Gatorade Expands Electrolyte Drinks with Relax Variant

Industry Insights from Next Move Strategy Consulting

In 2024, Gatorade introduced a new beverage line called Gatorade Hydration Booster, featuring an advanced blend of electrolytes. These new formulations go beyond the traditional sports drink by delivering 100 percent of the recommended daily intake of vitamins A, B3, B5, B6, and C, alongside core hydrating ingredients.

Gatorade Introduces Hydration Booster Relax with Added Supplements for Calm and Recovery

Building on the success of Gatorade Hydration Booster, the PepsiCo-owned brand is launching a new variation of the beverage—this time enhanced with two added supplements. Designed for those seeking both hydration and relaxation, the new Hydration Booster Relax comes in convenient powder packets that combine electrolytes, essential vitamins, and calming ingredients.

Relax Formula Enhanced with Vitamins and Calming Nutrients

Gatorade’s new Hydration Booster Relax packets include the same core vitamins—A, B3, B5, B6, and C—found in the original formula, now enhanced with L-theanine and magnesium to support relaxation and help consumers unwind.

Key Benefits of L-Theanine and Magnesium in Gatorade Hydration Booster Relax

• L-Theanine:

  • A naturally occurring amino acid found in green tea and certain mushrooms

  • Known for its calming properties

  • Helps reduce anxiety

  • Supports improved sleep quality

• Magnesium:

  • A vital mineral present in leafy greens, whole grains, nuts, and seeds

  • Plays a role in calming the nervous system

  • May help lower anxiety levels

  • Promotes better sleep and muscle relaxation

New Flavor and Branded Accessories Expand Gatorade’s Hydration Line

Gatorade’s Relax Hydration Booster will be available in a refreshing Raspberry Lemon flavor, offered in convenient powder packets. Each box includes six single-serve packets and will be sold through Amazon.

Alongside the new beverage release, Gatorade is also launching two stainless steel hydration accessories: a 32-ounce Overtime Bottle and a 36-ounce Crossover Stainless Steel Tumbler, designed to complement the new product line.

Conclusion:

With the launch of Hydration Booster Relax, Gatorade continues to lead the electrolyte drinks category by blending functional hydration with wellness-focused innovation. By adding calming ingredients like L-theanine and magnesium, the brand addresses a growing consumer demand for multi-benefit beverages. This expansion not only reinforces Gatorade’s legacy in performance hydration but also marks a strategic move into the evolving space of recovery and relaxation support.

Source: https://www.allrecipes.com/

Prepared by: Next Move Strategy Consulting