14-Aug-2025
The Organic Dairy Food and Drinks sector is undergoing a transformative phase in 2025, fueled by growing consumer awareness of health, sustainability, and product traceability. The development on this sector reflects a global shift towards organic, nutrient-dense, and functional products to meet the evolving preferences of health-conscious consumers.
British consumers are becoming more selective about their dairy choices, favoring products that align with both personal health and environmental ethics. Sainsbury’s and Asda stores across the UK are now stocking a range of butters from the British organic dairy brand All Things Butter.
he organic butter brand seeks to shake up the traditional, heritage-focused dairy industry by launching the first chef-led product line that features a variety of flavours, all while championing British farming.
Since its launch, All Things Butter has experienced an impressive initial sales run, selling over 100,000 blocks of butter within the first ten weeks. The brand also recently announced a partnership with the charity RABI, pledging 1% of its revenue to support the UK’s agricultural sector.
Nationwide Availability: British organic dairy brand All Things Butter is now available in Sainsbury’s and Asda stores across the UK.
Innovative Approach: The brand introduces a chef-led range of flavoured butters, aiming to modernise the traditional dairy industry while promoting British farming.
Strong Launch & Social Impact: All Things Butter sold over 100,000 blocks in its first ten weeks and has pledged 1% of its revenue to the farming charity RABI to support UK agriculture.
In a significant scientific breakthrough, the U.S. Food and Drug Administration (FDA) has approved Tamarack Biotics’ ultraviolet (UV) light milk treatment. This innovation allows for the removal of harmful pathogens in raw milk.
Tamarack’s TruActive process utilizes advanced UV light technology to eliminate harmful pathogens while maintaining the enzymes, proteins, and immune-supporting compounds typically lost during conventional heat pasteurization. The outcome is a scientifically validated, safe alternative to raw milk—marking a groundbreaking first in the dairy industry and responding to the rising consumer demand for raw and minimally processed foods.
This is not just another pasteurization method, long associated with conventional heat-based treatment. Tamarack Biotics’ innovative light-focused approach retains the natural taste and creamy texture of raw milk—qualities that an increasing number of consumers are embracing once again. Additionally, the TruActive® process is significantly more sustainable than traditional thermal methods, using considerably less energy.
FDA Approval for UV Milk Treatment: The U.S. Food and Drug Administration (FDA) has approved Tamarack Biotics’ TruActive process, which uses ultraviolet (UV) light to safely eliminate harmful pathogens in raw milk.
Nutrient and Flavor Preservation: Unlike traditional heat-based pasteurization, this advanced UV technology preserves vital enzymes, proteins, and immune-supporting compounds, while maintaining the natural taste and creaminess of raw milk.
Sustainability Advantage: The TruActive process is more environmentally friendly, consuming significantly less energy than conventional thermal methods, aligning with the growing demand for minimally processed, sustainable food options.
The Middle East is no stranger to dairy innovation, Sharjah Agriculture and Livestock Production (Ektifa)’s dairy brand, Meliha, has expanded its product range with the introduction of a laban beverage, catering to the growing demand for organic offerings in the UAE.
Ektifa, owned by the Sharjah government’s Department of Agriculture and Livestock, focuses on advancing agriculture and promoting sustainable livestock practices to enhance food security and optimize resource use. Meliha’s organic dairy products are distinguished by their high A2A2 protein content—the same protein present in human milk—making them easier for the body to digest and absorb.
The new laban (fermented milk drink) is available in three sizes—2 litres, 1 litre, and 180ml—and has been on sale at Sharjah Co-operative Society retail outlets since January 22, 2025. Broader distribution channels are expected to roll out gradually. According to Khalifa Al Tunaiji, Chairman of the Department of Agriculture and Livestock, the Mleiha Dairy Farm produces around 40,000 litres of milk daily, with a current daily production capacity of approximately 16,000 litres for fresh organic laban.
Product Expansion: Meliha, the dairy brand under Sharjah Agriculture and Livestock Production (Ektifa), has launched a new organic laban beverage in response to the rising demand for organic products in the UAE.
Nutritional and Sustainable Focus: Ektifa, owned by Sharjah’s Department of Agriculture and Livestock, emphasizes sustainable agriculture and food security. Meliha’s dairy products feature A2A2 protein, which is easier for the body to digest and absorb.
Production and Distribution: The new laban drink, available in 2L, 1L, and 180ml sizes, has been sold at Sharjah Co-operative Society outlets since January 22, 2025. Mleiha Dairy Farm produces 40,000 litres of milk daily, with a laban production capacity of 16,000 litres per day.
Suja Organic, a leading brand of Organic, Non-GMO, Cold-Pressed juices, has introduced Sunrise Greens, the latest addition to its functional beverage lineup—offering all the benefits of a green juice without the typical green juice taste.
Packed with nutrient-rich greens and delivering full health benefits, Sunrise Greens offers a refreshing alternative to traditional orange juice—blending a hint of sweetness with a hearty dose of greens to help consumers start their mornings on a healthy note.
Contains 1.5 servings of fruits and vegetables, including apple, cucumber, spinach, and lemon.
Made with nine superfood ingredients such as spirulina, green chard, and collard greens.
Helps support immunity and overall wellness with naturally sourced nutrients.
Delivers a fruity, crisp flavor—without the strong earthiness typically associated with green juices.
Designed as a refreshing and nutritious alternative to traditional breakfast beverages like orange juice.
Every ingredient in Suja Organic products is carefully chosen by nutritionists to deliver maximum health benefits and meaningful impact. From farm to bottle in as little as eight days, Sunrise Greens—and all Suja Organic juices—are crafted using locally sourced, whole organic produce, with no artificial ingredients, concentrates, or fillers. Sunrise Greens is 100% USDA Organic, Cold-Pressed to retain its nutritional integrity, Non-GMO Project Verified, and completely free from added sugars or artificial additives.
New Product Launch: Suja Organic has introduced Sunrise Greens, a cold-pressed green juice designed to offer all the health benefits of greens without the typical earthy taste, making it a refreshing alternative to traditional orange juice.
Nutrient-Dense and Flavorful: The juice contains 1.5 servings of fruits and vegetables, nine superfoods like spirulina and green chard, and is an excellent source of Vitamin C. Its fruity, crisp flavor makes it an appealing option for health-conscious consumers.
Clean, Organic Ingredients: Made from locally sourced, whole organic produce and cold-pressed within eight days from farm to bottle, Sunrise Greens is 100% USDA Organic, Non-GMO Project Verified, and free from added sugars, artificial ingredients, concentrates, and fillers.
Humm, a leader in low- and zero-sugar kombucha and gut health beverages, proudly unveils its newest innovation: Humm Probiome.
Humm Probiome is a breakthrough kombucha that delivers 10 billion CFUs of probiotics from three clinically studied strains, along with 250 mg of L-theanine for stress relief and zinc for immune support—all with only 9 grams of sugar. Certified organic and packaged in a sustainable aluminum bottle, Humm Probiome is crafted to support a vibrant, health-focused lifestyle without sacrificing flavor.
It takes kombucha’s gut-health benefits to the next level with a carefully crafted probiotic system designed to support digestive wellness, immune strength, and daily stress management. This innovative formulation includes three clinically studied probiotic strains, each selected for its targeted health benefits:
A probiotic yeast that helps maintain digestive health and supports a balanced gut environment.
Recognized for its ability to promote gut microbiome balance and enhance digestive comfort.
Clinically shown to aid digestion and strengthen immune function.
It enhances the gut-health benefits of kombucha with its advanced gut health system, featuring three clinically researched probiotic strains specifically designed to support digestive health, immune function, and daily stress management. Containing only 9 grams of sugar, Humm Probiome meets the rising consumer demand for low-sugar functional beverages—delivering the bold, refreshing flavor that Humm Kombucha is known for. It is available in five delicious varieties:
Honeycrisp Apple
Pineapple Turmeric + Black Pepper
Mango Lemon
Ginger Lime
Lavender Rose
Innovative Functional Beverage: Humm has launched Humm Probiome, a certified organic, low-sugar kombucha that combines 10 billion CFUs of probiotics, 250 mg of L-theanine for stress support, and zinc for immune health—all packed in a sustainable aluminum bottle.
Clinically Backed Gut Health System: The formula features three clinically studied probiotic strains—Saccharomyces boulardii, Weizmannia coagulans (MTCC 5856), and Bacillus subtilis (DE111®)—designed to support digestive balance, immune function, and stress relief.
Flavorful and Low in Sugar: With just 9 grams of sugar, Humm Probiome caters to the demand for low-sugar functional drinks and comes in five refreshing flavors: Honeycrisp Apple, Pineapple Turmeric + Black Pepper, Mango Lemon, Ginger Lime, and Lavender Rose.
Brand/Product |
Key Focus |
Highlights |
All Things Butter |
Chef-led flavored organic butter |
1. Now available in Sainsbury’s and Asda across the UK |
Tamarack Biotics (TruActive®) |
UV-treated raw milk alternative |
1. FDA-approved UV process to eliminate pathogens in raw milk |
Meliha (Ektifa) |
Organic laban in UAE with A2A2 protein |
1. New laban launched in 3 sizes, meeting organic demand in UAE |
Suja Organic – Sunrise Greens |
Dairy-free green juice alternative |
1. Combines 1.5 servings of fruits/veggies and 9 superfoods |
Humm – Probiome Kombucha |
Functional kombucha with targeted probiotic strains |
1. Includes 10B CFUs, L-theanine for stress, and zinc for immunity |
For Product Developers:
As organic dairy food and drinks continue to intersect with functional health, regional preferences, and clean-label innovation, the global marketplace is ripe with opportunity. Consumers are no longer choosing between taste and nutrition—they expect both, along with ethical sourcing and sustainable production. Whether it is UV-treated milk that preserves natural compounds, A2A2 protein-rich laban designed for easy digestion, or probiotic-infused kombucha in planet-friendly packaging, the industry is embracing a future defined by transparency, functionality, and flavor. For brands and buyers alike, staying ahead means recognizing these shifts and responding with products that meet the evolving definition of wellness.
Karabi Sonowal is an experienced SEO Executive and Content Writer in digital marketing. She excels in SEO, content creation, and data-driven strategies that boost online visibility and engagement. Known for simplifying complex concepts, Karabi creates impactful content aligned with industry trends. She can be reached at [email protected]
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