Frozen Potato Market by Product (French Fries, Hash Browns, Shaped, Mashed, Battered/Cooked, Topped/Stuffed, and Others), by End-Users (Residential and Commercial), and by Distribution Channel (Modern Trade, Grocery Stores, and Online)- Global Opportunity Analysis and Industry Forecast 2022-2030

Market Definition

The global Frozen Potato Market was valued at USD 61.82 billion in 2021 and is predicted to reach USD 90.52 billion by 2030, expanding at a CAGR of 4.6% from 2022-2030. Potato is one of the staple foods produced and consumed on a huge scale either naturally or in preserved form. Frozen potato is a type of processed potato that is marketed as a prepackaged meal or ready-made food having a prolonged life.

Frozen potatoes are ready-to-cook mainly containing vitamin B6, fiber, magnesium, and antioxidants. This product comes in various forms that include French fries, hash browns, and mashed among others that are required on a large scale, especially for commercial purposes. The potatoes are processed with the help of advanced machinery at a very low temperature. Frozen potatoes can retain their quality condition for about 12 months and remain safe to eat for a longer period of time compared to non-processed ones.

Market Dynamics and Trends

The increasing demand for frozen potatoes is attributed to the rising consumer preference toward convenience food items such as ready-to-cook frozen food items. Additionally, potato-based foods contain high fiber that helps consumers in lowering cholesterols.  

Also, rapid growth in the veganism plant-based diet across the world due to various health benefits such as the low risk of diabetes and heart disease is driving the growth of the frozen potato market. Moreover, the rising women’s employment rate has increased the dependency on frozen food, which is expected to further propel the growth of the market.

Furthermore, growing awareness about the advantages of potatoes such as the presence of antioxidants that helps fight various diseases including heart disease, arthritis, and stroke coupled with the prevention of constipation and irritable bowel syndrome boosts the market growth.

However, high storage expenses coupled with high logistic costs are the factors that restrain the growth of the market. On the contrary, the development of new flavors and products along with the availability of various products such as tater tots, hash browns, and seasoned fries among others is expected to create ample growth opportunities for the market for frozen potatoes, in the coming years.

Market Segmentations and Scope of the Study

The frozen potato market share is segmented on the basis of product, end-users, distribution channel, and geography. On the basis of product, the market is divided into french fries, hash browns, shaped, mashed, battered/cooked, topped/stuffed, and others. On the basis of end-users, the market is segmented into residential and commercial.

On the basis of distribution channel, the market is bifurcated into modern trade, grocery stores, and online. The geography breakdown and analysis of each of the aforesaid segments include regions such as North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

Asia-Pacific region held the lion’s share in the frozen potato market in 2021 and is expected to continue dominating the market during the forecast period. This is attributed to the rapid rise in convenience food consumption such as French fries across popular fast-food franchises including McDonald's, Subway, KFC, and Domino’s Pizza.

Also, the increasing number of online retailers and food-service providers that deliver quick food items such as fries, aloo tikki, and aloo chaat through their channels such as Swiggy, Uber Eats, and Zomato drives the market growth in this region. Moreover, people are increasingly inclined toward frozen food products as the amount of time they spend cooking is lessened. The countries such as China, Japan, India, and South Korea are examples of these factors that drive the market growth in this region.

North America is expected to exhibit a steady rise in the frozen potato market during the forecast period, due to the high consumption rate of frozen food products paired with the high consumer spending capacity on these items. For instance, in 2022, according to IBISWorld, frozen food production in the US was estimated at USD 35.6 billion and it is rising at the rate of 1.3%.

Moreover, the presence of prominent players along with a high contribution ratio from the companies such as McCain Foods Ltd, Lamb-Weston Holdings, Inc., and J.R. Simplot Company among others drives the market growth in this region. For instance, in June 2019, Lamb Weston Signs acquired a frozen potato processor in Australia, Ready Meals Ltd. This strategic acquisition was aimed at strengthening the global expansion capabilities and take the frozen meal market to another height. Lamb Weston is a leading supplier of frozen potato, sweet potato, appetizer, and vegetable products to restaurants and retailers around the world.

Competitive Landscape

The frozen potato industry comprises various market players such as McCain Foods Limited, J.R. Simplot Company, Aviko Holding B.V, Lamb-Weston Holdings, Inc., Agristo NV, Agrarfrost Holding GmbH & Co. KG, Bart’s Potato Company, Farm Frites, Greenyard, Himalaya Food International Ltd., and others. These market players are adopting various strategies including product launches, acquisitions, joint ventures, and planning expansion of business across various regions to maintain their dominance in the market.

For instance, in February 2022, Kraft Heinz and the J.R. Simplot Company announced a collaboration and signed a long-term strategic agreement ‘Simplot’ to enhance business efficiencies with the help of vertical integration and a better supply of potatoes to improve the quality of frozen potatoes.

Moreover, in September 2020, Aviko NV acquired a potato plant from Unilever under a partnership. This acquisition was aimed at facilitating the support and growth of its prominent potato products such as granules and flakes. The main aim of this partnership is to boost the scale and technology to manufacture better-quality frozen potato products.

Key Benefits

• The frozen potato market report provides a quantitative analysis of the current market alongside the estimations throughout 2022 to 2030. This analysis assists in identifying the prevailing market opportunities to capitalize on.

• The study comprises an extensive analysis of the current and future frozen potato market trends, depicting the prevalent investment pockets in the industry.

• The information related to key drivers, restraints, and opportunities, and their impact on the frozen potato market is provided in the report.

• The competitive analysis of the key players along with their market share in the frozen potato market is mentioned.

• The SWOT analysis and Porter’s Five Forces model are elaborated on in the study.

• The value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

Frozen Potato Market Key Segments

By Product

• French Fries

• Hash Browns

• Shaped

• Mashed

• Battered/Cooked

• Topped/Stuffed

• Others

By End-Users 

• Residential

• Commercial

By Distribution Channel

• Modern Trade

• Grocery Stores

• Online

By Geography

• North America

  • U.S

  • Canada

  • Mexico

• Europe

  • UK        

  • Germany        

  • France        

  • Spain        

  • Italy        

  • Netherlands        

  • Denmark        

  • Finland        

  • Norway        

  • Sweden        

  • Russia        

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific    

• RoW

  • Latin America

  • Middle East        

  • Africa

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