India Voice Assistant Market: Navigating Growth and Innovation

Overview

Voice assistants have become a new member of many Indian households. You can interact with them through smart speakers, smartphones and other connected devices. A voice assistant uses artificial intelligence (AI) to recognize and respond to voice commands. You can get information, listen to music, control smart home appliances, set alarms and much more using simple voice commands.

The key advantage of voice assistants is their speech interface. It can set you free from using a display screen or even the prerequisite of being able to read and write to use new-age computing devices.

The India Voice Assistant Market is entering a high-growth phase, driven by rapid smartphone adoption, AI advancements, and local language support. The market is projected to expand at a 35.7% CAGR through 2030, reaching nearly USD 1 Billion by then.

Latest Developments 

• Multilingual AI Advancements: 

In March 2024, IIT Madras, AI4Bharat, and Sarvam AI launched IndicVoices, a 12000-hour speech dataset covering 22 Indian languages to enhance multilingual voice AI capabilities. This supports platforms like Google Assistant and JioSaavn in catering to India’s linguistic diversity

• Innovative Launches: 

In January 2025, Kogo Tech Labs Pvt. Ltd. and C.E. Info Systems Ltd. (MapmyIndia) introduced India’s first automotive voice assistant, offering advanced voice-activated navigation and mobility solutions for drivers.

In June 2025, AnantAI launched India’s first multilingual agentic AI voice commerce platform, targeting vernacular-speaking users to enhance accessibility in e-commerce.

• Google’s AI Mode: 

On June 24, 2025, Google introduced its AI-powered Search Live mode in India, supporting voice and image searches via a custom Gemini 2.5 model. The number of voice assistants has surpassed 8.4 billion devices, and over 50% of internet users are expected to use voice assistants by 2026.

Applications Across Industries

Voice assistants are permeating multiple sectors:

• Healthcare: Voice AI streamlines patient management and clinical decisions with multilingual support. 

Example: Nuance’s 2024 speech-to-speech LLM automates patient queries in 11 Indian languages. 

• Automotive: Voice assistants provide hands-free navigation and vehicle controls for safety. 

Example: Kogo’s 2025 automotive voice assistant supports multilingual navigation. 

• Banking, Financial Services, and Insurance (BFSI): Voice assistants enhance customer service with multilingual IVR systems and automate banking queries. 

Example: Gnani.ai’s 2024 speech-to-speech LLM powers 10M daily interactions for banks.

• Education: Voice AI supports interactive learning and language training in regional languages for students in rural and urban areas. 

Example: Sarvam AI’s IndicVoices dataset enables voice-based educational apps in 22 Indian languages.

Regional Analysis

Dominating Region – Asia Pacific: Accounted for more than 28 % of global voice assistant revenue in 2024 (USD 2.17 billion

Top Countries in Asia:

• China: Led APAC with USD 4347 million and a 31.05 % CAGR to 2030, driven by strong smart speaker and chatbot penetration.

• India: Fastest-growing APAC market, forecast to reach USD 957.61 million by 2030 (35.7 % CAGR) as hyper-localized language support and affordable smartphones expand user bases (ibid).

Why They Lead: Both countries benefit from large populations, robust smartphone ecosystems, aggressive local R&D in NLP for regional languages, and supportive government digital initiatives.

Key Players & Recent Strategies

A. Google LLC

Strategy/Deal: Google launched the Gemini Live app for iPhone users in India, introducing a live, conversational AI voice assistant with real-time interaction capabilities. This enhances Google Assistant’s multilingual support, particularly for Indian languages, to cater to India’s 870 million internet users.

Impact: Strengthens Google’s dominance in voice search, with 65% of Indian users relying on Google Assistant for queries and navigation. The focus on regional languages boosts accessibility in Tier-2/3 cities.

B. Amazon Inc.

Strategy/Deal: Amazon transformed Alexa with advanced AI features to improve conversational abilities and knowledge depth, targeting India’s growing smart home and e-commerce markets. Amazon launched Rufus, an AI-powered shopping assistant, enhancing voice commerce.

Impact: Amazon's Alexa celebrates six years in Indian homes, noting a 200% increase in connected devices in the past three years.

C. Apple Inc.

Strategy/Deal: Apple continues to enhance Siri with AI improvements, focusing on seamless integration across its ecosystem (iPhone, iPad, HomePod) and privacy-first voice interactions. In 2024, Siri’s updates emphasized Indian language support and smart home control.

Impact: Siri’s adoption grows in premium smartphone segments, with a focus on user privacy and integration with Apple’s ecosystem, capturing a significant share in urban India.

Future Prospects of India’s Voice Assistance Market

• Multilingual AI Boom: Voice assistants will dominate with support for India’s 22 languages. Example: Sarvam AI’s IndicVoices powers vernacular AI for rural users. 

• Smart Home Integration: Voice assistants will control IoT devices as smart home adoption grows. Example: Amazon’s Alexa manages lights and TVs in urban homes. 

• Voice Commerce Surge: E-commerce will leverage voice for shopping. Example: AnantAI’s 2025 multilingual voice platform targets vernacular shoppers. 

• Enterprise Adoption: BFSI and healthcare will use voice AI for automation. Example: Gnani.ai’s 2024 speech-to-speech LLM handles 10M daily interactions. 

• Automotive Voice Systems: Multilingual voice assistants will enhance driver safety. Example: Kogo’s 2025 automotive voice assistant offers hands-free navigation. 

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