Signify Unveils Wiz Smart Lighting in Indonesia
Industry Insights from Next Move Strategy Consulting
As Indonesia’s smart home market accelerates, Signify (Euronext: LIGHT) has officially introduced its Wiz Smart Lighting solution, bringing plug-and-play LED bulbs and fixtures with 16 million colors and full-spectrum white tuning to the country. Launched at the #LightAsYouWiZ House event in South Jakarta on September 4, 2024, Wiz targets tech-savvy consumers seeking effortless, mood-driven lighting experiences at home.
A New Era for Connected Illumination
Smart lighting adoption in Indonesia is on the rise, with the sector surpassing USD 24.7 million and growing by 26.7% year-on-year. Wiz aims to capitalize on this momentum by offering a vibrant, easy-to-install system that blends creativity and practicality in everyday living spaces.
“Today’s consumers are digitally savvy and prefer simple, fully connected routines,” said Chandra Vaidyanathan, Executive Vice President, Commercial Leader Consumer, Signify Asia, Middle East & Africa. “Signify has introduced WiZ to the market—a vibrant and practical smart lighting solution that helps you create your ideal smart home while setting the perfect mood and ambiance for every moment and activity.”
Key Features at a Glance:
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Plug and Play Setup: No hubs required; group control via WiZ app, voice assistants, or remote.
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16 Million Colors & White Tuning: Full color palette plus adjustable warm to cool whites.
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Smart Automation & Presets: Built-in Music Sync, SpaceSense motion detection, and lighting routines.
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Seamless Ecosystem Integration: Compatible with major smart home platforms and Philips Smart LED Connected line.
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Versatile Product Range: Available as bulbs, downlights, RGB/RGBIC strips, portable lamps, flex strips, fairy lights, and accessories.
Scalable, Energy Saving Design
Wiz’s scheduling features enable users to align lighting with daily routines—shifting from daylight tones for productivity to restful nightlights—helping reduce energy consumption without sacrificing atmosphere. As a global brand since 2017 and part of Signify since 2019, Wiz products now span over 60 countries, reinforcing Signify’s leadership in IoT-driven illumination.
“The IoT and smart home trend are completely in sync,” noted Dedy Bagus Pramono, President Director, Signify Commercial Indonesia. “With Wiz, everyone can #LightAsYouWiZ—designing their room’s ambience exactly as they desire, while enjoying cutting edge, energy efficient lighting.”
Industry Response and Strategic Outlook
Market analysts anticipate that Wiz’s entry will stimulate further adoption of smart lighting across Indonesia’s residential sector. Its combination of affordability, intuitive controls, and broad product lineup positions Signify to deepen penetration in the USD 66.37 billion global smart lighting market projected by 2030.
Redefining Home Illumination
As lighting continues to evolve into a fully digital experience, Signify’s Wiz Smart Lighting marks a significant step toward more personalized, connected, and sustainable homes in Indonesia.
Prepared By: Next Move Strategy Consulting
About the Author
Sanyukta Deb
— Sanyukta Deb is Digital Marketing Team Lead at Next Move Strategy Consulting, where she has led content strategy and technical SEO for the firm's B2B market research publications for over 2 years. Her editorial process translates NextMSC's primary and secondary research — spanning technology, industrial, and consumer sectors — into commercial narratives, backed by search-intent, keyword, and competitive analysis. She brings 5 years of overall experience in digital marketing and content strategy.
About the Reviewer
Debashree Dey
— Debashree Dey is Assistant Manager at Next Move Strategy Consulting, where she supports cross-vertical market content and communications across diverse industries for 6 years. Her professional background includes senior content writing, communications, and published manuscript authorship, with experience developing audience-focused business narratives and maintaining clear, consistent messaging. Her role supports research-led content development and editorial quality across NextMSC publications.
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