India Voice Assistant Market Size, Share, & Analysis 2030

Name: India Voice Assistant Market Size, Share, & Analysis 2030
Creator: Supradip Baul
Published: Sep 2025

India Voice Assistant Market by Offering (Hardware, Software, and Service), by Technology (Speech Processing, Understanding, and Security), by Application (Consumer, and Enterprise), by End-User (Consumer, Enterprise Verticals, – Country Opportunity Analysis and Industry Forecast, 2025–2030.

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Industry Overview

The India Voice Assistant Market size was valued at USD 153.01 million in 2024, and is predicted to reach USD 957.61 million by 2030, at a CAGR of 35.7% from 2025 to 2030. The rising smartphone penetration and continuous technological innovation are driving the growing adoption of voice assistants in India by enhancing convenience and hands-free user experiences.

Nonetheless, low digital literacy in India holds back the development of the virtual assistant market by restricting the capacity of users, particularly those in rural and semi-urban regions. On the other hand, with the inclusion of hyper-personalized services in voice interactive systems create future growth opportunities for the industry.

Telecom Sector’s AI-Driven Transformation Accelerates Voice Assistant Demand

India’s telecom sector is witnessing a rapid shift toward AI and automation across customer-facing and network operations. Major operators are integrating voicebots and conversational AI assistants into their support platforms to resolve user queries, personalize recommendations, and boost customer experience—making voice interfaces a core element of telecom services. Government-led programs like the Telecommunications Act and the National Broadband Mission are accelerating broadband access and AI readiness, enabling rollout of voice-based digital services even in semi‑urban and rural pockets. Partnerships between telecom giants and AI developers are further driving the integration of voice capabilities into mobile, broadband, and home service offerings.

Expansion of Smart Home Ecosystem and Multilingual AI Drives Voice Assistant Uptake

The proliferation of smart homes in India is propelling demand for voice control systems that manage lighting, security, entertainment, and energy systems—all accessible via voice commands. Integration with diverse devices—from smart speakers to connected appliances—is creating seamless voice‑enabled home environments, especially as affordability and interoperability improve. Complementing this is the rise of multilingual conversational AI platforms—developed by both global and domestic players—that support Indian languages natively. This makes voice assistants more relevant and inclusive across urban and vernacular user bases, accelerating adoption across households nationwide.

Government Push for Indigenous Language AI and Digital Inclusion Boosts Voice Assistant Penetration

The Indian government’s focus on creating AI tools in native languages is significantly enhancing the accessibility and adoption of voice assistants across the country. Under initiatives like the IndiaAI Mission and Bhashini, efforts are underway to develop speech recognition and synthesis technologies in all 22 scheduled Indian languages. These advancements enable voice assistants to serve users in rural and semi-urban regions more effectively, bridging linguistic and digital divides. Additionally, the expansion of voice-based e-governance services is encouraging public familiarity and trust in voice interfaces, opening up large-scale applications across sectors such as agriculture, healthcare, and education.

Lack of Comprehensive Data Protection Law and Ambiguity Around Voice Data Usage Restrains Market Expansion

In India, the absence of a fully implemented and enforceable personal data protection framework creates uncertainty around the collection, storage, and usage of voice data. While the Digital Personal Data Protection Act (DPDPA) was enacted in 2023, its full operational rollout and enforcement mechanisms are still evolving, leaving voice assistant providers in a grey regulatory zone. This ambiguity discourages innovation, especially in sensitive sectors like healthcare, banking, and education where voice data may contain confidential user information. Moreover, the lack of explicit guidelines on consent, data retention, and cross-border transfers increases legal risk and limits the adoption of voice assistant technologies among privacy-conscious users and enterprises. As a result, both global and domestic companies remain cautious in expanding voice-driven services at scale, delaying market penetration in high-potential segments.

Emergence of Voice-Enabled Vernacular AI Platforms Opens Untapped Regional Market Potential

The rise of voice-enabled AI platforms capable of understanding and interacting in India’s diverse regional languages presents a transformative opportunity for the voice assistant market. With over 70% of India’s population speaking non-English languages, the demand for intuitive, multilingual voice interfaces is accelerating. Recent government-backed initiatives like Bhashini, along with private sector innovation from companies such as Sarvam AI and Ola’s Krutrim, are enabling voice assistants to comprehend and respond in multiple Indian languages and dialects with high accuracy. These systems are being deployed in sectors such as agriculture, public services, and vernacular commerce, offering first-time digital users an accessible and frictionless experience.

For instance, voice assistants that support regional commands can help farmers access weather updates or government schemes in their native language, or enable rural consumers to engage in e-commerce through conversational voice interfaces. As vernacular voice AI continues to mature, it unlocks massive growth potential across Tier 2, Tier 3 cities, and rural India—segments that remain underpenetrated in the current digital ecosystem. This linguistic inclusivity not only expands the user base but also strengthens engagement and trust, positioning voice technology as a cornerstone of India’s inclusive digital future.

Competitive Landscape

The promising players operating in the India voice assistant industry includes Amazon India Pvt. Ltd., Google India Pvt. Ltd., Samsung India Electronics Pvt. Ltd., Apple India Pvt. Ltd., Microsoft India Pvt. Ltd., IBM India Pvt. Ltd., Oracle India Pvt. Ltd., SAP Labs India Pvt. Ltd., Tata Elxsi Ltd., Infosys Ltd., Wipro Ltd., Haptik Technologies Pvt. Ltd. (Jio Platforms Ltd), Uniphore Software Systems Pvt. Ltd., Yellow Messenger Pvt. Ltd. (“Yellow.ai”), and Tech Mahindra Ltd.

India Voice Assistant Market Key Segments

By Offering

Hardware
- Smart Speakers
- Smartphones & Wearables
- In‑Vehicle Systems
- Smart TVs & Appliances
Software
- Device-Embedded (OEM)
- Cloud Platforms & APIs
- Installable SDKs/Frameworks
Service
- Professional Services
- Managed/Hosted Services
- Custom Integration

By Technology

Speech Processing
- ASR (Speech-to-Text)
- TTS (Text-to-Speech)
Understanding
- NLU (Intent Recognition)
- Dialogue Management
Security

By Application

Consumer
- Personal Assistance
- Smart Home & IoT Control
- In‑Car Infotainment & Navigation
- Enterprise
  - Customer Service (incl. Payments)
  - Productivity Tools
  - Operational Automation

By End-User

Consumer
Enterprise Verticals
- BFSI
- Retail & E‑commerce
- Healthcare & Pharma
- Automotive
- Telecommunications
- Travel & Hospitality
- Public Sector/Education

Key Players

Amazon India Pvt. Ltd.
Google India Pvt. Ltd.
Samsung India Electronics Pvt. Ltd.
Apple India Pvt. Ltd.
Microsoft India Pvt. Ltd.
IBM India Pvt. Ltd.
Oracle India Pvt. Ltd.
SAP Labs India Pvt. Ltd.
Tata Elxsi Ltd.
Infosys Ltd.
Wipro Ltd.
Haptik Technologies Pvt. Ltd. (Jio Platforms Ltd)
Uniphore Software Systems Pvt. Ltd.
Yellow Messenger Pvt. Ltd. (“Yellow.ai”)
Tech Mahindra Ltd.

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size Value in 2024	USD 153.01 million
Revenue Forecast in 2030	USD 957.61 million
Value Growth Rate	CAGR of 35.7% from 2024 to 2030
Analysis Period	2024–2030
Base Year Considered	2024
Forecast Period	2025–2030
Market Size Estimation	Million (USD)
Growth Factors	Telecom Sector’s AI-Driven Transformation Accelerates Voice Assistant Demand. Expansion of Smart Home Ecosystem and Multilingual AI Drives Voice Assistant Uptake
Companies Profiled	15
Customization Scope	Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

1. 1.1. REPORT DESCRIPTION
2. 1.2. WHO SHOULD READ THIS REPORT
3. 1.3. KEY MARKET SEGMENTS
4. 1.4. RESEARCH METHODOLOGY
5. 1. 1.4.1MARKET SIZE ESTIMATION METHODOLOGY
  2. 1. 1.4.1.1.TOP-DOWN AND BOTTOM-UP APPROACH
    2. 1.4.1.2.DEMAND AND SUPPLY SIDE ANALYSIS
    3. 1.4.1.3.MACRO-INDICATOR APPROACH
  3. 1.4.2DATA COLLECTION APPROACH
  4. 1. 1.4.2.1.PRIMARY DATA COLLECTION
    2. 1.4.2.2.SECONDARY DATA COLLECTION
    3. 1. 1.4.2.2.1.SECONDARY DATA SOURCES
  5. 1.4.3FORECASTING

1. 2.1. DEFINITION
2. 2.2. SCOPE

1. 3.1. MARKET SNAPSHOT, 2023 - 2030, MILLION USD
2. 3.2. MARKET VALUE (BILLION USD), 2023 - 2030

1. 4.1. MARKET DYNAMICS
2. 1. 4.1.1. DRIVERS
  2. 1. 4.1.1.1. TELECOM SECTOR’S AI-DRIVEN TRANSFORMATION ACCELERATES VOICE ASSISTANT DEMAND
    2. 4.1.1.2. EXPANSION OF SMART HOME ECOSYSTEM AND MULTILINGUAL AI DRIVES VOICE ASSISTANT UPTAKE
    3. 4.1.1.3. GOVERNMENT PUSH FOR INDIGENOUS LANGUAGE AI AND DIGITAL INCLUSION BOOSTS VOICE ASSISTANT PENETRATION
  3. 4.1.2. RESTRAINTS
  4. 1. 4.1.2.1. LACK OF COMPREHENSIVE DATA PROTECTION LAW AND AMBIGUITY AROUND VOICE DATA USAGE RESTRAINS MARKET EXPANSION
  5. 4.1.3. OPPORTUNITY
  6. 1. 4.1.3.1. EMERGENCE OF VOICE-ENABLED VERNACULAR AI PLATFORMS OPENS UNTAPPED REGIONAL MARKET POTENTIAL

1. 5.1. MARKET SHARE ANALYSIS OF TOP 10 INDIA VOICE ASSISTANT PROVIDERS, 2023

1. 6.1 OVERVIEW
2. 6.2 HARDWARE MARKET
3. 1. 6.2.1 SMART SPEAKERS
  2. 6.2.2 SMARTPHONES AND WEARABLES
  3. 6.2.3 IN-VEHICLE SYSTEMS
  4. 6.2.4 SMART TVS AND APPLIANCES
4. 6.3 SOFTWARE MARKET
5. 1. 6.3.1 DEVICE-EMBEDDED (OEM)
  2. 6.3.2 CLOUD PLATFORMS AND APIS
  3. 6.3.3 INSTALLABLE SDKS/FRAMEWORKS
6. 6.4 SERVICE MARKET
7. 1. 6.4.1 PROFESSIONAL SERVICES
  2. 6.4.2 MANAGED/HOSTED SERVICES
  3. 6.4.3 CUSTOM INTEGRATION

1. 7.1 OVERVIEW
2. 7.2 SPEECH PROCESSING MARKET
3. 1. 7.2.1 ASR (SPEECH-TO-TEXT)
  2. 7.2.2 TTS (TEXT-TO-SPEECH)
4. 7.3 UNDERSTANDING MARKET
5. 1. 7.3.1 NLU (INTENT RECOGNITION)
  2. 7.3.2 DIALOGUE MANAGEMENT
6. 7.4 SECURITY MARKET

1. 8.1 OVERVIEW
2. 8.2 CONSUMER MARKET
3. 1. 8.2.1 PERSONAL ASSISTANCE
  2. 8.2.2 SMART HOME AND IOT CONTROL
  3. 8.2.3 IN-CAR INFOTAINMENT AND NAVIGATION
4. 8.3 ENTERPRISE MARKET
5. 1. 8.3.1 CUSTOMER SERVICE (INCL. PAYMENTS)
  2. 8.3.2 PRODUCTIVITY TOOLS
  3. 8.3.3 OPERATIONAL AUTOMATION

1. 9.1 OVERVIEW
2. 9.2 CONSUMER MARKET
3. 9.3 ENTERPRISE VERTICALS MARKET
4. 1. 9.3.1 BFSI
  2. 9.3.2 RETAIL AND E-COMMERCE
  3. 9.3.3 HEALTHCARE AND PHARMA
  4. 9.3.4 AUTOMOTIVE
  5. 9.3.5 TELECOMMUNICATIONS
  6. 9.3.6 TRAVEL AND HOSPITALITY
  7. 9.3.7 PUBLIC SECTOR/EDUCATION

1. 10.1 AMAZON INDIA PVT. LTD.
2. 1. 10.1.1 COMPANY OVERVIEW
  2. 10.1.2 COMPANY SNAPSHOT
  3. 10.1.3 OPERATING BUSINESS SEGMENTS
  4. 10.1.4 PRODUCT PORTFOLIO
  5. 10.1.5 BUSINESS PERFORMANCE
  6. 10.1.6 BUSINESS SEGMENTS
  7. 10.1.7 GEOGRAPHIC SEGMENTS
  8. 10.1.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.1.9 PRIMARY MARKET COMPETITORS
3. 10.2 GOOGLE INDIA PVT. LTD.
4. 1. 10.2.1 COMPANY OVERVIEW
  2. 10.2.2 COMPANY SNAPSHOT
  3. 10.2.3 OPERATING BUSINESS SEGMENTS
  4. 10.2.4 PRODUCT PORTFOLIO
  5. 10.2.5 BUSINESS PERFORMANCE
  6. 10.2.6 BUSINESS SEGMENTS
  7. 10.2.7 GEOGRAPHIC SEGMENTS
  8. 10.2.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.2.9 PRIMARY MARKET COMPETITORS
5. 10.3 SAMSUNG INDIA ELECTRONICS PVT. LTD.
6. 1. 10.3.1 COMPANY OVERVIEW
  2. 10.3.2 COMPANY SNAPSHOT
  3. 10.3.3 OPERATING BUSINESS SEGMENTS
  4. 10.3.4 PRODUCT PORTFOLIO
  5. 10.3.5 BUSINESS PERFORMANCE
  6. 10.3.6 BUSINESS SEGMENTS
  7. 10.3.7 GEOGRAPHIC SEGMENTS
  8. 10.3.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.3.9 PRIMARY MARKET COMPETITORS
7. 10.4 APPLE INDIA PVT. LTD.
8. 1. 10.4.1 COMPANY OVERVIEW
  2. 10.4.2 COMPANY SNAPSHOT
  3. 10.4.3 OPERATING BUSINESS SEGMENTS
  4. 10.4.4 PRODUCT PORTFOLIO
  5. 10.4.5 BUSINESS PERFORMANCE
  6. 10.4.6 BUSINESS SEGMENTS
  7. 10.4.7 GEOGRAPHIC SEGMENTS
  8. 10.4.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.4.9 PRIMARY MARKET COMPETITORS
9. 10.5 MICROSOFT INDIA PVT. LTD.
10. 1. 10.5.1 COMPANY OVERVIEW
  2. 10.5.2 COMPANY SNAPSHOT
  3. 10.5.3 OPERATING BUSINESS SEGMENTS
  4. 10.5.4 PRODUCT PORTFOLIO
  5. 10.5.5 BUSINESS PERFORMANCE
  6. 10.5.6 BUSINESS SEGMENTS
  7. 10.5.7 GEOGRAPHIC SEGMENTS
  8. 10.5.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.5.9 PRIMARY MARKET COMPETITORS
11. 10.6 IBM INDIA PVT. LTD.
12. 1. 10.6.1 COMPANY OVERVIEW
  2. 10.6.2 COMPANY SNAPSHOT
  3. 10.6.3 OPERATING BUSINESS SEGMENTS
  4. 10.6.4 PRODUCT PORTFOLIO
  5. 10.6.5 BUSINESS PERFORMANCE
  6. 10.6.6 BUSINESS SEGMENTS
  7. 10.6.7 GEOGRAPHIC SEGMENTS
  8. 10.6.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.6.9 PRIMARY MARKET COMPETITORS
13. 10.7 ORACLE INDIA PVT. LTD.
14. 1. 10.7.1 COMPANY OVERVIEW
  2. 10.7.2 COMPANY SNAPSHOT
  3. 10.7.3 OPERATING BUSINESS SEGMENTS
  4. 10.7.4 PRODUCT PORTFOLIO
  5. 10.7.5 BUSINESS PERFORMANCE
  6. 10.7.6 BUSINESS SEGMENTS
  7. 10.7.7 GEOGRAPHIC SEGMENTS
  8. 10.7.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.7.9 PRIMARY MARKET COMPETITORS
15. 10.8 SAP LABS INDIA PVT. LTD.
16. 1. 10.8.1 COMPANY OVERVIEW
  2. 10.8.2 COMPANY SNAPSHOT
  3. 10.8.3 OPERATING BUSINESS SEGMENTS
  4. 10.8.4 PRODUCT PORTFOLIO
  5. 10.8.5 BUSINESS PERFORMANCE
  6. 10.8.6 BUSINESS SEGMENTS
  7. 10.8.7 GEOGRAPHIC SEGMENTS
  8. 10.8.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.8.9 PRIMARY MARKET COMPETITORS
17. 10.9 TATA ELXSI LTD.
18. 1. 10.9.1 COMPANY OVERVIEW
  2. 10.9.2 COMPANY SNAPSHOT
  3. 10.9.3 OPERATING BUSINESS SEGMENTS
  4. 10.9.4 PRODUCT PORTFOLIO
  5. 10.9.5 BUSINESS PERFORMANCE
  6. 10.9.6 BUSINESS SEGMENTS
  7. 10.9.7 GEOGRAPHIC SEGMENTS
  8. 10.9.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.9.9 PRIMARY MARKET COMPETITORS
19. 10.10 INFOSYS LTD.
20. 1. 10.10.1 COMPANY OVERVIEW
  2. 10.10.2 COMPANY SNAPSHOT
  3. 10.10.3 OPERATING BUSINESS SEGMENTS
  4. 10.10.4 PRODUCT PORTFOLIO
  5. 10.10.5 BUSINESS PERFORMANCE
  6. 10.10.6 BUSINESS SEGMENTS
  7. 10.10.7 GEOGRAPHIC SEGMENTS
  8. 10.10.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.10.9 PRIMARY MARKET COMPETITORS
21. 10.11 WIPRO LTD.
22. 1. 10.11.1 COMPANY OVERVIEW
  2. 10.11.2 COMPANY SNAPSHOT
  3. 10.11.3 OPERATING BUSINESS SEGMENTS
  4. 10.11.4 PRODUCT PORTFOLIO
  5. 10.11.5 BUSINESS PERFORMANCE
  6. 10.11.6 BUSINESS SEGMENTS
  7. 10.11.7 GEOGRAPHIC SEGMENTS
  8. 10.11.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.11.9 PRIMARY MARKET COMPETITORS
23. 10.12 HAPTIK TECHNOLOGIES PVT. LTD. (JIO PLATFORMS LTD)
24. 1. 10.12.1 COMPANY OVERVIEW
  2. 10.12.2 COMPANY SNAPSHOT
  3. 10.12.3 OPERATING BUSINESS SEGMENTS
  4. 10.12.4 PRODUCT PORTFOLIO
  5. 10.12.5 BUSINESS PERFORMANCE
  6. 10.12.6 BUSINESS SEGMENTS
  7. 10.12.7 GEOGRAPHIC SEGMENTS
  8. 10.12.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.12.9 PRIMARY MARKET COMPETITORS
25. 10.13 UNIPHORE SOFTWARE SYSTEMS PVT. LTD.
26. 1. 10.13.1 COMPANY OVERVIEW
  2. 10.13.2 COMPANY SNAPSHOT
  3. 10.13.3 OPERATING BUSINESS SEGMENTS
  4. 10.13.4 PRODUCT PORTFOLIO
  5. 10.13.5 BUSINESS PERFORMANCE
  6. 10.13.6 BUSINESS SEGMENTS
  7. 10.13.7 GEOGRAPHIC SEGMENTS
  8. 10.13.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.13.9 PRIMARY MARKET COMPETITORS
27. 10.14 YELLOW MESSENGER PVT. LTD.
28. 1. 10.14.1 COMPANY OVERVIEW
  2. 10.14.2 COMPANY SNAPSHOT
  3. 10.14.3 OPERATING BUSINESS SEGMENTS
  4. 10.14.4 PRODUCT PORTFOLIO
  5. 10.14.5 BUSINESS PERFORMANCE
  6. 10.14.6 BUSINESS SEGMENTS
  7. 10.14.7 GEOGRAPHIC SEGMENTS
  8. 10.14.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.14.9 PRIMARY MARKET COMPETITORS
29. 10.15 TECH MAHINDRA LTD.
30. 1. 10.15.1 COMPANY OVERVIEW
  2. 10.15.2 COMPANY SNAPSHOT
  3. 10.15.3 OPERATING BUSINESS SEGMENTS
  4. 10.15.4 PRODUCT PORTFOLIO
  5. 10.15.5 BUSINESS PERFORMANCE
  6. 10.15.6 BUSINESS SEGMENTS
  7. 10.15.7 GEOGRAPHIC SEGMENTS
  8. 10.15.8 KEY STRATEGIC MOVES AND DEVELOPMENT
  9. 10.15.9 PRIMARY MARKET COMPETITORS

TABLE 1. INDIA VOICE ASSISTANT MARKET VALUE, BY OFFERING, 2024-2030, (MILLION USD)
TABLE 2. HARDWARE, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 3. SMART SPEAKERS, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 4. SMARTPHONES AND WEARABLES, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 5. IN-VEHICLE SYSTEMS, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 6. SMART TVS AND APPLIANCES, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 7. SOFTWARE, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 8. DEVICE-EMBEDDED (OEM), MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 9. CLOUD PLATFORMS AND APIS, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 10. INSTALLABLE SDKS/FRAMEWORKS, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 11. SERVICE, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 12. PROFESSIONAL SERVICES, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 13. MANAGED/HOSTED SERVICES, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 14. CUSTOM INTEGRATION, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 15. INDIA VOICE ASSISTANT MARKET VALUE, BY TECHNOLOGY, 2024-2030, (MILLION USD)
TABLE 16. SPEECH PROCESSING, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 17. ASR (SPEECH-TO-TEXT), MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 18. TTS (TEXT-TO-SPEECH), MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 19. UNDERSTANDING, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 20. NLU (INTENT RECOGNITION), MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 21. DIALOGUE MANAGEMENT, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 22. SECURITY, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 23. INDIA VOICE ASSISTANT MARKET VALUE, BY APPLICATION, 2024-2030, (MILLION USD)
TABLE 24. CONSUMER, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 25. PERSONAL ASSISTANCE, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 26. SMART HOME AND IOT CONTROL, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 27. IN-CAR INFOTAINMENT AND NAVIGATION, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 28. ENTERPRISE, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 29. CUSTOMER SERVICE (INCL. PAYMENTS), MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 30. PRODUCTIVITY TOOLS, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 31. OPERATIONAL AUTOMATION, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 32. INDIA VOICE ASSISTANT MARKET VALUE, BY END-USER, 2024-2030, (MILLION USD)
TABLE 33. CONSUMER, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 34. ENTERPRISE VERTICALS, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 35. BFSI, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 36. RETAIL AND E-COMMERCE, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 37. HEALTHCARE AND PHARMA, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 38. AUTOMOTIVE, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 39. TELECOMMUNICATIONS, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 40. TRAVEL AND HOSPITALITY, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 41. PUBLIC SECTOR/EDUCATION, MARKET VALUE, 2024-2030, (MILLION USD)
TABLE 42. AMAZON INDIA PVT. LTD.: COMPANY SNAPSHOT
TABLE 43. AMAZON INDIA PVT. LTD.: OPERATING BUSINESS SEGMENTS
TABLE 44. AMAZON INDIA PVT. LTD.: PRODUCT PORTFOLIO
TABLE 45. AMAZON INDIA PVT. LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 46. AMAZON INDIA PVT. LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 47. AMAZON INDIA PVT. LTD.: KEY STRATERGY
TABLE 48. GOOGLE INDIA PVT. LTD.: COMPANY SNAPSHOT
TABLE 49. GOOGLE INDIA PVT. LTD.: OPERATING BUSINESS SEGMENTS
TABLE 50. GOOGLE INDIA PVT. LTD.: PRODUCT PORTFOLIO
TABLE 51. GOOGLE INDIA PVT. LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 52. GOOGLE INDIA PVT. LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 53. GOOGLE INDIA PVT. LTD.: KEY STRATERGY
TABLE 54. SAMSUNG INDIA ELECTRONICS PVT. LTD.: COMPANY SNAPSHOT
TABLE 55. SAMSUNG INDIA ELECTRONICS PVT. LTD.: OPERATING BUSINESS SEGMENTS
TABLE 56. SAMSUNG INDIA ELECTRONICS PVT. LTD.: PRODUCT PORTFOLIO
TABLE 57. SAMSUNG INDIA ELECTRONICS PVT. LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 58. SAMSUNG INDIA ELECTRONICS PVT. LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 59. SAMSUNG INDIA ELECTRONICS PVT. LTD.: KEY STRATERGY
TABLE 60. APPLE INDIA PVT. LTD.: COMPANY SNAPSHOT
TABLE 61. APPLE INDIA PVT. LTD.: OPERATING BUSINESS SEGMENTS
TABLE 62. APPLE INDIA PVT. LTD.: PRODUCT PORTFOLIO
TABLE 63. APPLE INDIA PVT. LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 64. APPLE INDIA PVT. LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 65. APPLE INDIA PVT. LTD.: KEY STRATERGY
TABLE 66. MICROSOFT INDIA PVT. LTD.: COMPANY SNAPSHOT
TABLE 67. MICROSOFT INDIA PVT. LTD.: OPERATING BUSINESS SEGMENTS
TABLE 68. MICROSOFT INDIA PVT. LTD.: PRODUCT PORTFOLIO
TABLE 69. MICROSOFT INDIA PVT. LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 70. MICROSOFT INDIA PVT. LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 71. MICROSOFT INDIA PVT. LTD.: KEY STRATERGY
TABLE 72. IBM INDIA PVT. LTD.: COMPANY SNAPSHOT
TABLE 73. IBM INDIA PVT. LTD.: OPERATING BUSINESS SEGMENTS
TABLE 74. IBM INDIA PVT. LTD.: PRODUCT PORTFOLIO
TABLE 75. IBM INDIA PVT. LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 76. IBM INDIA PVT. LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 77. IBM INDIA PVT. LTD.: KEY STRATERGY
TABLE 78. ORACLE INDIA PVT. LTD.: COMPANY SNAPSHOT
TABLE 79. ORACLE INDIA PVT. LTD.: OPERATING BUSINESS SEGMENTS
TABLE 80. ORACLE INDIA PVT. LTD.: PRODUCT PORTFOLIO
TABLE 81. ORACLE INDIA PVT. LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 82. ORACLE INDIA PVT. LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 83. ORACLE INDIA PVT. LTD.: KEY STRATERGY
TABLE 84. SAP LABS INDIA PVT. LTD.: COMPANY SNAPSHOT
TABLE 85. SAP LABS INDIA PVT. LTD.: OPERATING BUSINESS SEGMENTS
TABLE 86. SAP LABS INDIA PVT. LTD.: PRODUCT PORTFOLIO
TABLE 87. SAP LABS INDIA PVT. LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 88. SAP LABS INDIA PVT. LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 89. SAP LABS INDIA PVT. LTD.: KEY STRATERGY
TABLE 90. TATA ELXSI LTD.: COMPANY SNAPSHOT
TABLE 91. TATA ELXSI LTD.: OPERATING BUSINESS SEGMENTS
TABLE 92. TATA ELXSI LTD.: PRODUCT PORTFOLIO
TABLE 93. TATA ELXSI LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 94. TATA ELXSI LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 95. TATA ELXSI LTD.: KEY STRATERGY
TABLE 96. INFOSYS LTD.: COMPANY SNAPSHOT
TABLE 97. INFOSYS LTD.: OPERATING BUSINESS SEGMENTS
TABLE 98. INFOSYS LTD.: PRODUCT PORTFOLIO
TABLE 99. INFOSYS LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 100. INFOSYS LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 101. INFOSYS LTD.: KEY STRATERGY
TABLE 102. WIPRO LTD.: COMPANY SNAPSHOT
TABLE 103. WIPRO LTD.: OPERATING BUSINESS SEGMENTS
TABLE 104. WIPRO LTD.: PRODUCT PORTFOLIO
TABLE 105. WIPRO LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 106. WIPRO LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 107. WIPRO LTD.: KEY STRATERGY
TABLE 108. HAPTIK TECHNOLOGIES PVT. LTD. (JIO PLATFORMS LTD): COMPANY SNAPSHOT
TABLE 109. HAPTIK TECHNOLOGIES PVT. LTD. (JIO PLATFORMS LTD): OPERATING BUSINESS SEGMENTS
TABLE 110. HAPTIK TECHNOLOGIES PVT. LTD. (JIO PLATFORMS LTD): PRODUCT PORTFOLIO
TABLE 111. HAPTIK TECHNOLOGIES PVT. LTD. (JIO PLATFORMS LTD): SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 112. HAPTIK TECHNOLOGIES PVT. LTD. (JIO PLATFORMS LTD): SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 113. HAPTIK TECHNOLOGIES PVT. LTD. (JIO PLATFORMS LTD): KEY STRATERGY
TABLE 114. UNIPHORE SOFTWARE SYSTEMS PVT. LTD.: COMPANY SNAPSHOT
TABLE 115. UNIPHORE SOFTWARE SYSTEMS PVT. LTD.: OPERATING BUSINESS SEGMENTS
TABLE 116. UNIPHORE SOFTWARE SYSTEMS PVT. LTD.: PRODUCT PORTFOLIO
TABLE 117. UNIPHORE SOFTWARE SYSTEMS PVT. LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 118. UNIPHORE SOFTWARE SYSTEMS PVT. LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 119. UNIPHORE SOFTWARE SYSTEMS PVT. LTD.: KEY STRATERGY
TABLE 120. YELLOW MESSENGER PVT. LTD.: COMPANY SNAPSHOT
TABLE 121. YELLOW MESSENGER PVT. LTD.: OPERATING BUSINESS SEGMENTS
TABLE 122. YELLOW MESSENGER PVT. LTD.: PRODUCT PORTFOLIO
TABLE 123. YELLOW MESSENGER PVT. LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 124. YELLOW MESSENGER PVT. LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 125. YELLOW MESSENGER PVT. LTD.: KEY STRATERGY
TABLE 126. TECH MAHINDRA LTD.: COMPANY SNAPSHOT
TABLE 127. TECH MAHINDRA LTD.: OPERATING BUSINESS SEGMENTS
TABLE 128. TECH MAHINDRA LTD.: PRODUCT PORTFOLIO
TABLE 129. TECH MAHINDRA LTD.: SALES BY BUSINESS SEGMENTS (2022-2024)
TABLE 130. TECH MAHINDRA LTD.: SALES BY GEOGRAPHIC SEGMENTS (2022-2024)
TABLE 131. TECH MAHINDRA LTD.: KEY STRATERGY

FIGURE 1. BARGAINING POWER OF SUPPLIERS
FIGURE 2. BARGAINING POWER OF BUYERS
FIGURE 3. DEGREE OF COMPETITION
FIGURE 4. THREAT OF SUBSTITUTE
FIGURE 5. THREAT OF NEW ENTRANTS
FIGURE 6. INDIA VOICE ASSISTANT MARKET VALUE, BY OFFERING, 2024-2030, (MILLION USD)
FIGURE 7. HARDWARE, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 8. SMART SPEAKERS, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 9. SMARTPHONES AND WEARABLES, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 10. IN-VEHICLE SYSTEMS, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 11. SMART TVS AND APPLIANCES, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 12. SOFTWARE, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 13. DEVICE-EMBEDDED (OEM), MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 14. CLOUD PLATFORMS AND APIS, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 15. INSTALLABLE SDKS/FRAMEWORKS, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 16. SERVICE, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 17. PROFESSIONAL SERVICES, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 18. MANAGED/HOSTED SERVICES, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 19. CUSTOM INTEGRATION, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 20. INDIA VOICE ASSISTANT MARKET VALUE, BY TECHNOLOGY, 2024-2030, (MILLION USD)
FIGURE 21. SPEECH PROCESSING, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 22. ASR (SPEECH-TO-TEXT), MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 23. TTS (TEXT-TO-SPEECH), MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 24. UNDERSTANDING, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 25. NLU (INTENT RECOGNITION), MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 26. DIALOGUE MANAGEMENT, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 27. SECURITY, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 28. INDIA VOICE ASSISTANT MARKET VALUE, BY APPLICATION, 2024-2030, (MILLION USD)
FIGURE 29. CONSUMER, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 30. PERSONAL ASSISTANCE, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 31. SMART HOME AND IOT CONTROL, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 32. IN-CAR INFOTAINMENT AND NAVIGATION, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 33. ENTERPRISE, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 34. CUSTOMER SERVICE (INCL. PAYMENTS), MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 35. PRODUCTIVITY TOOLS, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 36. OPERATIONAL AUTOMATION, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 37. INDIA VOICE ASSISTANT MARKET VALUE, BY END-USER, 2024-2030, (MILLION USD)
FIGURE 38. CONSUMER, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 39. ENTERPRISE VERTICALS, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 40. BFSI, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 41. RETAIL AND E-COMMERCE, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 42. HEALTHCARE AND PHARMA, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 43. AUTOMOTIVE, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 44. TELECOMMUNICATIONS, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 45. TRAVEL AND HOSPITALITY, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 46. PUBLIC SECTOR/EDUCATION, MARKET VALUE, 2024-2030, (MILLION USD)
FIGURE 47. AMAZON INDIA PVT. LTD.: NET SALES, (2022-2024)
FIGURE 48. AMAZON INDIA PVT. LTD.: PRIMARY MARKET COMPETITORS
FIGURE 49. GOOGLE INDIA PVT. LTD.: NET SALES, (2022-2024)
FIGURE 50. GOOGLE INDIA PVT. LTD.: PRIMARY MARKET COMPETITORS
FIGURE 51. SAMSUNG INDIA ELECTRONICS PVT. LTD.: NET SALES, (2022-2024)
FIGURE 52. SAMSUNG INDIA ELECTRONICS PVT. LTD.: PRIMARY MARKET COMPETITORS
FIGURE 53. APPLE INDIA PVT. LTD.: NET SALES, (2022-2024)
FIGURE 54. APPLE INDIA PVT. LTD.: PRIMARY MARKET COMPETITORS
FIGURE 55. MICROSOFT INDIA PVT. LTD.: NET SALES, (2022-2024)
FIGURE 56. MICROSOFT INDIA PVT. LTD.: PRIMARY MARKET COMPETITORS
FIGURE 57. IBM INDIA PVT. LTD.: NET SALES, (2022-2024)
FIGURE 58. IBM INDIA PVT. LTD.: PRIMARY MARKET COMPETITORS
FIGURE 59. ORACLE INDIA PVT. LTD.: NET SALES, (2022-2024)
FIGURE 60. ORACLE INDIA PVT. LTD.: PRIMARY MARKET COMPETITORS
FIGURE 61. SAP LABS INDIA PVT. LTD.: NET SALES, (2022-2024)
FIGURE 62. SAP LABS INDIA PVT. LTD.: PRIMARY MARKET COMPETITORS
FIGURE 63. TATA ELXSI LTD.: NET SALES, (2022-2024)
FIGURE 64. TATA ELXSI LTD.: PRIMARY MARKET COMPETITORS
FIGURE 65. INFOSYS LTD.: NET SALES, (2022-2024)
FIGURE 66. INFOSYS LTD.: PRIMARY MARKET COMPETITORS
FIGURE 67. WIPRO LTD.: NET SALES, (2022-2024)
FIGURE 68. WIPRO LTD.: PRIMARY MARKET COMPETITORS
FIGURE 69. HAPTIK TECHNOLOGIES PVT. LTD. (JIO PLATFORMS LTD): NET SALES, (2022-2024)
FIGURE 70. HAPTIK TECHNOLOGIES PVT. LTD. (JIO PLATFORMS LTD): PRIMARY MARKET COMPETITORS
FIGURE 71. UNIPHORE SOFTWARE SYSTEMS PVT. LTD.: NET SALES, (2022-2024)
FIGURE 72. UNIPHORE SOFTWARE SYSTEMS PVT. LTD.: PRIMARY MARKET COMPETITORS
FIGURE 73. YELLOW MESSENGER PVT. LTD.: NET SALES, (2022-2024)
FIGURE 74. YELLOW MESSENGER PVT. LTD.: PRIMARY MARKET COMPETITORS
FIGURE 75. TECH MAHINDRA LTD.: NET SALES, (2022-2024)
FIGURE 76. TECH MAHINDRA LTD.: PRIMARY MARKET COMPETITORS

At Next Move Strategy Consulting, we understand that insightful market research is the cornerstone of successful business decisions. That's why we employ a robust and multifaceted approach, combining various methodologies to deliver the most accurate and actionable data for our clients.

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Frequently Asked Questions

The India voice assistant market was valued at USD 153.01 million in 2024.

The key players in the market are Amazon India Pvt. Ltd., Google India Pvt. Ltd. Samsung India Electronics Pvt. Ltd., Apple India Pvt. Ltd., Microsoft India Pvt. Ltd., IBM India Pvt. Ltd., Oracle India Pvt. Ltd., SAP Labs India Pvt. Ltd., Tata Elxsi Ltd., Infosys Ltd., Wipro Ltd., Haptik Technologies Pvt. Ltd. (Subsidiary of Jio Platforms Ltd.), Uniphore Software Systems Pvt. Ltd., Yellow Messenger Pvt. Ltd. (“Yellow.ai”), and Tech Mahindra Ltd.

According to Next Move Strategy Consulting, the size of the India voice assistant market is estimated to be at USD 957.61 million in 2030.

Low digital literacy is hurdling the voice assistant market expansion in India.

The integration of hyper-personalized services is fueling the voice assistant market future in India.

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About the Author

Sikha Haritwal is a researcher with more than 5 years of experience. She has been keeping a close eye on several industry verticals, including construction & manufacturing, personal care products, and consumer electronics. She has avid interest in writing news articles and hopes to use blog as a platform to share her knowledge with others.

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Industries

Trending Report

India Voice Assistant Market

India Voice Assistant Market by Offering (Hardware, Software, and Service), by Technology (Speech Processing, Understanding, and Security), by Application (Consumer, and Enterprise), by End-User (Consumer, Enterprise Verticals, – Country Opportunity Analysis and Industry Forecast, 2025–2030.

Industry Overview

Telecom Sector’s AI-Driven Transformation Accelerates Voice Assistant Demand

Expansion of Smart Home Ecosystem and Multilingual AI Drives Voice Assistant Uptake

Lack of Comprehensive Data Protection Law and Ambiguity Around Voice Data Usage Restrains Market Expansion

Emergence of Voice-Enabled Vernacular AI Platforms Opens Untapped Regional Market Potential

Competitive Landscape

India Voice Assistant Market Key Segments

By Offering

Hardware

Smart Speakers

Smartphones & Wearables

In‑Vehicle Systems

Smart TVs & Appliances

Software

Device-Embedded (OEM)

Cloud Platforms & APIs

Installable SDKs/Frameworks

Service

Professional Services

Managed/Hosted Services

Custom Integration

By Technology

Speech Processing

ASR (Speech-to-Text)

TTS (Text-to-Speech)

Understanding

NLU (Intent Recognition)

Dialogue Management

Security

By Application

Consumer

Personal Assistance

Smart Home & IoT Control

In‑Car Infotainment & Navigation

Enterprise

Customer Service (incl. Payments)

Productivity Tools

Operational Automation

By End-User

Consumer

Enterprise Verticals

BFSI

Retail & E‑commerce

Healthcare & Pharma

Automotive

Telecommunications

Travel & Hospitality

Public Sector/Education

Key Players

1. INTRODUCTION

2. MARKET DEFINITION

3. VOICE ASSISTANT MARKET – EXECUTIVE SUMMARY

4. MARKET OVERVIEW

5. MARKET SHARE ANALYSIS

6. INDIA VOICE ASSISTANT MARKET BY OFFERING

7. INDIA VOICE ASSISTANT MARKET BY TECHNOLOGY

8. INDIA VOICE ASSISTANT MARKET BY APPLICATION

9. INDIA VOICE ASSISTANT MARKET BY END-USER

10. COMPANY PROFILES

11. LIST OF TABLES

12. LIST OF FIGURES

Qualitative Approach

Our Specialized Toolbox for Industry-Specific Market Research

Information Procurement

Market Research Approach

Porters Five Forces Analysis

SWOT Analysis

Forecasting

Frequently Asked Questions

What was the size of India voice assistant market in 2024?

Which are the key players operating in the India voice assistant market?

What will be the size of the India voice assistant market in 2030?

What are the restraining factors in the India voice assistant market?

What are the opportunities in the India voice assistant market?

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