Prescription Delivery Service Market Surges with Innovative Same-Day Solutions

The Prescription Delivery Service Market is experiencing a transformative phase, driven by retailers and tech platforms enhancing accessibility and convenience. From same-day refrigerated prescription deliveries to hyperlocal 24/7 medicine services, major players are redefining healthcare logistics in 2024–2025. This article explores the latest developments, applications, regional dynamics, key players, and future prospects shaping this rapidly evolving market.

Prescription Delivery Service Market: A New Era of Healthcare Access

Latest Developments (2024–2025)

The market has seen significant advancements in 2024–2025, with retailers and fintech platforms introducing innovative delivery models:

• Sam’s Club’s Refrigerated Prescription Delivery: Sam’s Club launched same-day delivery for refrigerated prescriptions, including GLP-1 medications (e.g., Wegovy, Ozempic) and insulin, free for Plus Members. Orders placed by 2 p.m. qualify for same-day delivery, leveraging cold-chain logistics to ensure temperature control. This service targets high-demand medications, with GLP-1 therapies offered at $499 per month via manufacturer copay programs, matching competitors like Costco.

• Walmart’s Expanded Pharmacy Delivery: Walmart introduced same-day delivery for refrigerated and reconstituted medications, such as insulin, GLP-1s, and pediatric amoxicillin, integrating them with grocery orders. This makes Walmart the first retailer to combine these prescriptions in a single online order, with 30% of its pharmacy sales from such medications. Customers can choose Same-Day Scheduled, On-Demand, or Express delivery, with insulated packaging ensuring safety.

• PhonePe’s Pincode 24/7 Medicine Delivery: In September 2025, PhonePe’s Pincode app launched 24/7 medicine delivery in Bengaluru, Mumbai, and Pune, offering 10-minute deliveries for over-the-counter and prescription drugs. Unlike traditional e-pharmacies, Pincode partners with local medical shops, avoiding dark stores, and provides free doctor teleconsultations for prescription-less orders.

Impact on the Market: 

These developments signal a shift toward omnichannel healthcare, where speed, affordability, and accessibility are paramount. The integration of cold-chain logistics and hyperlocal partnerships expand the market’s reach, catering to urgent and chronic care needs. 

For B2B stakeholders, such as procurement professionals, these innovations highlight opportunities for partnerships with retailers and tech platforms to streamline pharmaceutical supply chains.

Applications Across Industries

The prescription delivery service market intersects with multiple sectors:

• Retail and E-commerce: Retail giants like Sam’s Club and Walmart integrate prescription delivery with grocery and merchandise orders, creating a seamless omnichannel experience. This strengthens their pharmacy services as a loyalty driver for membership programs.

• Healthcare and Pharmacy: Pharmacies are evolving into comprehensive wellness hubs, offering immunizations, health screenings, and nutrition consultations alongside delivery. Sam’s Club’s 570 pharmacy locations and 3,500 pharmacists exemplify this trend.

• Fintech and Hyperlocal Platforms: PhonePe’s Pincode app leverages fintech infrastructure to support local pharmacies, enhancing digital access while fostering community economic growth.

• Logistics and Cold-Chain Management: The need for temperature-controlled delivery for medications like insulin and GLP-1s drives advancements in cold-chain logistics, critical for ensuring drug efficacy.

Market Insight: 

For industrial buyers, these applications underscore the need for robust logistics partnerships to support temperature-sensitive deliveries, while healthcare providers can explore collaborations with retailers to enhance patient access.

Analysis of Dominating and Fastest-Growing Regions

• North America (Dominating and Fastest-Growing): The United States leads due to its extensive retail pharmacy infrastructure and consumer demand for convenience. Sam’s Club’s 570 pharmacy locations and Walmart’s 10,750 stores nationwide enable scalable same-day delivery. High demand for GLP-1 medications, driven by chronic conditions like diabetes and obesity, fuels growth. The U.S. market benefits from established cold-chain logistics and membership-driven pricing models.

• Asia-Pacific (Fastest-Growing): India is a key growth driver, propelled by PhonePe’s Pincode app targeting urban centers like Bengaluru, Mumbai, and Pune. Rapid digital adoption, a growing middle class, and the need for urgent medication access in densely populated cities contribute to this expansion. The hyperlocal model supports local pharmacies, aligning with India’s digital economy push.

• Europe: The provided sources lack specific data on European markets, suggesting North America and Asia-Pacific are currently more dynamic in prescription delivery innovations.

Key Players and Recent Strategies

• Sam’s Club: Strengthens its pharmacy as a membership value driver, offering 10 generic prescriptions for free and 600+ medications at $10 or less. The focus on refrigerated delivery targets high-value GLP-1 therapies, enhancing competitiveness.

• Walmart: Leverages its scale (10,750 stores, 270 million weekly customers) to integrate pharmacy and grocery delivery, a first in the industry. This caters to consumer demand for convenience and broadens access to critical medications.

• PhonePe (Pincode): An emerging player, Pincode’s hyperlocal model supports local pharmacies while offering rapid delivery and free teleconsultations. This strategy aligns with India’s digital healthcare growth, targeting urban consumers.

• Other players include ExactCare Pharmacy LLC, Optum Inc., RxMile LLC, Cigna Group Corporation, Dropoff Inc., and many more.

B2B Relevance: 

Procurement professionals can explore partnerships with these players for logistics or pharmacy network integration, while emerging platforms like Pincode offer opportunities for localized supply chain collaborations.

Future Prospects and Examples

The prescription delivery service market is poised for robust growth, driven by:

• Technological Advancements: Continued investment in cold-chain logistics and AI-driven delivery optimization will enhance efficiency. For example, Walmart’s use of insulated packaging and delivery tracking sets a benchmark for safe, transparent services.

• Membership-Driven Models: Retailers like Sam’s Club will likely expand free delivery perks for premium members, driving loyalty and market share.

• Hyperlocal Expansion: Platforms like Pincode will scale to more cities, leveraging local partnerships to meet urgent healthcare needs, particularly in Asia-Pacific.

• Regulatory Compliance: Digital prescriptions and teleconsultations, as seen with Pincode, will streamline access while adhering to telemedicine guidelines, fostering trust.

Market Outlook – NMSC Viewpoint: 

The market will see increased competition as retailers and tech platforms vie for dominance. B2B stakeholders should monitor partnerships in logistics and digital health to capitalize on this growth.

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