Mulino Bianco Buongrano Achieves FoodChain ID RGN Certification

Industry Insights from Next Move Strategy Consulting

Mulino Bianco, a flagship brand of Italy’s Barilla Group, has reached a significant sustainability milestone with its Buongrano cookie, now certified under FoodChain ID’s Regenerative Agriculture (RGN) Certification. This achievement makes Buongrano the first Italian bakery product crafted from 100% regenerative soft wheat flour, providing consumers with a clear and verifiable choice for environmentally responsible food products.

Pioneering Regenerative Baking Practices

The Buongrano initiative was originally launched in 2018 as part of Mulino Bianco’s La Carta del Mulino, a comprehensive framework promoting sustainable soft wheat cultivation. The program emphasizes product quality, biodiversity protection, and fair recognition for farmers’ efforts. Seven years later, Buongrano re-emerges with a new identity focused on environmental impact, offering independent assurance of regenerative practices through FoodChain ID’s RGN certification.

By achieving this certification, Mulino Bianco provides consumers with transparent, on-pack verification that its soft wheat flour contributes to soil health, biodiversity, and climate resilience. The initiative demonstrates how traditional bakery brands can evolve to meet growing demand for sustainable and traceable food products.

FoodChain ID’s Certification Framework

FoodChain ID’s Regenerative Agriculture Certification is globally recognized and outcome-based, adhering to ISO 17065 principles. The framework promotes agricultural practices that restore degraded soils, sequester carbon, and strengthen climate resilience, while offering options for full traceability to market. By certifying Buongrano’s soft wheat flour, FoodChain ID enables Mulino Bianco to substantiate its regenerative claims and communicate these efforts directly to consumers.

“Buongrano’s certification under our Regenerative Agriculture program reflects nearly three decades of FoodChain ID’s dedication to turning sustainability intent into verifiable results,” said Dr. Chetan Parmar, Senior Vice President of Technical Services for Europe and Asia. “The RGN framework gives companies the confidence to scale regenerative practices, demonstrate measurable impact, and align with climate-finance pathways.”

Next Move Strategy Consulting’s View

According to Next Move Strategy Consulting, the food certification market is rapidly evolving, driven by growing consumer awareness around sustainability, climate impact, and ethical sourcing. Certifications such as FoodChain ID’s RGN play a critical role in bridging the gap between farm practices and consumer trust.

The consulting firm notes that traceable, outcome-based certifications are increasingly preferred over traditional process-based standards, as they provide quantifiable results and verifiable environmental outcomes. As regulatory pressures tighten and consumers demand transparency, brands adopting credible certifications can differentiate themselves, gain consumer confidence, and achieve long-term brand loyalty.

Looking Ahead

With the Buongrano certification, Mulino Bianco sets a benchmark for regenerative baking in Italy, highlighting the role of transparent food certification in advancing environmental responsibility. The brand has committed to expanding regenerative soft wheat flours across all product lines by 2030, signaling a long-term strategy to integrate sustainability across its portfolio.

About FoodChain ID

FoodChain ID supports over 30,000 companies worldwide, offering technology-enabled solutions and expertise in product development, regulatory compliance, food safety, and certification. The company ensures the food supply chain remains safe, transparent, and sustainable.

Source: FoodChain ID Certifies Mulino Bianco Buongrano to Regenerative Agriculture Standard

Prepared By: Next Move Strategy Consulting