WHO webinar on TB and primary health care synergies

Industry Insights from Next Move Strategy Consulting

The World Health Organization (WHO) is hosting a global webinar to introduce its newly released policy brief, which focuses on leveraging synergies between tuberculosis (TB) and primary health care (PHC) to accelerate progress toward universal health coverage.

Key Focus Areas of the Webinar

The webinar will emphasize how integrating the TB response within a PHC framework can ensure equitable, accessible, and people-centered TB services.
It will highlight the role of this approach in tackling the social and economic determinants of health that drive TB.
The discussion will also focus on how such alignment can strengthen overall health system resilience.
The event will showcase ways to deepen community and civil society engagement in health initiatives.
It will further explore how the approach can improve the delivery of essential services across all levels of care.

Session Objectives and Insights

The session will present an overview of the newly released policy brief, highlight country and regional experiences, and share practical guidance on leveraging synergies between TB and PHC. It will also demonstrate how these approaches can be effectively applied and scaled across diverse health system contexts.

Key Speakers and Stakeholder Representation

The webinar will feature distinguished speakers, including senior leadership from the World Health Organization (WHO), alongside representatives from national ministries of health. In addition, the session will bring forward the voices of communities and civil society organizations, as well as contributions from leading technical experts and funding partners, ensuring a diverse and inclusive dialogue.

Who Can Participate

The event welcomes all stakeholders committed to ending tuberculosis (TB) and advancing PHC-oriented health systems. This includes government agencies, national and subnational health authorities, civil society organizations, affected communities, as well as staff from WHO, funding agencies, and implementing partners.

Source: World Health Organization (WHO)

Prepared by: Next Move Strategy Consulting

About the Author

Sanyukta Deb — Sanyukta Deb is Digital Marketing Team Lead at Next Move Strategy Consulting, where she has led content strategy and technical SEO for the firm's B2B market research publications for over 2 years. Her editorial process translates NextMSC's primary and secondary research — spanning technology, industrial, and consumer sectors — into commercial narratives, backed by search-intent, keyword, and competitive analysis. She brings 5 years of overall experience in digital marketing and content strategy.

About the Reviewer

Debashree Dey — Debashree Dey is Assistant Manager at Next Move Strategy Consulting, where she supports cross-vertical market content and communications across diverse industries for 6 years. Her professional background includes senior content writing, communications, and published manuscript authorship, with experience developing audience-focused business narratives and maintaining clear, consistent messaging. Her role supports research-led content development and editorial quality across NextMSC publications.