Personalized Nutrition Market: Tailoring Health Solutions Through Data

The Personalized Nutrition Market has gained unprecedented momentum in 2024–2025, driven by consumers’ growing demand for tailored dietary solutions that leverage genetic, metabolic, and lifestyle data. This article provides a concise yet authoritative overview of the market’s latest developments, cross industry applications, core components, regional dynamics, leading players, and future prospects.

1.   Latest Developments

• Viome VRx MyBiotics Toothpaste & Gel (Jul 17, 2024): An oral microbiome driven product engineered via AI to support whole body health, marking the first personalized AM/PM oral care solution.

• Amway Introduces Nutrilite™ Begin 30 Holistic Wellness Program (Jan 8, 2025): A 30 day guided journey targeting gut health through four wellness pillars—nutrition, hydration, exercise, and mindfulness—combining Nutrilite™ Begin Daily GI Primer, Balance Within Probiotic, and Organics Plant Protein Powder. 

2.   Viome Unveils VRx MyBiotics Personalized Toothpaste & Gel for Whole‑Body Wellness

Viome has launched its VRx MyBiotics Toothpaste & Gel on July 17, 2024, marking the first dental care product tailored to individual oral microbiome profiles. Users begin with an at‑home Oral Health Intelligence™ test that analyzes saliva to pinpoint each person’s microbial activity—such as cavity‑causing bacteria or inflammation markers—and maps these findings to a custom blend of prebiotics, postbiotics, polyphenols, and other science‑backed ingredients.

The two‑part system includes a Sunrise Cleanse & Restore Gel (AM pack), which delivers deep cleaning powered by Livfresh Technology and proven in 26 university studies to remove plaque up to 250% more effectively than leading brands, and a Nightly Nourish & Protect Toothpaste (PM pack), formulated to support enamel remineralization and overall body health when ingested. Free of harsh abrasives, sulfates, and artificial additives, VRx MyBiotics represents a major shift toward personalized, preventive oral care that bolsters systemic wellbeing.

3.   Amway Launches 30 Day Nutrilite™ Begin Program to Harness Gut Health Science

Amway has introduced the Nutrilite™ Begin 30 Holistic Wellness Program, a 30‑day guided journey launched on January 8, 2025, focused on enhancing gut health and overall wellbeing. The regimen centers on four interconnected pillars—nutrition, hydration, exercise, and mindfulness—and features three core products: Nutrilite™ Begin Daily GI Primer, Balance Within Probiotic, and Organics Plant Protein Powder.

Participants access the program through a free interactive app that delivers daily habit recommendations, progress tracking, guided assessments, and expert tips from Dr. Amy Shah. The initiative addresses common nutrient shortfalls—where up to 90% of individuals fall below recommended intakes—and boasts a study outcome in which 96% of users indicated they would maintain their new habits beyond the 30‑day period.

4.    Market Segmentation: Products, Channels & Users

By Product Type

• Supplement Based Nutrition: Custom vitamin and mineral blends tailored to individual needs.

• Meal Plans: Personalized menus designed from genetic and lifestyle data.

• Functional Foods: Fortified food items with added health boosting ingredients.

• Genetic Based Nutrition: Diets formulated based on DNA test results.

By Distribution Channel

• Online Platforms: E commerce sites and apps delivering subscription-based nutrition.

• Offline Platforms: Brick and mortar stores and clinic-based dispensing.

By End User

• Individuals: Direct to consumer programs for personal health goals.

• Healthcare Providers: Hospital and clinic integrations for patient care.

• Fitness Enthusiasts: Athlete focused nutrition for performance and recovery.

• Other End Users: Corporate wellness and educational institutions.

5.    Survey-Based Methods Dominate Personalized Nutrition Testing

According to the ScienceDirect, 42% of personalized nutrition testing methods are based on surveys or questionnaires, making them the most widely used approach. This is followed by metabolite analysis (20%), DNA testing (16%), clinical evaluations (15%), and microbiome assessments (7%). The data underscores the current emphasis on accessible, self-reported data collection while highlighting the growing role of biological and clinical tools in tailoring dietary interventions.

6.    Key Players and their Strategies

• Prenetics Global Limited - Strategy: Prenetics premium supplement brand, IM8, entered a scientific partnership with Mayo Clinic to co-develop evidence-based supplements targeting key wellness areas—cellular rejuvenation, protein, collagen, and muscle recovery. This collaboration leverages Mayo Clinic’s clinical validation and IM8’s formulation innovation to enhance brand credibility and product efficacy.

• Herbalife Nutrition Ltd. - Strategy: On March 12, 2025, Herbalife announced a binding agreement to acquire 100% of Pro2col Health LLC and Pruvit Ventures, plus a 51% stake in Link BioSciences. Pro2col’s biometric driven app will deliver AI powered, personalized nutrition and longevity protocols, while Link BioSciences’ proprietary data processing and manufacturing capabilities will formulate bespoke supplements

• Aeroflow Health - Strategy: On April 17, 2025, Aeroflow Health launched its Comprehensive Diabetes Management Program, an integrated support ecosystem combining Diabetes Self-Management Education (DSME), Medical Nutrition Therapy (MNT), and an AI powered digital tool that syncs Continuous Glucose Monitor (CGM) data for personalized insights, coaching, interactive lifestyle classes, and seamless online benefit checks to enhance patient adherence and outcomes.

Future Prospects & Examples

Emerging trends in personalized nutrition include AI‑driven predictive algorithms that forecast individual metabolic reactions to foods for proactive meal adjustments; continuous metabolic monitoring via non‑invasive glucose and ketone–sensing wearables that inform real‑time diet tweaks; “food‑as‑medicine” kiosks dispensing nutrient‑customized meals based on instant biosensor readings; and deep integration with telehealth platforms to ensure seamless virtual clinic referrals and holistic chronic‑care support. Emerging pilot programs across APAC—including Singapore—are testing combinations of continuous glucose monitors (CGMs) and personalized meal-kit subscriptions. While early reports suggest potential improvements in glycemic control, peer-reviewed validation remains limited and ongoing.

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