Signify Unveils Wiz Smart Lighting in Indonesia

Industry Insights from Next Move Strategy Consulting

As Indonesia’s smart home market accelerates, Signify (Euronext: LIGHT) has officially introduced its Wiz Smart Lighting solution, bringing plug-and-play LED bulbs and fixtures with 16 million colors and full-spectrum white tuning to the country. Launched at the #LightAsYouWiZ House event in South Jakarta on September 4, 2024, Wiz targets tech-savvy consumers seeking effortless, mood-driven lighting experiences at home.

A New Era for Connected Illumination

Smart lighting adoption in Indonesia is on the rise, with the sector surpassing USD 24.7 million and growing by 26.7% year-on-year. Wiz aims to capitalize on this momentum by offering a vibrant, easy-to-install system that blends creativity and practicality in everyday living spaces.
“Today’s consumers are digitally savvy and prefer simple, fully connected routines,” said Chandra Vaidyanathan, Executive Vice President, Commercial Leader Consumer, Signify Asia, Middle East & Africa. “Signify has introduced WiZ to the market—a vibrant and practical smart lighting solution that helps you create your ideal smart home while setting the perfect mood and ambiance for every moment and activity.” 

Key Features at a Glance:

• Plug and Play Setup: No hubs required; group control via WiZ app, voice assistants, or remote.

• 16 Million Colors & White Tuning: Full color palette plus adjustable warm to cool whites.

• Smart Automation & Presets: Built-in Music Sync, SpaceSense motion detection, and lighting routines.

• Seamless Ecosystem Integration: Compatible with major smart home platforms and Philips Smart LED Connected line.

• Versatile Product Range: Available as bulbs, downlights, RGB/RGBIC strips, portable lamps, flex strips, fairy lights, and accessories.

Scalable, Energy Saving Design

Wiz’s scheduling features enable users to align lighting with daily routines—shifting from daylight tones for productivity to restful nightlights—helping reduce energy consumption without sacrificing atmosphere. As a global brand since 2017 and part of Signify since 2019, Wiz products now span over 60 countries, reinforcing Signify’s leadership in IoT-driven illumination.

“The IoT and smart home trend are completely in sync,” noted Dedy Bagus Pramono, President Director, Signify Commercial Indonesia. “With Wiz, everyone can #LightAsYouWiZ—designing their room’s ambience exactly as they desire, while enjoying cutting edge, energy efficient lighting.” 

Industry Response and Strategic Outlook

Market analysts anticipate that Wiz’s entry will stimulate further adoption of smart lighting across Indonesia’s residential sector. Its combination of affordability, intuitive controls, and broad product lineup positions Signify to deepen penetration in the USD 66.37 billion global smart lighting market projected by 2030.

Redefining Home Illumination

As lighting continues to evolve into a fully digital experience, Signify’s Wiz Smart Lighting marks a significant step toward more personalized, connected, and sustainable homes in Indonesia.

Source: https://www.signify.com/en-id/our-company/news/press-releases/2024/20240904-wiz-officially-launched-in-indonesia

Prepared By: Next Move Strategy Consulting