Air Purifier Market by Type (Standalone and In-duct), by Technology Type (High-Efficiency Particulate Air (HEPA), Activated CarbonIonic Filters, Ultraviolet Germicidal Irradiation (UVGI), Activated Carbon Filtration, Ionizer Purifiers, and Others), by End User (Industrial, Commercial, and Residential), and by Sales Channels (Online and Offline) – Global Opportunity Analysis and Industry Forecast, 2024–2030

Market Definition

The Air Purifier Market size was valued at USD 14.33 billion in 2023 and is predicted to reach USD 26.0 billion by 2030 with a CAGR of 8.9% from 2024-2030.

An air purifier refers to a device designed to improve indoor air quality by removing contaminants such as dust, pollen, pet dander, and pollutants. These devices are crucial in mitigating respiratory risks, addressing allergies, and creating optimal conditions for well-being in residential, commercial, and industrial settings.The air purifier market is influenced by advancements in filtration technologies, sensor integration, and smart features. Moreover, consumer preferences, health concerns, and environmental consciousness play a pivotal role in influencing the trends and innovations within the air purifier market.

Market Dynamics and Trends

The rising incidence of air pollution which increases the airborne diseases among individuals such as strokes, heart diseases, lung cancer, and others led to a growing demand for effective solutions to enhance indoor air quality, consequently driving the air purifier market.

As individuals become more conscious of the potential health risks associated with airborne pollutants, including those linked to strokes, heart issues, and lung diseases, they are seeking ways to create safer living environments. This heightened awareness has prompted a surge in the adoption of air purifier, as consumers recognize their role in mitigating the impact of harmful particles and improving respiratory health.

According to the report published by the United Nations Environment Programme (UNEP) on the Annual International Day of Clean Air for Blue Skies, as of September 2023, 99% of the world’s population breathes unsafe air, and over 6.7 million annual premature deaths occur due to airborne diseases. 

Moreover, the technological advancement in air purifier including high-efficiency particulate air (HEPA) filters, anti-microbial air purification technology, activated carbon filtration, and ultraviolet (UV-C) light sterilization is driving the growth of the market.

For instance, in November 2022, the Indian Institute of Technology (IIT), Kanpur developed Anti-Microbial Air Purification Technology to turn ACs into air purifier, enhancing indoor air quality. The innovation aligns with the growing demand for efficient and integrated air purification solutions. to address the rising concern for indoor pollution. Thus, this technological evaluation provides more effective and user-friendly air purification solutions to address health-related concerns.

However, the high initial investment and ongoing maintenance expenses associated with air purifiers are a major challenge for consumers in the air purifier market. On the contrary, the integration of smart technology including the Internet of Things (IoT) into the air purifier allows users to monitor and control their devices remotely, receive real-time air quality data, and customize settings through mobile applications. This integration of smart technologies is expected to create future growth opportunities for the market.

Market Segmentation and Scopes of Study

The air purifier market is segmented on the basis of type, technological type, end user, sales channels, and region. On the basis of type, the market is categorized into standalone and in-duct. Based on technological type, the market is classified into high-efficiency particulate air (HEPA), activated carbonionic filters, ultraviolet germicidal irradiation (UVGI), activated carbon filtration, ionizer purifiers, and others. On the basis of end-user, the market is classified into industrial, commercial, residential, and others. On the basis of sales channels, the market is divided into online and offline. The offline market is again sub-divided into hypermarkets/supermarkets, retail stores, specialty stores, and others. Regional breakdown and analysis of each of the aforesaid segments include regions comprising North America, Europe, Asia-Pacific, and the Rest of the World (RoW).

Geographical Analysis

Asia-Pacific holds the dominating share in the air-purifier market and is expected to continue its dominance during the forecast period. This is attributed to factors such as growing significant levels of air pollution due to rapid industrialization, urbanization, and high population density in countries including India and China.

As per the report presented by the United Nations Environment Programme (UNEP), 70% of deaths in Asia-Pacific are attributed to air pollution. Approximately 6.5 million individuals die due to the effects of substandard air quality on an annual basis.

Beyond its impact on public health, air pollution poses a substantial threat to the economy, as well as jeopardizing the security of food and water resources, and the stability of climate systems in the region. As a result, there is a heightened awareness of the adverse health effects associated with poor air quality, compelling individuals and businesses to invest in air purifier as a proactive solution.

Also, the air purifier market is witnessing a notable increase in the transportation industry, particularly evident in countries such as India, China, and Japan. This upsurge is driven by a growing awareness regarding the importance of ensuring clean and purified air within vehicles to take proactive measures to address the growing concerns related to airborne pollutants.

For instance, in December 2023, The Brihanmumbai Electricity Supply and Transport (BEST) took a noteworthy step by installing air purifier in 15 diesel buses, aiming to enhance the air quality within the city of Mumbai, India. On the other hand, North America witnesses a steady rise in the air purifier market due to the presence of prominent market players including Koninklijke Philips N. V, Carrier, and others. These companies are adopting various market strategies such as collaboration and product launches to enhance market growth in the region.

For instance, in February 2023, Carrier launched a Carbon Air Purifier with UV technology, which aims to enhance indoor air quality with new smart connectivity, catering to the rising trend of IoT integration for healthier home appliances. The innovation aligns with the growing demand for advanced air purification solutions. This technological orientation acts as a catalyst, driving adoption rates and fueling the growth of the air purifier market in this region.

Moreover, the rising concerns of air pollution which increase the prevalence of respiratory diseases and allergies, such as lung cancer, asthma, and Chronic Obstructive Pulmonary Disease (COPD), particularly in countries including the U.S. and Canada is driving the market growth.

According to the American Cancer Society as of 2024, approximately 234,580 new cases of lung cancer emerged, with 116,310 affecting men and 118,270 affecting women, leading to about 125,070 deaths, including 65,790 among men and 59,280 among women. This heightened awareness spurred a growing demand for air purification technology among individuals, to improve indoor air quality and mitigate respiratory risks.

Competitive Landscape

The air purifier market comprises various market players including Koninklijke Philips N. V, LG Electronics Inc., Xiaomi Corporation, Afpro Filters B.V., Dyson Ltd., Godrej Appliances, Condair Group AG, Daikin Industries, Ltd., Honeywell International Inc., IQAir, and others. These market players are adopting various strategies such as product launches and acquisitions to maintain their dominance in the air purifier market.

For instance, in June 2023, Automated Logic acquired Standard Plumbing Heating Controls (SPHC), an independent automated logic dealer. This acquisition reflects Automated Logic's commitment to enhance indoor air quality through integrated control systems, aligning with the growing demand for efficient building environments.

Also, in November 2022, IQAir launched the Atem X Smart Slim Bionic Air Purifier, a cutting-edge addition to the air purifier market. This innovation combines sleek design with advanced purification technology, enhancing the consumer experience with IoT integration, and allowing users to monitor and control air quality remotely.

Moreover, in November 2022, Carrier launched HAP v6, a major upgrade to HVAC system design software. This software upgrade enhances HVAC system designed to improve air quality and efficiency in spaces where air Purifier are utilized. This software facilitates seamless integration of advanced air Purifier, optimizing their performance in HVAC systems.

Key Benefits

• The report provides quantitative analysis and estimations of the air purifier market from 2024 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep dive analysis of the air purifier market including the current and future trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the air purifier market is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

Key Market Segments

By Type

• Standalone 

• In-duct 

By Technology

• High-Efficiency Particulate Air (HEPA)

• Activated CarbonIonic Filters

• Ultraviolet Germicidal Irradiation (UVGI)

• Activated Carbon Filtration

• Ionizer Purifiers

• Others

By End User

• Industrial

• Commercial

• Residential

By Sales Channels

• Online

• Offline

  • Hypermarkets/Supermarkets

  • Retail Stores

  • Specialty Stores

  • Others

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia Pacific

• Rest of the World

  • Latin America

  • Middle East

  • Africa

REPORT SCOPE AND SEGMENTATION:

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