Vietnam Graphic Design Market by Type (Product Packaging Design Industry, Web and App UI Design Industry, Corporate Identity Design Industry, Advertising & Communication Design Industry, Building and Construction Design Industry, and Others) - Vietnam Opportunity Analysis and Industry Forecast, 2022–2030

Vietnam Graphic Design Market

Industry:  Construction & Manufacturing | Publish Date: Jul 2022 | No of Pages:  121 | No. Tables:  63 | No. Figures:  33

Market Definition:

The Vietnam Graphic Design Market was valued at USD 1.19 billion in 2021 and is predicted to reach USD 1.84 billion by 2030 with a CAGR of 5.0% from 2022-2030.

Graphic design can be defined as an art or profession that uses technology such as graphic tablets, computers, and creative software to create illustration and communicate ideas. It includes usage of graphics and text to express or convey an idea or a concept. Graphic design is an essential tool for advertising, branding, web development, printing, and digital marketing as it used to design logos, posters, brochures, newsletters, signs, and other visual communication materials.

Market Dynamics and Trends:

Increasing demand for advertisements as many industries depend on promotion for sales and marketing is driving the graphics design market in Vietnam. Advertising is used to increase consumers’ knowledge about products, and helps in massive sales of existing products.

Also, rising adaption of graphic design to create region-specific websites to eliminate language barrier and cultural differences by multi-national companies in Vietnam further boosts the market growth in the region. Localized versions of company websites can target Vietnamese customers and strengthen their brand presence across various parts of the country.

Moreover, increasing migration of manufacturing industries to Southeast Asian countries including Vietnam due to trade war between the U.S. and China is driving the graphic design market in Vietnam. These new entrants are using graphic design to create visually attractive promotions to attract new customers in the region. 

However, shortage of skilled personal and the fragmented nature of the graphic design industry in Vietnam are the factors restraining the market growth in the country. On the contrary, rising demand of attractive packaging goods in various industries such as food & beverage and cosmetics is expected to create ample opportunities for the Vietnam graphics design market in the coming years.

 

Market Segmentations and Scope of the Study:

The Vietnam graphic design market is segmented based on type. On the basis of type, the market is divided into product packaging design industry, web and app UI design industry, corporate identity design industry, advertising & communication design industry, building and construction design industry, and others. The product packaging design industry segment is sub-segmented into food & beverage industry, cosmetics industry, liquor & tobacco industry and others. The web & app UI design industry segment is further classified into user experience (UX) design industry, user interface (UI) design industry, and visual & graphic design industry. The corporate identity design industry segment is further divided into logo design industry, identity design industry, and brand design industry. The advertising & communication design industry segment is further segmented into print advertisement design industry, electronic advertisement design industry, outdoor advertisement design industry, and other advertisement design industries. The building and construction design industry segment is further categorized into home decoration or interior design industry and architecture or exterior design industry.

Competitive Landscape:

Various market players operating in the Vietnam graphic design market include What’zhat Agency, Cat Tuong Packaging Industrial Co., Ltd., DuyTan Plastics Corp., 3FORCOM, CO-WELL Asia Co., Ltd., Artio Media, Panpic Technology Co., Ltd., Goldidea Branding Creative & Design, THE 7 STUDIO, and GEMA.

These market players are adopting partnership strategies and planning expansion of business across various regions to maintain their dominance in the Vietnam graphic design market. For instance, in July 2021, DuyTan Plastics Corp partnered with SCG Packaging to expand its product portfolio and improve production capabilities. Under this partnership, SCG Packaging will acquire 70% stake of DuyTan Plastics Corp.

Moreover, in September 2020, CO-WELL Asia Co. Ltd. became a global partner of International Software Testing Qualifications Board (ISTQB). This partnership program will help CO-WELL Asia to get international recognition and provide ISTQB certification for their competency in software testing.

KEY BENEFITS:

  • The Vietnam graphic design market report provides the quantitative analysis of the current market and estimations from 2022 to 2030. This analysis assists in identifying the prevailing market opportunities to capitalize on.

  • The study comprises of a detailed analysis of the Vietnam graphic design market trends including the current and future trends for depicting the prevalent investment pockets in the market.

  • The information related to key drivers, restraints, and opportunities and their impact on the Vietnam graphic design market is provided in the report.

  • The competitive analysis of the market players along with their market share in the Vietnam graphic design market is mentioned.

  • The SWOT analysis and Porter’s Five Forces model are elaborated in the study. The value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

KEY MARKET SEGMENTS:

By Type

  • Product Packaging Design Industry

    • Food & Beverage Industry

    • Cosmetics Industry

    • Liquor & Tobacco Industry

    • Others

  • Web & App UI Design Industry

    • User Experience (UX) Design industry

    • User Interface (UI) Design Industry

    • Visual & Graphic Design Industry

  • Corporate Identity Design Industry

    • Logo Design Industry

    • Identity Design Industry

    • Brand Design Industry

  • Advertising & Communication Design Industry

    • Print Advertisement Design Industry

    • Electronic Advertisement Design Industry

    • Outdoor Advertisement Design Industry

    • Other Advertisement Design Industries

  • Building and Construction Design Industry

    • Home Decoration or Interior Design Industry

    • Architecture or Exterior Design Industry

  • Others

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Analysis Period

2021–2030

Base Year Considered

2021

Forecast Period

2022–2030

Market Size Estimation

Billion (USD)

Market Segmentation

By Type (Product Packaging Design Industry, Web and App UI Design Industry, Corporate Identity Design Industry, Advertising & Communication Design Industry, Building and Construction Design Industry, and Others)

Companies Profiled

What’zhat Agency, Cat Tuong Packaging Industrial Co., Ltd., DuyTan Plastics Corp, 3FORCOM, CO-WELL Asia Co., Ltd., Artio Media, Panpic Technology Co., Ltd., Goldidea Branding Creative & Design, THE 7 STUDIO, and GEMA.

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1.... INTRODUCTION

1.1.           Report Description

1.2.           Research Methodology

1.2.1             Secondary Research

1.2.2             Data Analysis Framework

1.2.3             Market size estimation

1.2.4             Forecasting

1.2.5             Primary Research and Data Validation

2.... VIETNAM GRAPHIC DESIGN INDUSTRY – Executive Summary

2.1.           Market Snapshot, 2019 - 2030, Million USD

3.... Porter’s Five Force Model Analysis

3.1.           Bargaining Power of Suppliers

3.2.           Bargaining Power of Buyers

3.3.           DEGREE OF COMPETITION

3.4.           Threat of Substitute

3.5.           Threat of New Entrants

4.... Market Dynamics

4.1.           Growth Drivers

4.1.1             Exports of furniture drives the market growth

4.1.2             Growing IT industry

4.1.3             Increasing demand for aesthetically designed houses and commercial buildings

4.1.4             Ease of doing business in Vietnam

4.2.           Challenges

4.2.1             Cost sensitivity of the industry

4.2.2             Lack of comprehensive training

4.3.           Opportunities

4.3.1             Digital transportation to boost corporate identity design industry

5.... Vietnam Graphic design Market, By Type

5.1.           Overview

5.1.1             Vietnam’s economic overview

5.1.2             Vietnam graphic design industry overview

5.1.3             PRODUCT PACKAGING DESIGN INDUSTRY SIZE AND FORECAST, BY TYPE

5.1.3.1        Market Dynamics and Porter’s 5 forces Analysis

5.1.3.2        Food & Beverage Market

5.1.3.3        Cosmetics Market

5.1.3.4        Liquor & Tobacco Market

5.1.3.5        Other Products Market

5.1.4             WEB AND APP UI DESIGN INDUSTRY SIZE AND FORECAST, BY TYPE

5.1.4.1        Market Dynamics and Porter’s 5 forces Analysis

5.1.4.2        User Experience (UX) Design Industry

5.1.4.3        Interaction Design (ID) Market

5.1.4.4        Visual & Graphic Design Industry

5.1.5             CORPORATE IDENTITY DESIGN INDUSTRY SIZE AND FORECAST, BY TYPE

5.1.5.1        Market Dynamics and Porter’s 5 forces Analysis

5.1.5.2        Logo Design Industry

5.1.5.3        Identity Design Industry

5.1.5.4        Brand Design Industry

5.1.6             ADVERTISING & COMMUNICATION DESIGN INDUSTRY SIZE AND FORECAST, BY TYPE

5.1.6.1        Market Dynamics and Porter’s 5 forces Analysis

5.1.6.2        Print Advertisement Design Industry

5.1.6.3        Electronic Advertisement Design Industry

5.1.6.4        Outdoor Advertisement Design Industry

5.1.6.5        Other Advertisments Market

5.1.7             BUILDING AND CONSTRUCTION DESIGN INDUSTRY SIZE AND FORECAST, BY TYPE

5.1.7.1        Market Dynamics and Porter’s 5 forces Analysis

5.1.7.2        Home Decoration/Interior Design Industry

5.1.7.3        Architecture/Exterior Design Industry

5.1.8             OTHER MARKET SIZE AND FORECAST, BY TYPE

6.... COMPANY PROFILES

6.1.           What’zhat

6.1.1             Company overview

6.1.2             Company snapshot

6.1.3             Operating business segments

6.1.4             Primary Market Competitors

6.2.           CAT TUONG PACKAGING INDUSTRIAL CO., LTD

6.2.1             Company overview

6.2.2             Company snapshot

6.2.3             Operating business segments

6.2.4             Primary Market Competitors

6.3.           DuyTan Plastics Corp

6.3.1             Company overview

6.3.2             Company snapshot

6.3.3             Operating business segments

6.3.4             Primary Market Competitors

6.4.        FORCOM

6.4.1             Company overview

6.4.2             Company snapshot

6.4.3             Operating business segments

6.4.4             Primary Market Competitors

6.5.           CO-WELL Asia Co., Ltd.

6.5.1             Company overview

6.5.2             Company snapshot

6.5.3             Operating business segments

6.5.4             Key strategic moves & developments

6.5.5             Primary Market Competitors

6.6.           Artio Media

6.6.1             Company overview

6.6.2             Company snapshot

6.6.3             Operating business segments

6.6.4             Key strategic moves & developments

6.6.5             Primary Market Competitors

6.7.           PANPIC TECHNOLOGY CO., LTD.

6.7.1             Company overview

6.7.2             Company snapshot

6.7.3             Operating business segments

6.7.4             Primary Market Competitors

6.8.           Goldidea Branding Creative & Design

6.8.1             Company overview

6.8.2             Company snapshot

6.8.3             Operating business segments

6.8.4             Primary Market Competitors

6.9.           THE 7 STUDIO

6.9.1             Company overview

6.9.2             Company snapshot

6.9.3             Operating business segments

6.9.4             Primary Market Competitors

6.10.         GEMA Architecture & Interior Design

6.10.1           Company overview

6.10.2           Company snapshot

6.10.3           Operating business segments

6.10.4           Primary Market Competitors

7.... TOP 10 COMPANIES IN EACH SEGMENT

LIST OF TABLES

TABLE 1.       VIETNAM GRAPHIC DESIGN INDUSTRY Value, By Type, 2017-2024, Million USD

TABLE 2.       VIETNAM GRAPHIC DESIGN INDUSTRY Value, By Type, 2025-2030, Million USD

TABLE 3.       PRODUCT PACKAGING DESIGN INDUSTRY Value, By Type, 2017-2024, Million USD

TABLE 4.       PRODUCT PACKAGING DESIGN INDUSTRY Value, By Type, 2025-2030, Million USD

TABLE 5.       WEB AND APP UI DESIGN INDUSTRY Value, By Type, 2017-2024, Million USD

TABLE 6.       WEB AND APP UI DESIGN INDUSTRY Value, By Type, 2025-2030, Million USD

TABLE 7.       corporate identity DESIGN INDUSTRY Value, By Type, 2017-2024, Million USD

TABLE 8.       corporate identity DESIGN industry Value, By Type, 2025-2030, Million USD

TABLE 9.       advertising & communication DESIGN INDUSTRY Value, By Type, 2017-2024, Million USD

TABLE 10.    advertising & communication DESIGN industry Value, By Type, 2025-2030, Million USD

TABLE 11.    BUILDING AND CONSTRUCTION DESIGN INDUSTRY Value, By Type, 2017-2024, Million USD

TABLE 12.    BUILDING AND CONSTRUCTION DESIGN INDUSTRY Value, By Type, 2025-2030, Million USD

TABLE 13.    OTHER MARKET Value, By Type, 2017-2024, Million USD

TABLE 14.    OTHER Market Value, By Type, 2025-2030, Million USD

TABLE 15.    WHAT’zHAT: COMPANY SNAPSHOT

TABLE 16.    WHAT’zHAT: operating segments

TABLE 17.    WHAT’zHAT: Primary Market Competitors

TABLE 18.    CAT TUONG PACKAGING INDUSTRIAL CO., LTD: COMPANY SNAPSHOT

TABLE 19.    CAT TUONG PACKAGING INDUSTRIAL CO., LTD: operating segments

TABLE 20.    CAT TUONG PACKAGING INDUSTRIAL CO., LTD: Primary Market Competitors

TABLE 21.    DuyTan Plastics Corp: COMPANY SNAPSHOT

TABLE 22.    DuyTan Plastics Corp: operating segments

TABLE 23.    DuyTan Plastics Corp: Primary Market Competitors

TABLE 24.FORCOM: COMPANY SNAPSHOT

TABLE 25.FORCOM: operating segments

TABLE 26.FORCOM : Primary Market Competitors

TABLE 27.    CO-WELL ASIA: COMPANY SNAPSHOT

TABLE 28.    CO-WELL ASIA: operating segments

TABLE 29.    CO-WELL ASIA : Primary Market Competitors

TABLE 30.    Artio Media: COMPANY SNAPSHOT

TABLE 31.    Artio Media: operating segments

TABLE 32.    Artio Media: Primary Market Competitors

TABLE 33.    PANPIC TECHNOLOGY CO., LTD.: COMPANY SNAPSHOT

TABLE 34.    PANPIC TECHNOLOGY CO., LTD.: operating segments

TABLE 35.    PANPIC TECHNOLOGY CO., LTD.: Primary Market Competitors

TABLE 36.    Goldidea Branding Creative & Design: COMPANY SNAPSHOT

TABLE 37.    Goldidea Branding Creative & Design: operating segments

TABLE 38.    Goldidea Branding Creative & Design: Primary Market Competitors

TABLE 39.    THE 7 STUDIO: COMPANY SNAPSHOT

TABLE 40.    THE 7 STUDIO: operating segments

TABLE 41.    THE 7 STUDIO: Primary Market Competitors

TABLE 42.    GEMA Architecture & Interior Design: COMPANY SNAPSHOT

TABLE 43.    GEMA Architecture & Interior Design: operating segments

TABLE 44.    GEMA Architecture & Interior Design: Primary Market Competitors

TABLE 45.    TOP 10 COMPANIES IN EACH SEGMENT

 

 

LIST OF FIGURES

FIGURE 1.     Bargaining Power of Suppliers

FIGURE 2.     Bargaining Power of Buyers

FIGURE 3.     Degree of Competition

FIGURE 4.     Threat of Substitute

FIGURE 5.     Threat of New Entrants

FIGURE 6.     VIETNAM GARPHIC DESIGN INDUSTRY VALUE, By Type, 2017-2030, Million USD

FIGURE 7.     PRODUCT PACKAGING DESIGN INDUSTRY Value, By Type, 2017-2030, Million USD

FIGURE 8.     WEB AND APP UI DESIGN INDUSTRY Value, By Type, 2017-2030, Million USD

FIGURE 9.     corporate identity DESIGN INDUSTRY Value, By Type, 2017-2030, Million USD

FIGURE 10.  advertising & communication DESIGN INDUSTRY Value, By Type, 2017-2030, Million USD

FIGURE 11.  BUILDING AND CONSTRUCTION DESIGN INDUSTRY Value, By Type, 2017-2030, Million USD

FIGURE 12.  OTHER MARKET Value, By Type, 2017-2030, Million USD

KEY PLAYERS

  • What’zhat Agency
  • Cat Tuong Packaging Industrial Co., Ltd.
  • DuyTan Plastics Corp.
  • 3FORCOM
  • CO-WELL Asia Co. Ltd.
  • Artio Media
  • Panpic Technology Co. Ltd.
  • Goldidea Branding Creative & Design
  • THE 7 STUDIO
  • GEMA

Frequently Asked Questions
What will be the worth of Vietnam Graphic Design market by the end of 2030?

According to the report published by Next Move Strategy Consulting, the Vietnam Graphic Design market business is expected to hit at USD 1.84 billion by 2030.

What was the Value of the Vietnam Graphic Design Market in 2021?

Vietnam Graphic Design Market was valued at USD 1.19 billion in 2021.

Which are the top companies in the Vietnam Graphic Design market?

What’zhat Agency, Cat Tuong Packaging Industrial Co., Ltd., DuyTan Plastics Corp, 3FORCOM, CO-WELL Asia Co., Ltd., Artio Media, Panpic Technology Co., Ltd., Goldidea Branding Creative & Design, THE 7 STUDIO, and GEMA.

What are the market segmentations and scope of the study?

The Vietnam Graphic Design market share analysis is based on type, application, and geography.

How big is the Vietnam Graphic Design market?

In 2021, the market value stands at USD 1.19 billion and it is anticipated to reach USD 1.84 billion by 2030.