Europe Power Bank Market

Market Definition

Europe Power Bank Market size was valued at USD 395.22 million in 2023, and is predicted to reach USD 515.10 million by 2030, with a CAGR of 3.4% from 2024 to 2030.

The power bank industry is dedicated to designing, manufacturing, and distributing portable charging devices. These devices, typically equipped with lithium-ion or lithium-polymer batteries, are engineered to store electrical energy and provide on-the-go charging for many portable electronic devices such as smartphones, tablets, digital cameras, and laptops. The industry has evolved rapidly, responding to the increasing reliance on mobile devices and the consequent need for portable power solutions.

The advantages of power banks are numerous and significant. Their primary benefit lies in their portability, allowing users to charge electronic devices without a stationary power source. This feature mainly benefits people who travel frequently or engage in outdoor activities. Moreover, power banks are designed to be compact and lightweight, enhancing their convenience.

Additionally, modern power banks are available in various capacities, enabling them to store enough energy to charge multiple devices or provide several charges to a single device, which is especially useful during extended periods away from traditional power sources. However, the environmental impact of these devices, particularly the production and disposal of lithium batteries, is a concern, necessitating proper recycling and disposal methods to minimize their ecological footprint.

Rising Smartphone Penetration, 5G Expansion, and Energy-Intensive Applications Fueling Backup Demand

The rapid rollout of 5G networks across Europe, coupled with surging smartphone penetration, has significantly increased reliance on mobile devices for streaming, gaming, AR/VR applications, and digital payments. These activities consume far more energy than traditional voice and data usage, placing continuous strain on device batteries. As consumers demand faster charging speeds and uninterrupted connectivity, power banks have become critical accessories for daily use. Moreover, the widespread adoption of USB-C and Power Delivery (PD) standards across new devices has further accelerated demand for advanced, high-capacity power banks that can efficiently charge multiple gadgets simultaneously.

Growing Outdoor, Travel, and Remote-Work Lifestyles Driving Off-Grid Power Needs

Europe’s increasing affinity for outdoor recreation, regional tourism, and flexible work culture has expanded the role of power banks beyond urban commuting. With more people traveling, camping, and working remotely, demand for rugged, high-capacity, and fast-charging models has intensified. Extended power outages caused by extreme weather events and rising awareness of emergency preparedness have also fueled adoption of portable backup solutions. Additionally, professionals in logistics, field services, and transportation sectors are relying more heavily on durable power banks to ensure uninterrupted device operation during long shifts and remote assignments.

Heavy Dependence on Imported Battery Cells and Raw Materials Constraining Local Growth

Despite Europe’s growing push for technological self-sufficiency, the power bank industry remains highly dependent on imported lithium-ion cells, semiconductors, and charging ICs, primarily sourced from Asian markets. This reliance exposes manufacturers to volatile raw material prices, supply chain disruptions, and regulatory uncertainties linked to international trade. The lack of large-scale domestic battery production capacity limits Europe’s ability to achieve cost competitiveness and scale innovation locally, posing a structural challenge to long-term market resilience.

EU Green Transition and Local Manufacturing Incentives Unlocking New Growth Avenues

The European Union’s strong focus on sustainability, circular economy policies, and renewable energy integration presents a major opportunity for the power bank market. Incentives for localized production, recycling programs for electronic waste, and investments in advanced battery research are paving the way for greener, energy-efficient, and recyclable power bank solutions. Manufacturers that align with EU eco-design standards and leverage tax benefits for local assembly can cater to the rising consumer preference for sustainable electronics. This transition not only reduces import reliance but also strengthens Europe’s technological sovereignty while opening doors for innovation in eco-friendly, premium power bank models.

The Russia Holds the Dominant Market Share in the Europe Market

A significant driver for the power bank market in Russia is the increasing demand for mobile accessories. According to data from the Hong Kong Trade Development Council (HKTDC), the smartphone accessories market in Russia experienced a remarkable 50% growth in the first nine months of 2021. This surge is primarily attributed to the rising prevalence of wireless charging systems, indicating a consumer preference for advanced and convenient charging solutions.

The study also reveals that about 25% of Russian smartphone purchasers opt to buy an additional charger, leading to the sale of 4.5 million units, valued at approximately USD 79.28 million during the first three quarters of 2021. This trend is a clear indicator of the growing market for power banks, as consumers seek additional charging options for their devices.

Poland is Expected to Show Steady Growth in the Europe Power Bank Market

The recent institutionalization of remote working in Poland's labor code has further impacted the power bank market. The legislation signed into law by President Andrzej Duda in January 2023 makes remote working a permanent option in the Polish labor market. This new normal in the work environment has increased reliance on electronic devices such as smartphones, laptops, and tablets, essential tools for remote work.

Consequently, there is a growing need for power banks to ensure these devices remain charged throughout the day, irrespective of the user's location. These developments create a conducive environment for the increased demand and usage of power banks, positioning them as essential tools in the evolving landscape of digital connectivity and mobile work culture in Poland.

Competitive Landscape 

The Europe Power Bank industry includes several market players such as Anker Innovations Co., Ltd., Xiaomi Corporation, Samsung Electronics Co., Ltd., Belkin International, Inc., UGREEN Group, Baseus Technology Co., Ltd., Xtorm B.V., Goal Zero, Inc., Zendure Inc., RAVPower (Sunvalley Group brand), AUKEY International, Energizer Holdings, Inc., Duracell Inc., Huawei Device Co., Ltd., EcoFlow

Europe Power Bank Market Key Segments

By Battery Capacity

• Up to 5,000 mAh

• 5,001 to 10,000 mAh

• 10,001 to 20,000 mAh

• Above 20,000 mAh

By Battery Type

• Lithium-Ion (Li-Ion) 

• Lithium-Polymer (Li-Po)

By Portability

• Mini Power Banks

• Compact Power Banks

• Large High-Capacity Power Banks

By Charging Technology Type

• Magsafe or Wireless Charging Support

• Standard Charging Support

By Number of Ports

• 1 to 2 Ports

• 3 to 5 Ports

• More than 5 ports

By Design

• Standard Power Banks

• Rugged Power Banks

By Display Technology

• Power Banks with Display Technology

• Power Banks without Display Technology

By Compatibility

• Universal Power Banks

• Device-Specific Power Banks

By Power Output

• Less than 15W

• 15-65W

• 66 to 200W

• More than 200W

By Distribution Channel

• E-commerce or Online

• Offline

By Region

• Europe

  • The UK

  • Germany

  • France

  • Italy

  • Spain

  • Russia

  • Sweden

  • Poland

  • Norway

  • Denmark

  • Netherlands

  • Finland

  • Rest of Europe

​​​​​KEY PLAYERS

• Anker Innovations Co., Ltd.

• Xiaomi Corporation

• Samsung Electronics Co., Ltd.

• Belkin International, Inc.

• UGREEN Group

• Baseus Technology Co., Ltd.

• Xtorm B.V.

• Goal Zero, Inc.

• Zendure Inc.

• RAVPower (Sunvalley Group brand)

• AUKEY International

• Energizer Holdings, Inc.

• Duracell Inc.

• Huawei Device Co., Ltd.

• EcoFlow

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