Market Definition:
The Diabetic Food Market size was valued at USD 11.25 billion in 2021 and is predicted to reach USD 19.38 billion by 2030 with a CAGR of 6.2% from 2022-2030.
Diabetic foods are dietary products with low carbohydrate and sugar content in order to control glucose levels in diabetic patients. Diabetic products are aimed to minimize the symptoms of diabetes and the potential complications of a long-term elevation in blood sugar. Edible diabetic products are made with whole grains, brown rice, millet baked sweet potato, quinoa and oatmeal and can be consumed by the non-diabetic population to avoid occurrence of diabetes in the future.
Market Dynamics and Trends:
An increase in prevalence of diabetes along with the various other chronic diseases such as cardiovascular and obesity is one of the major factors driving the market. According to IDF Diabetes Atlas, there were 537 million people aged 20-79 years with diabetes in 2021 and this figure is predicted to reach 643 million and 783 million by 2030 & 2045 respectively. Also, high consumption of junk food leading to health issues from food including saturated and trans-fats have pushed individuals to utilize diabetic food products more often. As per the American Diabetes Association, saturated fat raises cholesterol levels increasing risk for heart diseases, heart attack and stroke.
More advertisements & awareness campaigns by the manufacturing companies raise health consciousness among the population. Moreover, the introduction of new advanced products that include low-fat dairy products, sugar-free beverages & snacks, and low-calorie edibles boost the market growth. For instance, Kate Farms introduced glucose support 1.2 plant-based, organic Nutrition Shake in February 2022 for U.S. diabetic patients.
However, the relatively high product prices hinder market growth to some extent. Also, low awareness regarding health benefits of these products, especially in developing nations restrains the uptake of diabetic food items. On the contrary, technological advancement, such as genetic and functional diabetic food coupled with rapid digitalization & thriving e-commerce industry to offer a wide range of products is expected to create ample growth opportunities in the coming years.
Market Segmentations and Scope of the Study:
Diabetic food market is segmented on the basis of disease type, product type, age group, distribution channel and geography. On the basis of disease type, the market is bifurcated into Type 1 and Type 2. Based on product type, the market is classified into confectionery, bakery products, dairy products, dietary beverages, ice creams and jellies, and others. Based on age group, the market is bifurcated into children and adults. By distribution channel, the market is categorized into supermarkets & hypermarkets, pharmacies & drug stores, online stores, and others. The geography breakdown and analysis of each of the aforesaid segments include regions such as North America, Europe, Asia-Pacific, and RoW.
Geographical Analysis:
North-America dominates the diabetic food market in terms of revenue and is expected to continue its dominance during the forecast period. This is owing to the rise in the aging population along with health complexities, such as cholesterol and high blood pressure level in individuals. According to the Federal Interagency Forum on Child and Family Statistics, in 2020, there were about 16.9% of the Americans aged 65 years old or over, which is projected to reach 22% by 2050.
Large number of obesity cases in the U.S. due to the high consumption of junk food is another factor contributing to regional revenue generation. According to Trust for America’s Health, 16 states in the U.S. have adult obesity rates at or above 35% including Delaware, Iowa, Ohio, and Texas in 2020.
While in the Asia-Pacific diabetic food market is penetrating highly due to an increase in the number of diabetic populations along with chronic kidney disease and obesity in nations such as China and India. As per IDF, in 2021 90 million adults aged 20 to 79 suffered from diabetes in South-East Asia. Furthermore, a rise in awareness of diabetic food products such as dairy products and confectioneries surges the regional growth.
Competitive Landscape:
Different players operating in the market include Kate Farms, Glucose Health, Inc., Nestlé, Unilever, Mars Inc., Tyson Food, The Hershey Company, The Kellogg Company, Fifty 50 Foods, Inc. These players are continuously launching innovative products to maintain their dominance. For instance, in December 2021, GLUCODOWN "enhanced water" drink mixes was launched by Glucose Health at Amazon in North America. Similarly, in June 2020, Splenda-sweetener brand had launched Splenda Diabetes Care Shakes. It is the very first no added sugar shakes that manage blood sugar and support to manage diabetes & prediabetes.
KEY BENEFITS:
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The diabetic food market report provides the quantitative analysis of the current market and estimations from 2021 to 2030. This analysis assists in identifying the prevailing market opportunities to capitalize on.
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The study comprises of an extensive analysis of the diabetic food market trends including the current and future trends for depicting the prevalent investment pockets in the market.
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The information related to key drivers, restraints, and opportunities, and their impact on the diabetic food market is provided in the report.
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The competitive analysis of the market players along with their market share in the diabetic food market is mentioned.
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The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
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The value chain analysis in the market study provides a clear picture of the stakeholders’ roles.
KEY MARKET SEGMENTS:
By Disease Type
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Type 1
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Type 2
By Product Type
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Confectionery
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Bakery Products
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Dairy Products
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Dietary Beverages
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Ice Creams and Jellies
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Others
By Distribution Channel
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Supermarkets & Hypermarkets
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Pharmacies & Drug Stores
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Online Stores
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Others
By Age Group
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Children
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Adults
By Geography
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North America
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U.S.
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Canada
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Mexico
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Europe
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UK
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Germany
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France
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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India
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Japan
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South Korea
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Australia
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Rest of Asia-Pacific
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RoW
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UAE
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Saudi Arabia
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South Africa
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Brazil
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Remaining countries
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