E Paper Display Market by Product Type (Auxiliary Display, Electronic Shelf Labels, E Readers and Others), by Product Size (Large, Medium and Small), by Application (Consumer Electronic, Healthcare, Media & Entertainment, Transportation, Institutional, and others) – Global Opportunity Analysis and Industry Forecast 2024-2030

Market Definition

The E Paper Display Market size was valued at USD 2.79 billion in 2023 and is predicted to reach USD 8.45 billion by 2030 with a CAGR of 17.14% from 2024 to 2030. E paper display also knowns as electronic paper display or E ink display is a form of electronic display technology that is designed to mimic or copy the appearance of ink on paper produce a low power paper like display. E paper display hold its presence in various industrial sectors that includes consumer, electronic, healthcare, media & entertainment, transportation, institutional and others. The advantage of E paper display includes that it reflects ambient light such as normal paper and requires power only when image or text is being updated. The applicability of E paper display is rising due to high reflectivity, contrast, readability and wide viewing angel even during reading in direct sunlight. The non-requirement of electricity to sustain the display text and image adds to the sustainability of E paper display. 

Market Dynamics and Trends

The ongoing technological advancement by key players such as Xiaomi that includes integration of sensors, colour reproduction, power efficiency and refresh rate is generating high demand of E paper display. For example, Chinese brand Xiaomi launched its 7-inch black and white reader on January, 2024 known as the Xiaomi E paper book. The new device launched by Xiaomi comes with a G-sensor that allows the e readers to change the direction of the E paper display based on the position of their dominant hand to make their reading session comfortable.

Also, rapid adoption of sustainability strategy across the globe is boosting the E paper display market due to low power consumption of E paper displays that eliminates the need for frequent charging of the battery and saves e waste. In November, 2023 Fortec, UK launched Litemax E paper display that consumes low power of only 13.5 W during update of fonts and image and as low as 0.6W while in standby mode.

Moreover, the increasing adoption of wearable such as fitness tracker, smart watch and medical devices is driving the market growth of e paper display. E-paper displays are utilized in the screens of these devices, offering users a long-lasting display experience characterized by low power consumption, sunlight readability, and flexibility. In 2023 Fossil launched Gen 6 Hybrid Edition Smart Watch. The wearable comes with a E paper display allowing two weeks of battery life significantly improving battery life in comparison to 24 hours estimation for the standard version.

However, the black and white or limited colour options of the E paper display limits its use in scenarios that requires vibrant visuals that act as a restraining factor in the growth of E paper display market. On the contrary, the integration of E paper display technology in smart watch and fitness tracker due to low consumption of energy and flexible nature is expected to  boost up the demand for E paper display in the upcoming years.

Market Segmentation and Scope of the Study

The E paper display market is segmented on the basis of product type, product size, application, end user and geography. On the basis of product type, the market is classified into auxiliary display, electronic shelf labels, e- readers and others. On the basis of product size, the market is divided into large, medium, and small. On the basis of application, the market is segmented into consumer electronic, healthcare, media & entertainment, transportation, institutional and others. Regional breakdown and deep analysis of each segment are included for North America, Europe, Asia-Pacific, and Rest of the World.

Geographical Analysis

Asia-Pacific holds the dominant share of global E paper display market and is expected to continue dominating the market during the forecasted period. This is due to the presence of key players such as E Ink Holdings, Samsung Electronics Co. Ltd., and Dasung, that are adopting various strategies including product launches in the region is driving the demand of E paper display in the market. For instance, Dasung launched E Ink desktop monitor in China in 2021 that is eye friendly to reduce eye strain. The E ink desktop monitor launched by Dasung use low power consumption with high dimension display that prevents readers to develop eye strain due to long reading session.

Moreover, the growing demand for digital signage solutions in retail, transportation, and hospitality sectors, coupled with advancements in e-paper display technology is accelerating the market demand rate. In January, 2024 Remarkable launched Remarkable 2 E paper tablet in India in response from fastest growing consumer technology market of India. Remarkable aims to prevent the Indians to avoid distractions during their reading sessions through their technology similar to paper.

On the other hand, North America is expected to show a steady rise in the E paper display market. This is due to the wide scale adoption of sustainable development strategy in the countries such as U.S., Canada and Mexico. E paper display use bistable technology that use energy only during updation of size and require no power during static mode. According to International Energy Agency Report of 2023, U.S. accounted 4% progress in attaining energy efficiency. E paper display are highly energy efficient and retain image without any power consumption results in saving energy and accelerating its demand in the region.

Moreover, the rising number of e readers in the region is accelerating its demand in the market. E readers reply on E paper display due to high resolution, low power consumption and readability in various lighting condition. According to latest report published by National Library of Biotechnology published in 2023, the preference of e books is high in U.S. in comparison to traditional printed books as they are easy to carry and comfortable to read. The rising growth of e readers accelerates the demand of e paper display to avoid distraction, a convenient reading experience in all type of lighting condition with similar appearance of ink on paper. 

Competitive Landscape

The E paper display market comprises of various market players such as E Ink Holdings Inc., Plastic Logic HK Ltd., Clear Ink Displays Inc., Pervasive Displays Inc., Toppan Printing Co. Ltd., Liquavista Co. Ltd., Cambrios Technologies Corporation, LG Electronics Inc., Samsung Electronics Co. Ltd. and Orient Display Inc. These companies are adopting various strategies such as to remain dominant in the E paper display market.

For instance, in October, 2023, PDP launched new 32” (16:9) Philips Tableaux 5150I for hospitality industry. The new product launched by PDP display static image without the use of any energy source requiring power only during updation with clear visibility of full colour digital signage.

Moreover, In March, 2023, E Ink Display Inc. collaborated with Sharp Corporation to introduce E paper poster using E Ink technology. The digital signage in E paper display is gaining popularity due to excellent readability in various lighting condition, aesthetic integration and minimal maintenance requirement.

KEY BENEFITS

• The report provides quantitative analysis and estimations of the E paper display market from 2024 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep dive analysis of the E paper display market including the current and future trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the E paper display market is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

KEY MARKET SEGMENTS

By Product Type

• Auxiliary Display

• Electronic Shelf Labels

• E Readers and Others 

By Product Size

• Large

• Medium 

• Small

By Application 

• Consumer

• Electronic

• Healthcare

• Media & Entertainment

• Transportation 

• Institutional, and others

By Region

• North America    

  • The U.S.

  • Canada

  • Mexico

• Europe    

  • The U.K.

  • Germany

  • France

  • Italy

  • Spain

  • Denmark

  • Netherlands

  • Finland

  • Sweden

  • Norway

  • Russia

  • Rest of Europe

• Asia-Pacific    

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• Rest of the World (RoW)    

  • Latin America

  • Middle East

  • Africa

REPORT SCOPE AND SEGMENTATION:

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