Air Freshener Market

Market Definition:

The global Air Freshener Market size was valued at USD 12.15 billion in 2021 and is expected to reach USD 17.44 billion by 2030, with a CAGR of 4.1% from 2022 to 2030. Air freshener is a product that typically releases fragrance to eliminate the unpleasant odor from the closed environment.

It contains chemical agents such as original or artificial gasoline, aerosol propellants, glycol ethers, mineral oils, and 2-butoxyethanol that neutralize the foul smell. Usually, air fresheners are used to create pleasing environments in homes, workplaces, hospitals, theatres, hotels, fitness clubs, and cafes, among others.

Apart from that, they are also utilized in cars, buses, airplanes, trains, and boats. There is a great variety of air fresheners nowadays that includes candles, gels, sprays, and plug-ins along with passive non-mechanical evaporating aroma diffusers, gravity drip hygiene odor control cleaning systems, metered aerosol time-operated mist dispensers, and electric fan air fresheners.

Market Dynamics and Trends

The surging demand for air quality and the rising importance of a refreshing and pleasant environment are primary drivers of the global air freshener market. In addition, the growing importance of aromatherapy at homes and the surge in the number & variety of pet ownerships that require air fresheners to tackle difficult pet odors effectively and safely are expected to influence the air freshener market globally.

The improved lifestyle of consumers along with advances in packaging and dispersing technology such as the use of refillable chambers for fragrance oil and timer mist spray diffusers, which results in improved air freshener products to neutralize the environmental odors are the factors expected to boost the market growth.

However, the high cost of production of air fresheners and rising allergic reactions to specific ingredients in air fresheners are the factors that restrain the market growth. On the contrary, research and development activities such as plug-in air fresheners with built-in microchip smart technology and air fresheners using ink-jet technology along with the rise in adoption of luxury & high-end lifestyles in everyday lives are expected to create lucrative opportunities for the air freshener market in near future.

Market Segmentations and Scope of the Study:

The global air freshener market is segmented based on product type, customer type, application, distribution channel, and geography. Based on product type, the market is classified into sprays, aerosols, electric air fresheners, gel air fresheners, candle air fresheners, and others.

Based on customer type, the market is categorized into individual customers and enterprise customers. Based on application, the market is divided into households, corporate, automotive, residential,  commercial, and others.

Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies, and others. Geographical breakdown and analysis of each of the aforesaid classifications includes regions such as North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America dominates the global air freshener market and is expected to remain dominant throughout the forecast period. This is attributed to factors such as advancements in technology and innovations along with the rapid increase in car sales that employ air fresheners in this region.

For instance, Premium Guard Inc. had launched Pureflow Cabin Air Fresheners for cars that is made with natural & recycled ingredients with slow-release scent technology. In addition, the growing number of online stores with exclusive offers has strengthened the air freshener market in this region. Also, the presence of prominent players such as Premium Guard Inc., Church & Dwight Co., Procter & Gamble Co., and S.C. Johnson & Son Inc. is propelling the growth of the air freshener market in the region.

Moreover, Asia-Pacific is expected to witness substantial growth in the global air freshener market due to improvements in demographic conditions along with the increase in the purchasing power of consumers in countries such as China, Malaysia, and India.  

Key manufacturers of air fresheners such as VANZO, Farcent Enterprise Co. Ltd., Kobayashi Pharmaceutical, and Godrej Household Products Ltd. are growing their market presence in this region by launching products and forming partnerships and collaborations. This factor is further expected to drive the market growth. For instance, in December 2019, Godrej Household Products Ltd launched Godrej Aer smart matic which is India’s first-ever mobile-enabled fragrance diffuser.

Competitive Landscape 

Several market players operating in the global air freshener industry include Procter & Gamble Company, S.C. Johnson & Son, Inc., Reckitt Benckiser Group plc., Henkel AG & Co. KGaA, Godrej Consumer Products Limited , KOBAYASHI Pharmaceutical Co.,Ltd., AS Advance Systems India Private Limited, KRA Enterprises, Newell Brands, Fuji Cosmo Products, Prem Cosmoline Inc.., Air-Scent International , Sani-Air International, ELiX , Car Cologone. These market players are focusing on launch of various new products across various regions to maintain their dominance in the global air freshener market.

For instance, in February 2021, SC Johnson & Son launched PlugIns Scented Oil PLUS, an aromatic and energy-saving warmers that enrich homes with popular fragrances. This product was launched along with two other starter kits such as Hawaiian Breeze scented oil and the new Aqua Waves scent.

In addition, in July 2020, VANZO announced the launch of its next-generation sterilizing air freshener in collaboration with artist Lin Min Chen. They intended to promote high-quality fragrance products to provide a refreshing and healthier environment.

Key Benefits

• The air freshener market report provides the quantitative analysis of the current market and estimations from 2022 to 2030. This analysis assists in identifying the prevailing market opportunities to capitalize on.

• The study comprises of a comprehensive analysis of the air freshener market trends including the current and future trends for depicting the prevalent investment pockets in the market.

• The information related to key drivers, restraints and opportunities and their impact on the air freshener market is provided in the report.

• The competitive analysis of the market players along with their market share in the air freshener market is mentioned.

• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.

• The value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

Key Market Segments

By Product Type

• Aerosols

• Non-Aerosols

• Essential Oil-Based Fresheners

• Electric/Plug-in Air Fresheners

• Difusers

• Others

By Fragrance Type

• Floral

• Fruity

• Herbal & Green

• Spicy & Exotic

• Others

By Physical Form

• Solid
• Liquid 
• Gas

By Formulation

• Synthetic Air Fresheners

• Natural & Organic Air Fresheners

By Distribution Channel

• Online
• Offline
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Others

By End User

• Residential

• Commercial

• Automotive

By Geography

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • U.K.

  • Germany

  • France

  • Italy

  • Spain

  • Rest of Europe

• Asia-Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia

  • Rest of Asia-Pacific

• RoW

  • UAE

  • Saudi Arabia

  • South Africa

  • Brazil

  • Remaining Countries

Key Players

• Procter & Gamble Company

• S.C. Johnson & Son, Inc.

• Reckitt Benckiser Group plc. 

• Henkel AG & Co. KGaA

• Godrej Consumer Products Limited 

• KOBAYASHI Pharmaceutical Co.,Ltd.

• AS Advance Systems India Private Limited

• KRA Enterprises

• Newell Brands

• Fuji Cosmo Products

• Prem Cosmoline Inc..

• Air-Scent International 

• Sani-Air International

• ELiX 

• Car Cologone

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Analysis Period	2021–2030
Base Year Considered	2021
Forecast Period	2022–2030
Market Size Estimation	Billion (USD)
Market Segmentation	By Product Type (Sprays, Aerosols, Electric Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, Electric Air Fresheners, and Others), by Customer Type (Individual Customers and Enterprise Customers), by Application (Households, Corporate Offices, Automotive, and Others), and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies, and Others)
Geographical Segmentation	North America (U.S., Canada, Mexico) Europe (U.K., Germany, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of Asia-Pacific), Rest of the World (UAE, Saudi Arabia, South Africa, Brazil, Remaining countries)
Companies Profiled	Reckitt Benckiser, Inc., Premium Guard Inc., Church & Dwight Co., Inc., Procter & Gamble Co., VANZO, Church & Dwight Co., Inc., SC Johnson & Son, Inc., Farcent Enterprise Co. Ltd., Kobayashi Pharmaceutical Co. Ltd., and Godrej Household Products Ltd.