Automotive NVH Materials Market

Industry Outlook

The global Automotive NVH Materials Market size was valued at USD 15.11 billion in 2024, with an estimation of USD 16.14 billion in 2025 and is predicted to reach USD 22.43 billion by 2030 with a CAGR of 6.8% from 2025-2030. The sector is evolving rapidly, primarily driven by the rise of electric vehicles, stricter noise regulations, and increasing sustainability demands.

As EVs inherently produce less noise than traditional internal combustion engine vehicles, other sources of noise, such as motor whine and battery vibrations, have become more noticeable, leading automakers to seek advanced NVH solutions. These materials, including foams, composites, and soundproofing fabrics, are essential for enhancing driving comfort and performance. Additionally, stringent noise regulations in urban areas are pushing manufacturers to adopt innovative noise-reducing technologies to meet legal standards. 

At the same time, the shift toward eco-friendly materials, such as plant-based foams and recycled composites, aligns with the industry's sustainability goals. The growing demand for quieter, more efficient, and environmentally responsible vehicles is propelling the automotive NVH materials market forward, making it a key factor in the evolution of modern automotive design.

Rise in Electric Vehicles Drives the Market Growth

The rise in electric vehicles is a major driver for the automotive NVH materials market growth as these vehicles, being inherently quieter than traditional internal combustion engine (ICE) vehicles, highlight other sources of noise such as motor whine, battery vibrations, and tire-road interaction. 

To address these challenges and ensure a quiet, comfortable driving experience, automakers are increasingly using advanced NVH materials like foams, composites, and soundproofing fabrics. Additionally, the focus on lightweight and sustainable materials in EV design further boosts demand for specialized NVH solutions that balance noise control with vehicle efficiency. As consumer expectations for quiet, premium EVs grow, the need for effective acoustic insulation in vehicles becomes essential to enhancing overall ride comfort and performance.

Stringent Noise Regulations Fuel the Market Expansion

Stringent noise regulations are a key driver of the automotive NVH materials market expansion as governments around the world implement stricter rules to control noise pollution from vehicles. In regions like Europe, North America, and parts of Asia, regulations mandate limits on noise emissions from vehicles, especially in urban areas where noise levels impact public health and quality of life. 

These regulations compel automakers to adopt advanced automotive insulation technologies to reduce both interior and exterior noise levels, ensuring compliance with legal standards. As a result, the demand for high-performance soundproofing materials, vibration-damping components, and noise-reducing technologies continues to rise, driving the automotive NVH materials market demand.

Sustainability initiatives Boosts the Market Demand

Sustainability initiatives are a significant driver for the automotive NVH materials market, as automakers and consumers alike prioritize environmentally friendly practices. The shift towards greener vehicles, including electric vehicles, has spurred a demand for eco-friendly NVH materials that are made from renewable, recyclable, or biodegradable sources. 

Manufacturers are increasingly seeking materials that not only reduce noise and vibration but also contribute to reducing the overall environmental impact of vehicles. This includes the use of sustainable materials such as plant-based foams, recycled composites, and natural fibers, which align with the automotive industry's broader sustainability goals. As environmental regulations tighten and consumers become more conscious of sustainability, the push for sustainable NVH materials is driving innovation and growth in the market.

High Cost of Advanced Materials Limits the Market Growth

One significant restraint in the automotive NVH materials market demand is the high cost of advanced materials. While newer NVH solutions, such as lightweight composites, advanced foams, and sustainable materials, offer improved performance, they tend to be more expensive than traditional materials. 

This price premium be a barrier, particularly for automakers looking to control production costs or for manufacturers of budget-friendly or mass-market vehicles. The high cost of these materials slows down their adoption, especially in price-sensitive markets, limiting the growth potential of the sector.

Integration of Smart Materials Unlocks New Growth Opportunities for the Market

The integration of smart materials presents a significant opportunity for the market. Smart materials, which adapt to external stimuli such as temperature, pressure, or vibration, offer advanced solutions for noise and vibration control. These materials dynamically adjust their properties to optimize sound insulation and vibration damping based on real-time driving conditions, enhancing vehicle comfort and performance. 

For example, materials that change stiffness in response to temperature variations provide more effective noise reduction across different climates. As automakers increasingly focus on improving the driving experience, especially in electric vehicles, the demand for these innovative, adaptive materials is rising. This trend opens up opportunities for manufacturers to develop next-generation NVH solutions that not only provide better noise control but also offer greater energy efficiency and cost-effectiveness, driving growth in the market.

Market Segmentations and Scope of the Study

The automotive NVH materials market report is segmented by material type, function type, vehicle type, application, and region. By material type, the market is divided into foams, composites, rubbers and elastomers including EPDM, NBR, and silicone, sheets including bitumen-based sheets, sheets, and others. Based on function type, the market is categorized into noise control, vibration isolation, harshness control, and others. By application, the market spans interior components, exterior components, and Powertrain and engine. Regional coverage includes North America, Europe, Asia-Pacific, and Rest of the World (RoW).

Geographical Analysis

The rise in electric vehicle adoption is a significant driver of the automotive NVH materials market share in North America. According to the International Energy Agency, global electric car sales are projected to surpass 17 million by 2024, highlighting the rapid growth of EVs worldwide. As more consumers in North America transition to EVs, the demand for quieter, more comfortable driving experiences increases. 

EVs, being much quieter than traditional internal combustion engine vehicles, bring attention to noises like motor whine, tire-road interaction, and wind sounds, which would otherwise be masked by engine noise. This shift drives the need for advanced NVH materials to manage these sounds and vibrations effectively. 

As automakers strive to meet consumer expectations for high-quality, quiet electric vehicles, the rise in EV adoption is accelerating the demand for specialized NVH solutions, including soundproofing foams, vibration-damping composites, and insulation materials.

Strict environmental and noise regulations are a key driver of the automotive NVH materials market in Europe. The European Union has implemented some of the world’s most rigorous noise and emission standards, requiring automakers to reduce both vehicle exterior and interior noise levels. This is particularly important in urban areas, where noise pollution is a growing concern for public health. 

To comply with these regulations, manufacturers are increasingly turning to advanced NVH materials to minimize noise and vibrations in vehicles, particularly in electric and hybrid models, which are inherently quieter but highlight other sound sources. The focus on reducing environmental noise in cities, coupled with stringent compliance standards, is propelling demand for innovative NVH solutions like soundproofing foams, vibration-damping materials, and noise-absorbing composites. As regulations become even stricter, the market for high-performance NVH materials in Europe continues to expand.

In the Asia Pacific region, rapid urbanization and growing vehicle production are major drivers of the automotive NVH materials industry. According to the World Bank, in 2024, urban populations in India and China are expected to reach 37% and 66% of their total populations, respectively. As these countries continue to urbanize, the rise in traffic congestion and noise pollution in cities amplifies the demand for quieter vehicles. Stricter noise regulations are being enforced to improve the quality of life in these rapidly growing urban centers. 

Additionally, the surge in both internal combustion engine and electric vehicle production across Asia Pacific drives the need for advanced NVH materials. Automakers are investing in high-performance soundproofing and vibration-damping solutions to meet these evolving consumer expectations and regulatory requirements, fuelling the growth of the NVH materials market in the region.

In the Rest of the World (RoW), increasing focus on vehicle comfort and regulatory pressure are significant drivers of the automotive NVH materials market. As countries in regions such as Latin America, the Middle East, and Africa continue to develop their automotive industries, there is a growing demand for vehicles that offer superior driving comfort and a quieter cabin experience. 

Consumer expectations for reduced noise and vibration are rising, especially in premium vehicle segments. At the same time, governments are implementing stricter noise and emission regulations to combat environmental pollution, especially in rapidly growing urban areas. 

These regulations push automakers to incorporate advanced NVH materials to comply with noise reduction standards and enhance the overall driving experience. As a result, there is an increasing demand for engine compartment insulation materials that improve vehicle acoustics, manage vibrations, and contribute to the overall comfort of vehicles in these emerging markets.

Strategic Innovations Adopted by Key Players

leading companies are significantly contributing to the growth of the global automotive NVH materials industry by driving innovation, expanding production capabilities, and focusing on the increasing demand for sustainable, high-performance solutions in the automotive sector. Many of these companies are heavily investing in research and development to create advanced, lightweight, and eco-friendly NVH materials tailored for electric and hybrid vehicles. 
Through strategic partnerships with OEMs, regional expansions, and new product launches, they are enhancing vehicle comfort, reducing environmental impact, and meeting stricter noise regulations. Their efforts are not only shaping the future of automotive NVH technologies but are also playing a crucial role in the electric vehicle transition, positioning these companies at the forefront of an evolving market with a growing focus on sustainability, noise reduction, and energy efficiency.

Key Benefits

• The report provides quantitative analysis and estimations of the industry from 2025 to 2030, which assists in identifying the prevailing automotive NVH materials market opportunities.

• The study comprises a deep-dive analysis of the current and future automotive NVH materials market trends to depict prevalent investment pockets in the sector.

• Information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report.

• Competitive analysis of the key players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the automotive NVH materials market study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

Automotive NVH Materials Market Key Segments

By Material Type

• Foams

  • Polyurethane foam

  • Acoustic foam

• Composites

  • Fiber-reinforced composites

  • Sandwich structures

• Rubbers & Elastomers

  • EPDM

  • NBR

  • Silicone

• Sheets

  • Bitumen-based sheets

  • Damping sheets

• Adhesives & Sealants

• Coatings

• Others

By Function Type

• Noise Control

  • Sound absorption

  • Sound insulation

• Vibration Dampening

  • Shock absorption

  • Vibration isolation

• Harshness Control

• Others

By Vehicle Type

• Passenger Vehicles

  • Sedans

  • Hatchbacks

  • SUVs

• Commercial Vehicles

  • Light Commercial Vehicles 

  • Heavy Commercial Vehicles 

  • Buses

• Electric Vehicles

• Two-Wheelers

  • Motorcycles

  • Scooters

By Application

• Interior Components

  • Dashboard 

  • Seats 

  • Headliners 

  • Carpets

• Exterior Components

  • Doors 

  • Hood 

  • Trunk

• Powertrain & Engine

  • Engine mounts

  • Exhaust systems

  • Transmission & gearbox

• Others

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

Key Players

• BASF SE

• Dow Inc.

• Saint-Gobain S.A

• Continental Aktiengesellschaft

• 3M Company

• Henkel AG & Co. KGaA

• Covestro AG

• Sika AG

• Sumitomo Riko Company Limited

• The Woodbridge Group 

• Boyd Corporation

• L&L Products, Inc.

• Rogers Corporation

• Armacell International S.A.

• Autoneum Holding AG

Report Scope and Segmentation: