Cider Market by Product Type (Hard Cider and Non-alcoholic Cider), by Type (Sparkling Cider, Still Cider, Heritage/Craft Cider, Sweet Cider, Flavored Cider, Perry, and Others), by Packaging (Cans, Draught/Draft, Bottles, and Others), and by Distribution Channel (Off-premises and On-premises) – Global Opportunity Analysis and Industry Forecast 2023-2030

Market Definition

The global Cider Market was valued at USD 5.71 billion in 2022 and is predicted to reach USD 8.79 billion by 2030 with a CAGR of 5.2% from 2023 to 2030. Cider is an alcoholic beverage made from fermented apple juice. It is typically made from bittersweet or tannic apples, such as Gala, Gravenstein, and Newtown Pippin.

The alcohol content of cider ranges from 1.2% to 8.5% ABV. Cider can also be made from other fruits, such as pears, cherries, and pome oranges. It is sometimes used in salad dressings, marinades, vinaigrettes, food preservatives, and chutneys. Cider can be made from a variety of fruits, including pears, cherries, and pome oranges. It can also be used in salad dressings, marinades, vinaigrettes, food preservatives, and chutneys.

Market Dynamics and Trends

Increasing demand for cider is attributable to its special features such as a gluten-free and vegan alternative with no added sugar that attracts consumers who are health-conscious and suffering from diabetes, obesity, and food intolerances. Also, the increasing popularity of cider for its low alcohol volume, which is only 8% alcohol level is expected to propel the cider market growth.

Moreover, multiple benefits of cider beverages such as anti-platelet and anti-inflammatory properties help in reducing redness and swelling in the body, which thereby boosts the cider market growth. Furthermore, the high consumption of cider beverages among young individuals and the female population for its multiple flavor options such as pear, berry, pumpkin, and more, drives the growth of the market.

A lack of awareness of cider beverages and consumer preferences for beer is expected to restrain the growth of the market during the forecast period. On the contrary, Polyphenols in cider, a natural compound, improve blood pressure and cholesterol levels, digestion, and gut health. This is expected to drive market growth in the coming years.

Market Segmentations and Scope of the Study

The cider market is segmented on the basis of product type, type, packaging, distribution channel, and region. On the basis of product type, the market is divided into hard cider and non-alcoholic cider. Based on hard cider, the market is further divided into 1.2-8.5% ABV, 0.5%-1.2% ABV, and <0.5% ABV.

On the basis of type, the market is classified into sparkling cider, still cider, heritage/craft cider, sweet cider, flavored cider, Perry, and others. On the basis of packaging, the market is categorized into cans, draught/draft, bottles, and others. On the basis of distribution channel, the market is segmented into off-premises and on-premises.

Based on off-premises, the market is further segmented into supermarkets, retail stores, and liquor stores. Regional breakdown and analysis of each of the aforesaid segments includes regions comprising North America, Europe, Asia-Pacific, and RoW. 

Geographical Analysis

Europe hold the predominant share of the cider market in 2022 and is expected to continue its dominance during the forecast period. Many European countries are among the largest apple producers across the world, which boosts the manufacturing of cider beverages in this region. According to the United Nations Food and Agriculture Organization (FAO), Poland, Italy, and France are among the top 10 producers of apples in the globe.

Also, the high consumption of cider beverages in countries such as the UK, France, and Spain drives the market growth. According to the National Association of Cider Makers, the UK is the largest cider market both globally and across Europe in terms of production. The UK cider represents 39% of the global market. Moreover, the cold climatic condition in the European region accelerates the demand for consumption of alcoholic beverages which in turn boosts the demand for cider as well.

Asia-Pacific is expected to show a steady rise in the cider market during the forecast period, as there is an upsurge in demand for apple-flavored wine due to the rising awareness of the nutritional benefits of cider beverages among consumers. For instance, in February 2023, the  Lao Brewing Company launched two new premium beverages Somersby cider and Kronenbourg beer in Laos. The launch of these two new beverages is a significant move for the Lao Brewing Company, as it reflects the growing demand for premium beverages in the country.  Also, the increase in disposable income of consumers coupled with the rising number of bars, pubs, and restaurants that serve cider beverages fuels the growth of the cider market in this region. 

Competitive Landscape

Various prominent players operate in the cider market comprising Original Sin Cider, Boston Beer Company, Heineken UK Ltd., Bryant’s Dry Cider LLC, CUB Premium Beverages (Asahi), Aston Manor, C&C Group PLC., Carlsberg Breweries A/S, Anheuser-Busch InBev SA/NV (AB InBev), and Westons Cider among others.

These market players are adopting various product launches and partnership strategies across various regions to maintain their dominance in the cider market. For instance, in February 2022, Heineken UK launched a new low-calorie cider called Strongbow Ultra Dark Fruit. The cider has a fruity flavor and is available in a sleek can. It is aimed at younger drinkers who are looking for a refreshing and flavorful drink.

Moreover, in August 2021, the Boston Beer Company and PepsiCo partnered to launch Hard MTN DEW, an alcoholic version of the popular soft drink, in the U.S. The beverage is targeting millennials and Gen Z consumers who are looking for new and innovative alcoholic beverages.

Key Benefits

• The report provides a quantitative analysis and estimations of the cider market from 2023 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep-dive analysis of the cider market, including the current and future trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the cider market is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porter’s Five Forces model are elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of the stakeholders.

Cider Market Key Segments

By Product Type

• Hard Cider

  • 1.2-8.5% ABV

  • 0.5%-1.2% ABV

  • <0.5%ABV

• Non-alcoholic Cider

By Type

• Sparkling Cider

• Still Cider

• Heritage/Craft Cider

• Sweet Cider

• Flavored Cider

• Perry

• Other 

By Packaging

• Cans

• Draught/Draft

• Bottles

• Others

By Distribution Channel 

• Off-premises

  • Supermarkets

  • Retail Stores

  • Liquor Stores

• On-premises

By Region

• North America

  • The U.S

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France

  • Italy

  • Spain

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe 

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia Pacific 

• RoW

  • Latin America

  • Middle East

  • Africa 

REPORT SCOPE AND SEGMENTATION:

Test