Herbalife Fuels Women's Basketball at 2025 Combine

Industry Insights from Next Move Strategy Consulting

As women’s college basketball continues to rise in prominence, Herbalife’s role as the Official Nutrition and Hydration Partner of the Lilly 2025 Women’s College All-Star Combine marks a significant milestone for female athletes. Set for April 4, 2025, in Tampa, Florida, this inaugural event offers players a platform to showcase their talents to scouts and recruiters, opening doors to professional opportunities. Herbalife, a global leader in health and wellness, brings over 20 years of expertise in performance nutrition to empower these athletes with science-backed resources tailored to their unique needs.

Elevating Performance Through Personalized Nutrition

For decades, Herbalife has supported professional athletes worldwide, and the 2025 Combine extends this expertise to the next generation of women’s basketball stars. By addressing the specific nutritional and hydration needs of female athletes—such as metabolism, muscle mass, and hormonal fluctuations—Herbalife ensures participants are primed for peak performance.

According to the report by Next Move Strategy Consulting, the global Personalized Nutrition Market size is predicted to reach USD 35.42 billion by 2030 with a CAGR of 15.7% from 2025-2030.

“We are proud to bring over 20 years of experience of fueling athletes to college basketball players,” said Krissy Lines, director of sports nutrition, performance and education at Herbalife. “This is a pivotal moment for these women, not just as athletes, but as leaders in sport, and we’re honored to provide the resources and expertise to help them take the court with confidence, strength, and readiness to shine.”

Key Offerings at the Combine:

• Expert-Led Nutrition Education: Tailored sessions addressing the unique physiological needs of female athletes to optimize performance.

• Herbalife24 Product Line: Access to NSF Certified for Sport® products designed to enhance hydration, endurance, and recovery by replenishing essential nutrients.

• Personalized Strategies: Customized nutrition and hydration plans to support each athlete’s performance goals.

A Platform for Empowerment

The Lilly 2025 Women’s College All-Star Combine is more than a showcase of athletic talent—it’s a transformative opportunity for female athletes to gain visibility and advance their careers. Herbalife’s involvement ensures participants are equipped with world-class nutritional support, enabling them to perform at their best during this high-stakes event.

“Having worked closely with Herbalife on several initiatives supporting athletes of all levels, I’ve seen first-hand how their expertise in nutrition education can make a significant difference in an athlete’s performance,” said Joe Abunassar, president of Herbalife IMPACT Basketball Center in Las Vegas and on-court instructor at the Combine. “This is a great step for women in basketball, and I’m excited to see what these athletes can achieve.”

A Commitment to Women in Sport

Herbalife’s partnership with the 2025 Combine underscores its commitment to advancing women’s sports through science-backed nutrition and hydration. By providing both participants and spectators access to its Herbalife24 product line, the company is fostering a culture of health and performance that extends beyond the court.

As women’s basketball continues to grow, Herbalife’s role at the Lilly 2025 Women’s College All-Star Combine signals a new era of support for female athletes—one where personalized nutrition and hydration are key to unlocking their full potential.

Source: https://finance.yahoo.com/news/herbalife-fuel-womens-college-basketball-161500202.html 

Prepared by: Next Move Strategy Consulting