Inc. brand, has officially entered the gently cooked pet food segment with the launch of Royal Canin Fresh Health Nutrition. The Fresh Health Nutrition line is designed to complement Royal Canin’s existing dry food offerings, such as the Breed Health Nutrition and Size Health Nutrition ranges. The products must be stored in the freezer until use and should be thawed in the refrigerator 24 hours prior to serving. After opening, any unused portions can be refrigerated for up to five days. 

Charlee Bear is strengthening its presence in the southern U.S. by partnering with Nelson Wholesale Service and Five Star Rep Group. 

France: European Manufacturing Consolidation

UK-based Inspired Pet Nutrition (IPN) has announced its agreement to acquire Sopral, a French manufacturer of premium dry pet food, subject to regulatory approval. The financial details of the deal have not been disclosed. The acquisition enhances IPN’s manufacturing footprint in Europe and complements its existing brand portfolio, which includes UK labels such as Harringtons, Butcher’s, and Wagg, as well as premium brands like Aatu, Barking Heads, and Meowing Heads. IPN had earlier expanded its operations by acquiring Pet Food UK in 2021 and wet pet food producer Butcher’s Pet Care in August 2024.

Key Players of Pet Food

The pet food ingredient ecosystem is increasingly characterized by agile partnerships and targeted acquisitions.

Conclusion

The pet food ingredient market is undergoing a transformative shift, propelled by consumer demands for transparency, sustainability, and nutritional integrity. As 2025 unfolds, industry players are redefining traditional norms by investing in novel proteins like cultivated meat, clean-label formulations, and region-specific manufacturing and distribution strategies. These advancements not only address ethical concerns surrounding animal welfare and environmental impact but also bring pet food production closer in line with evolving human food standards.

Singapore’s landmark regulatory approval for cultivated pet food marks a significant milestone, positioning Asia as a potential innovation hub. Meanwhile, global brands are expanding their presence through targeted acquisitions and exclusive partnerships, such as General Mills’ introduction of Edgard & Cooper into the U.S. and IPN’s acquisition of Sopral in France. These moves underscore the importance of regional expansion and brand diversification in a competitive landscape.

At the same time, functional ingredients like Cargill’s award-winning TruPet postbiotic signal a growing focus on health-oriented formulations. With Royal Canin entering the gently cooked category and Charlee Bear strengthening southern U.S. distribution, companies are responding swiftly to shifting consumer preferences around freshness, personalization, and access.

In essence, the pet food ingredient market is aligning with broader food innovation trends, merging science, ethics, and convenience to deliver high-quality nutrition for pets. As regulatory frameworks mature and consumer awareness deepens, the future will favor brands that can innovate responsibly while maintaining scalability. Stakeholders—from manufacturers and distributors to investors and retailers—must now navigate this evolving ecosystem with agility, sustainability, and trust at the forefront.

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