Asia-Pacific Mobile Phone Accessories Market by Product (Battery, Headphone/Earphone, Portable Speaker, Charger, Memory Card, Power Bank, Battery Case, Protective Case, Smart Speaker, Screen Protector, Smart Watch, Fitness Band, AR & VR Headset, Mount & Stand, Cables, Selfie Stick, Pop-Socket, and Others), by Usage (Android, and iPhone), by Distribution Channel (Offline, and Online), by Sales (Category Branded, and Others), and Others - Opportunity Analysis and Industry Forecast, 2024–2030
Industry: Retail and Consumer | Publish Date: 24-Sep-2025 | No of Pages: 305 | No. of Tables: 290 | No. of Figures: 215 | Format: PDF | Report Code : RC1897
Market Definition
The Asia-Pacific Mobile Phone Accessories Market size was valued at USD 147.26 billion in 2023, and is predicted to reach USD 221.93 billion by 2030, at a CAGR of 5.4% from 2024 to 2030. Also, the Asia-Pacific mobile phone accessories market size was 5269.56 million units in 2023, and is predicted to reach 8791.26 million units by 2030, with a CAGR of 6.9% from 2024 to 2030. The mobile phone accessories market represents a dynamic sector encompassing the design, manufacturing, installation, and maintenance of mobile phone accessories systems. From conventional traction mobile phone accessories to cutting-edge smart solutions, this market offers a diverse array of vertical transportation choices customized to suit the distinct requirements of various buildings and infrastructure projects. Stakeholders within the mobile phone accessories market include manufacturers, suppliers, contractors, architects, building owners, and facility managers.
Manufacturers continuously innovate to enhance mobile phone accessories performance, safety, and sustainability, while suppliers provide critical components and materials necessary for system construction. Additionally, sustainability considerations, including energy efficiency and material recyclability, are increasingly integral to mobile phone accessories design and operation. They align with broader environmental objectives and sustainable building practices. Thus, the mobile phone accessories market is a cornerstone of vertical mobility as mobile phone accessories enhance functionality, accessibility, and sustainability within buildings and urban landscapes worldwide.
Rapid Smartphone Penetration and Rising Disposable Incomes in Developing Economies
The Asia-Pacific mobile phone accessories market is primarily fueled by the rapid increase in smartphone adoption, particularly in fast-growing economies such as India, Indonesia, Vietnam, and the Philippines. Declining smartphone prices, expanding 4G/5G network coverage, and increasing digital literacy are adding millions of new users to the mobile ecosystem every year. Simultaneously, rising disposable incomes and an expanding middle class empower consumers to allocate higher spending on accessories that enhance device functionality, protection, and personalization. This dual impact of a growing user base and stronger purchasing power is expected to sustain long-term demand.
Accelerated Innovation in Wireless Technology and Smart Wearables
The rapid rollout of 5G and Wi-Fi 6 across the Asia-Pacific region is fueling demand for mobile accessories that can harness high-speed connectivity and ensure enhanced user experiences. Features such as fast charging, wireless charging, and energy-efficient designs are increasingly becoming baseline expectations among consumers. At the same time, the growing adoption of smart wearables—including smartwatches, fitness trackers, and true wireless earbuds—is intensifying the need for accessories that deliver seamless interoperability across devices. This shift toward interconnected digital ecosystems is pushing manufacturers to innovate beyond basic products and develop smarter, multifunctional, and integrated solutions tailored to evolving consumer lifestyles.
Prevalence of Counterfeit Products and Intense Price Competition
The Asia-Pacific mobile accessories market faces significant challenges from both counterfeit products and extreme price competition. A large number of unbranded and local players saturate the market with low-cost alternatives, triggering aggressive price wars that compress margins for established brands. The widespread circulation of counterfeit products further undermines legitimate manufacturers by eroding market value, reducing consumer trust, and creating safety concerns due to substandard quality. To remain competitive, legitimate brands are compelled to focus on differentiation strategies, quality assurance, and strong branding initiatives, all of which increase operational costs.
Rising Consumer Preference for Eco-Friendly and Sustainable Accessories
Growing environmental awareness across the Asia-Pacific region is driving consumers to favor mobile accessories that are recyclable, biodegradable, energy-efficient, and packaged in eco-friendly materials. In parallel, governments are tightening regulations on electronic waste, encouraging manufacturers to adopt greener practices throughout their value chains. Companies that integrate sustainability into product design, manufacturing, and distribution are well-positioned to stand out in a crowded market, strengthen customer loyalty, and capture the rising eco-conscious consumer segment.
China Holds the Dominant Market Share in Asia-Pacific mobile phone accessories Market
In China, technological advancements play a pivotal role in driving the mobile phone accessories market, fuelling innovation and shaping consumer expectations. With smartphone manufacturers continuously pushing technological boundaries, accessory makers must stay abreast, introducing complementary products that elevate the functionality and convenience of mobile devices. For instance, the introduction of wireless charging and fast-charging technologies has sparked demand for compatible accessories like wireless charging pads and rapid-charging cables.
Similarly, progress in materials science has facilitated the development of durable and scratch-resistant materials for cases and screen protectors, offering enhanced protection without compromising aesthetics. Additionally, the incorporation of intelligent features such as Bluetooth connectivity and app integration into accessories like headphones and fitness trackers underscores the evolving symbiosis between mobile devices and their accompanying add-ons. By capitalizing on technological innovations, companies in China's mobile phone accessories market can maintain a competitive edge, offering cutting-edge products that resonate with consumers seeking both performance and convenience.
India to Witness Substantial Growth in the Asia-Pacific mobile phone accessories Market
The growing adoption of smartphones in the region driving the mobile phone accessories market. With more individuals embracing smartphones as indispensable tools for communication and entertainment, there is a notable surge in demand for accessories that complement and enhance these devices. This trend is driven by various factors.
Firstly, the extensive user base of smartphones fuels overall market growth, attracting a larger segment of potential customers seeking accessories such as cases, screen protectors, chargers, and headphones. Additionally, the regular replacement and upgrading cycle of smartphones contribute to continuous demand for compatible accessories, as consumers seek new add-ons that suit their latest device models.
Moreover, the desire for device protection and personalization motivates consumers to invest in accessories that safeguard their devices while reflecting their unique style preferences. The diverse array of smartphone models and brands available further amplifies accessory demand, with manufacturers striving to meet the specific needs of flagship devices, mid-range smartphones, and budget-friendly models.
Furthermore, regional disparities in smartphone adoption rates, particularly in emerging markets, create opportunities for tailored accessory offerings that resonate with local consumer preferences and purchasing power. Overall, the increasing prevalence of smartphones in India acts as a catalyst for innovation, expansion, and diversification within the mobile phone accessories market.
Competitive Landscape
The Asia-Pacific mobile phone accessories market comprises various market players, such as Samsung Electronics Co., Ltd., Apple Inc., Xiaomi Corporation, Sony Corporation, Huawei Technologies Co. Ltd., Anker Innovations Ltd., Belkin International, Inc., Bose Corporation, Panasonic Corporation, NILLKIN (Nillkin Technology), ZAGG Inc., Logitech International S.A., AUKEY Official, Spigen Inc., Baseus, Beijing Edifier Technology Company, Ltd., 1MORE Inc., UGREEN Group Ltd., Audio-Technica Corporation, LG Electronics Inc., and others.
Asia-Pacific Mobile Phone Accessories Market Key Segments
By Product
-
Battery
-
Headphone/Earphone
-
Portable Speaker
-
Charger
-
Memory Card
-
Power Bank
-
Battery Case
-
Protective Case
-
Screen Protector
-
Mount & Stand
-
Cables
-
Selfie Stick
-
Pop-Socket
-
Car/Bike Holder
-
Styluses
By Usage
-
Android
-
iPhone
By Price
-
Low
-
Medium
-
High
By Distribution Channel
-
Offline
-
Specialty Mobile Stores
-
General Retail / Hypermarkets
-
-
Online
-
E-commerce Marketplaces
-
Brand-owned Online Stores
-
By Sales Category
-
Branded
-
Third Parties
-
White Labels/NSame Brands
By Country
-
China
-
Japan
-
India
-
South Korea
-
Australia
-
Indonesia
-
Singapore
-
Taiwan
-
Thailand
-
Rest of Asia-Pacific
Key Players
-
Samsung Electronics Co., Ltd.
-
Apple Inc.
-
Xiaomi Corporation
-
Sony Corporation
-
Huawei Technologies Co. Ltd.
-
Anker Innovations Ltd.
-
Belkin International, Inc.
-
Bose Corporation
-
Panasonic Corporation
-
NILLKIN (Nillkin Technology)
-
ZAGG Inc.
-
Logitech International S.A.
-
AUKEY Official
-
Spigen Inc.
-
Baseus
-
Beijing Edifier Technology Company, Ltd.
-
1MORE Inc.
-
UGREEN Group Ltd.
-
Audio-Technica Corporation
-
LG Electronics Inc.
REPORT SCOPE AND SEGMENTATION:
|
Parameters |
Details |
|
Market Size in 2023 |
USD 147.26 Billion |
|
Revenue Forecast in 2030 |
USD 221.93 Billion |
|
Growth Rate |
CAGR of 8.0 % from 2024 to 2030 |
|
Market Volumes in 2023 (Million units) |
5269.56 |
|
Volumes Forecast in 2030 (Million units) |
8791.26 |
|
Growth Rate |
CAGR of 6.9% from 2023 to 2030 |
|
Analysis Period |
2023–2030 |
|
Base Year Considered |
2023 |
|
Forecast Period |
2024–2030 |
|
Market Size Estimation |
Billion (USD) |
|
Growth Factors |
|
|
Countries Covered |
10 |
|
Companies Profiled |
20 |
|
Market Share |
Available for 10 companies |
|
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
|
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
About the Author
Sikha Haritwal is a researcher with more than 5 years of experience. She has been keeping a close eye on several industry verticals, including construction & manufacturing, personal care products, and consumer electronics. She has avid interest in writing news articles and hopes to use blog as a platform to share her knowledge with others.
About the Reviewer
Supradip Baul is an accomplished business consultant and strategist with over a decade of rich experience in market intelligence, strategy, technology and business transformation. His work has included rigorous qualitative and quantitative analysis across multiple industries, helping clients shape investment decisions and long-term roadmaps. Earlier in his career, he was associated with Gartner, where he contributed to industry-leading reports and market share analyses. He has worked with leading global companies and holds an MBA with a dual specialization in Marketing and Finance.
At Next Move Strategy Consulting, we understand that insightful market research is the cornerstone of successful business decisions. That's why we employ a robust and multifaceted approach, combining various methodologies to deliver the most accurate and actionable data for our clients.
Research Landscape
We navigate the world of research with two primary approaches:
Qualitative Approach
Our qualitative research methodologies involve immersive techniques such as in-depth interviews, focus groups, and observational studies. By engaging directly with individuals and stakeholders, we uncover valuable insights that quantitative data alone may overlook.
Quantitative Research
In tandem with qualitative methodologies, NMSC leverages the power of Quantitative Research to provide a robust foundation of numerical insights. Through systematic data collection and analysis, we quantify patterns, preferences, and market trends, offering a comprehensive view of the business landscape.
Our quantitative research approach employs diverse tools, including surveys, experiments, and statistical modelling. These methodologies enable us to gather data from a large and representative sample, ensuring the statistical significance of our findings. By employing structured questionnaires and standardized data collection methods, we guarantee the reliability and validity of the information we present to our clients.
Quantitative research is particularly effective in measuring the prevalence of trends, assessing market size, and gauging the impact of various factors on consumer behavior. The numerical precision attained through this approach equips our clients with actionable insights, facilitating data-driven decision-making and strategy formulation.
Our Specialized Toolbox for Industry-Specific Market Research
We deploy a specialized arsenal of techniques tailored to meet your unique requirements. Here's a glimpse into our comprehensive toolbox:
Information Procurement
The stage entails acquiring market data or relevant information through various sources and methodologies.
Market Research Approach
We utilize both top-down and bottom-up approaches in market research analysis to achieve a comprehensive understanding of the market dynamics, leveraging the broad perspective of industry trends and macroeconomic factors alongside detailed insights from specific segments and individual companies.
Porters Five Forces Analysis
We conduct Porter's Five Forces analysis to evaluate the competitive landscape of an industry, providing us with insights into factors that affect profitability and strategic positioning.
SWOT Analysis
We conduct SWOT analysis to understand market trends, identify potential threats, capitalize on opportunities, and assess our strengths and weaknesses.
Forecasting
We utilize a forecasting model to predict future consumption by considering parameters like population, economics, regulations, market competition, drivers, constraints, technology, and pricing. We also employ statistical techniques such as multilinear regression, exponential smoothing, moving average, ARIMA, and Monte Carlo simulations for accurate predictions. In econometric forecasting, we analyzed short-term and long-term event impacts, attributing values based on regulatory frameworks, economic factors, and market events.
Speak to Our Analyst
