Indonesia Mobile Phone Accessories Market by Product (Battery, Headphone/Earphone, Portable Speaker, Charger, Memory Card, Power Bank, Battery Case, Protective Case, Smart Speaker, Screen Protector, Mount & Stand, Cables, Selfie Stick, Pop-Socket, Car/Bike Holder and Styluses), by Usage (Android, and iPhone), by Price (Low, Medium, High), by Distribution Channel (Offline, Online), by Sales Category (Branded, Third Parties, and Others) - Opportunity Analysis and Industry Forecast, 2024–2030
Industry: Retail and Consumer | Publish Date: 22-Sep-2025 | No of Pages: 194 | No. of Tables: 158 | No. of Figures: 103 | Format: PDF | Report Code : RC1888
Market Definition
Indonesia Mobile Phone Accessories Market size was valued at USD 2.18 billion in 2023, and is predicted to reach USD 3.71 billion by 2030, at a CAGR of 7.2 % from 2024 to 2030. Also, the Indonesia mobile phone accessories market size was 93.0 million units in 2023, and is predicted to reach 184.6 million units by 2030, with a CAGR of 9.6 % from 2024 to 2030. Mobile phone accessories comprise additional items or devices crafted to improve the functionality, protection, or aesthetic appeal of mobile devices. These accessories serve as optional upgrades that users can acquire to personalize, safeguard, or enhance the capabilities of their mobile gadgets.
They encompass a broad array of products, including cases, screen protectors, chargers, power banks, headphones, earphones, Bluetooth speakers, stylus pens, car mounts, selfie sticks, and various adapters and cables. Meeting a diverse range of needs and preferences, mobile phone accessories provide users with the flexibility to tailor their mobile experience according to their lifestyle and specific requirements, ranging from practical utility to fashion and personalization.
Surging Smartphone Penetration and Regular Upgrade Cycles Sustain Market Demand
The primary driver of the Indonesian mobile phone accessories market is the country's massive and still-growing smartphone user base. As one of the largest smartphone markets globally, the sheer volume of active devices creates a foundational and consistent demand for a wide array of accessories. This demand is not static; it is continuously renewed by frequent device upgrade cycles. Indonesian consumers, influenced by rapid innovation and aggressive marketing from smartphone brands, regularly replace their handsets, which in turn fuels a parallel demand for new, compatible accessories such as protective cases, screen guards, and chargers. This perpetual cycle of adoption and replacement ensures that the market remains a high-volume, resilient, and consistently active sector within the broader consumer electronics industry.
Technological Advancements in both Smartphones and Accessories Fuel Innovation and Premiumization
Technological innovation acts as a powerful catalyst for growth, creating a dynamic interplay where advancements in smartphones necessitate a corresponding evolution in accessories. The widespread adoption of features like wireless charging, high-speed data transfer ports, and enhanced camera systems directly stimulates demand for complementary products like multi-device wireless chargers, durable fast-charging cables, and specialized lens attachments. Furthermore, the increasing integration of smart technologies is driving a trend toward premiumization. As consumers invest in more sophisticated and expensive smartphones, they are increasingly willing to purchase higher-value accessories—such as high-fidelity wireless earbuds, smartwatches, and ergonomic gaming controllers—that enhance the functionality, entertainment value, and overall user experience of their primary device.
Intense Competition and the Prevalence of Counterfeit Products Challenge Market Stability and Profitability
The Indonesian accessories market is characterized by intense and often fragmented competition. A vast number of local and international brands compete for market share, particularly in the highly price-sensitive low-to-mid-range segments. This fierce rivalry leads to aggressive price wars, which can significantly compress profit margins and make it difficult for companies to build sustainable businesses. Compounding this challenge is the widespread availability of low-quality, unbranded, and counterfeit products. These illegitimate goods not only pose safety risks to consumers but also erode brand value and consumer trust in the market. Legitimate players must invest heavily in marketing, quality assurance, and brand protection to differentiate themselves and combat the negative impact of this unregulated segment.
Growing Demand for Sustainable and Eco-Friendly Products Creates New Avenues for Market Differentiation
A significant opportunity is emerging from the growing environmental consciousness among Indonesian consumers, particularly within the influential urban and youth demographics. This trend is creating a new and promising market for sustainable mobile accessories. Products made from recycled plastics, plant-based composites, or other biodegradable materials are gaining traction, as are those featuring minimalist, eco-friendly packaging. By developing and promoting "green" product lines, manufacturers can effectively differentiate their brands in a crowded marketplace. This strategy not only appeals to the values of an increasingly eco-conscious consumer base but also builds a strong brand reputation for social and environmental responsibility, positioning companies for long-term growth and market leadership.
Competitive Landscape
The Indonesia mobile phone accessories market comprises various market players, such as Anker Innovations Co., Ltd., UGREEN Group Ltd., Baseus Technology Co., Ltd., AUKEY International Ltd., Belkin International, Inc., Edifier International Limited, HOCO Technology Development Co., Ltd., JETE (PT Jete Indonesia), Spigen Inc., ORICO Technologies Co., Ltd., Joyroom (Shenzhen Joyroom Tech Co., Ltd.), Vivan (PT Vivan Indonesia), Mcdodo (Shenzhen Mcdodo Electronic Co., Ltd.), Nillkin Technology Co., Ltd., Samsung Electronics Co., Ltd. and others.
Indonesia Mobile Phone Accessories Market Key Segments
By Product
-
Battery
-
Headphone/Earphone
-
Portable Speaker
-
Charger
-
Memory Card
-
Power Bank
-
Battery Case
-
Protective Case
-
Screen Protector
-
Mount & Stand
-
Cables
-
Selfie Stick
-
Pop-Socket
-
Car/Bike Holder
-
Styluses
By Usage
-
Android
-
iphone
By Price
-
Low
-
Medium
-
High
By Distribution Channel
-
Offline
-
Specialty Mobile Stores
-
General Retail / Hypermarkets
-
-
Online
-
E-commerce Marketplaces
-
Brand-owned Online Stores
-
By Sales Category
-
Branded
-
Third Parties
-
White Labels/NSame Brands
Key Players
-
Anker Innovations Co., Ltd.
-
UGREEN Group Ltd.
-
Baseus Technology Co., Ltd.
-
AUKEY International Ltd.
-
Belkin International, Inc.
-
Edifier International Limited
-
HOCO Technology Development Co., Ltd.
-
JETE (PT Jete Indonesia)
-
Spigen Inc.
-
ORICO Technologies Co., Ltd.
-
Joyroom (Shenzhen Joyroom Tech Co., Ltd.)
-
Vivan (PT Vivan Indonesia)
-
Mcdodo (Shenzhen Mcdodo Electronic Co., Ltd.)
-
Nillkin Technology Co., Ltd.
-
Samsung Electronics Co., Ltd.
REPORT SCOPE AND SEGMENTATION:
|
Parameters |
Details |
|
Market Size in 2023 |
USD 2.18 Billion |
|
Revenue Forecast in 2030 |
USD 3.71 Billion |
|
Growth Rate |
CAGR of 7.2 % from 2024 to 2030 |
|
Market Volumes in 2023 (Million units) |
93.0 |
|
Volumes Forecast in 2030 (Million units) |
184.6 |
|
Growth Rate |
9.6% |
|
Analysis Period |
2023–2030 |
|
Base Year Considered |
2023 |
|
Forecast Period |
2024–2030 |
|
Market Size Estimation |
Billion (USD) |
|
Growth Factors |
|
|
Companies Profiled |
15 |
|
Market Share |
Available for 10 companies |
|
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
|
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
About the Author
Jayanta Das is an industry analyst and writer with a keen focus on emerging technologies and sustainable business practices. With a background in engineering and market research, he brings analytical depth to topics like renewable energy, green manufacturing, and industrial transformation. Jayanta is passionate about translating complex data into actionable insights for businesses navigating the shift toward eco-conscious operations.
About the Reviewer
Supradip Baul is an accomplished business consultant and strategist with over a decade of rich experience in market intelligence, strategy, technology and business transformation. His work has included rigorous qualitative and quantitative analysis across multiple industries, helping clients shape investment decisions and long-term roadmaps. Earlier in his career, he was associated with Gartner, where he contributed to industry-leading reports and market share analyses. He has worked with leading global companies and holds an MBA with a dual specialization in Marketing and Finance.
At Next Move Strategy Consulting, we understand that insightful market research is the cornerstone of successful business decisions. That's why we employ a robust and multifaceted approach, combining various methodologies to deliver the most accurate and actionable data for our clients.
Research Landscape
We navigate the world of research with two primary approaches:
Qualitative Approach
Our qualitative research methodologies involve immersive techniques such as in-depth interviews, focus groups, and observational studies. By engaging directly with individuals and stakeholders, we uncover valuable insights that quantitative data alone may overlook.
Quantitative Research
In tandem with qualitative methodologies, NMSC leverages the power of Quantitative Research to provide a robust foundation of numerical insights. Through systematic data collection and analysis, we quantify patterns, preferences, and market trends, offering a comprehensive view of the business landscape.
Our quantitative research approach employs diverse tools, including surveys, experiments, and statistical modelling. These methodologies enable us to gather data from a large and representative sample, ensuring the statistical significance of our findings. By employing structured questionnaires and standardized data collection methods, we guarantee the reliability and validity of the information we present to our clients.
Quantitative research is particularly effective in measuring the prevalence of trends, assessing market size, and gauging the impact of various factors on consumer behavior. The numerical precision attained through this approach equips our clients with actionable insights, facilitating data-driven decision-making and strategy formulation.
Our Specialized Toolbox for Industry-Specific Market Research
We deploy a specialized arsenal of techniques tailored to meet your unique requirements. Here's a glimpse into our comprehensive toolbox:
Information Procurement
The stage entails acquiring market data or relevant information through various sources and methodologies.
Market Research Approach
We utilize both top-down and bottom-up approaches in market research analysis to achieve a comprehensive understanding of the market dynamics, leveraging the broad perspective of industry trends and macroeconomic factors alongside detailed insights from specific segments and individual companies.
Porters Five Forces Analysis
We conduct Porter's Five Forces analysis to evaluate the competitive landscape of an industry, providing us with insights into factors that affect profitability and strategic positioning.
SWOT Analysis
We conduct SWOT analysis to understand market trends, identify potential threats, capitalize on opportunities, and assess our strengths and weaknesses.
Forecasting
We utilize a forecasting model to predict future consumption by considering parameters like population, economics, regulations, market competition, drivers, constraints, technology, and pricing. We also employ statistical techniques such as multilinear regression, exponential smoothing, moving average, ARIMA, and Monte Carlo simulations for accurate predictions. In econometric forecasting, we analyzed short-term and long-term event impacts, attributing values based on regulatory frameworks, economic factors, and market events.
Speak to Our Analyst
