Dishwashing Detergent Market

Market Definition

The Dishwashing Detergent Market size was estimated at USD 8.87 billion in 2021 and is expected to garner USD 13.41 billion with a CAGR of 4.7% from 2022 to 2030.

Dishwashing detergent is a cleaning agent that is used to clean kitchen utensils. They come in a variety of forms including powder, bar/cake, liquid, and tablets They are made up of chemical as well as natural substances such as lemon and vinegar with a blend of surfactants. These are quite useful at removing oil and grease from dishes as well as pots.

Market Dynamics and Trends

Rising disposable income in emerging nations along with the emergence of numerous start-ups has played a key role in the market development. Start-ups such as CleanEthic’ Dishwash, Clean Secrets, BlueBLiss, and UrbanStar specialize in the production of efficient and cost-effective dishwashing detergents. These factors, are driving the growth of the dishwashing detergent market. In addition to this, rising adoption of dishwashing gels over bars has pushed the key players in the market to introduce liquid and gel dishwashers.

Moreover, growing population and higher spending power is anticipated to expand the sales of dishwashing detergents market during the forecast period. Along with this, the market players are also coming up with exciting offers to propel the market growth. For instance, Henkel AG & Co. KGaA (Pril), Blueland, and Bombrilhave are providing lucrative discounts on e-commerce platforms in order to boost the sale of dishwashing detergents.

However, the COVID-19 pandemic has negatively impacted the market in terms of production and distribution. Despite of heavy demands for dishwashing products, the market witnessed sluggish growth owing to delays in logistics. Also, less manpower for product manufacturing have been another reason that affected the market to a certain extent.

On the other hand, the market has witnessed an increase in sales of dishwashing detergents through online distribution channels such as Amazon, Walmart, and others. Also, the launch of low toxicity phosphate-free dishwashing detergents that contributes to environmental safety and other environment friendly dishwashing detergents are expected to create enormous opportunities for the dishwashing detergent market players in the future.

Market Segmentations and Scope of the Study

The dishwashing detergent market is segmented on the basis of type, end use, distribution channel, and geography. On the basis of type, the market is divided into dishwashing bars, dishwashing liquid, dishwashing gel, dishwashing powder, and others. Based on end use, the market is classified into residential, commercial, and institutional. According to distributional channel, the market is categorized into independent stores/ grocery stores, departmental stores, supermarket/hypermarket, online, and others. Geographic breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific and RoW.

Geographical Analysis

Asia Pacific holds the major share of global dishwashing detergent market and is expected to continue dominating the market throughout the forecast period. This is attributed to the fact that major developed countries in this region including India, China, Japan, and others are the major consumers of these products. Expanding population is another prime factor that positively impacts the market growth.

However, the market across North America has witnessed a balanced and stable growth in the dishwashing detergent market. This is due to the high demand of dishwashing detergents for automatic dishwashers in North American countries.

Competitive Landscape

The dishwashing detergent market is comprised of various market players such as The Procter And Gamble Company, Unilever PLC,  Reckitt Benckiser Group Plc, Henkel AG And Co. KGaA, Colgate-Palmolive Company, Kao Corporation, Werner And Mertz GmbH, McBride Plc, Sunshine Industrial Corporation, Seventh Generation, Inc, Rohit Surfactants Private Limited,  Saraya Co., Ltd, Dropps Holdings, Inc, Blueland, Inc, The Clorox Company, Godrej Consumer Products Ltd, Bombril S.A, Jyothy Laboratories Ltd, Method Products, PBC, The BIO-D Company Limited. These manufacturers are actively indulging in R&D initiatives, product & technology innovations, and industrial collaborations to enhance their product and increase their growth as well as geographical reach.

For instance, in February 2025, The Procter & Gamble Company (P&G) P&G introduced Dawn PowerSuds, featuring double the suds, “Trap & Lock” grease-capturing technology, and an EZ‑Squeeze refillable bottle to reduce mess and waste.

Key Benefits

• The dishwashing detergent market report provides the quantitative analysis of the current market and estimations through 2022-2030 that assists in identifying the prevailing market opportunities to capitalize on.

• The study comprises a deep dive analysis of the dishwashing detergent market trends including the current and future trends for depicting the prevalent investment pockets in the market.

• The information related to key drivers, restraints and opportunities and their impact on the dishwashing detergent market is provided in the report.

• The report also focuses on providing the competitive analysis of the market players along with their market share in the dishwashing detergent market.

• The SWOT analysis and Porter’s Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

Key Market Segments

By Product Type

• Liquid Detergents

• Powder Detergents

• Tablet/dishwasher Pods

• Gel Detergents

• Bar/cake Detergents

By Nature

• Conventional (synthetic)

• Eco-friendly / Organic

By Packaging Format

• Refillable Bottles

• Single-use Sachets

• Refill Packs

• Boxes/powders

• Others

By Price Range

• Value

• Mid-range

• Premium

By End-user

• Residential

• Commercial

• Hotels

• Restaurants And Cafes

• Institutions

By Distribution Channel

• Offline

  • Supermarkets/hypermarkets

  • Department Stores

  • Independent Retailers

• Online

  • Marketplaces

  • Brand E-com

  • Quick Commerce

By Geography

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific 

• RoW

  • Latin America

  • Middle East 

  • Africa

Key Players

• The Procter And Gamble Company

• Unilever PLC

• Reckitt Benckiser Group Plc

• Henkel AG And Co. KGaA

• Colgate-Palmolive Company

• Kao Corporation

• Werner And Mertz GmbH

• McBride Plc

• Sunshine Industrial Corporation

• Seventh Generation, Inc.

• Rohit Surfactants Private Limited

• Saraya Co., Ltd.

• Dropps Holdings, Inc.

• Blueland, Inc.

• The Clorox Company

• Godrej Consumer Products Ltd.

• Bombril S.A.

• Jyothy Laboratories Ltd.

• Method Products, PBC

• The BIO-D Company Limited

REPORT SCOPE AND SEGMENTATION