The Global Frozen Potato Market size is estimated to be USD 58.86 billion in 2019 and is predicted to reach USD 85.93 billion by 2030 with a CAGR of 3.5% from 2020-2030. Potato is one of the main staple foods produced and consumed on a large scale either in natural or preserved form. Potatoes are used in residential and commercial scales as per requirement. Frozen potatoes are the preserved one in their natural or preserved form with its nutritional value. Frozen potatoes are easy to cook and in no time it is ready as per the use. Potatoes can be cooked in different forms hence the demand for frozen potato in different forms such as French fries, mashed and others are required on a large scales specially for commercial purpose.
Market Dynamics and Trends
Over the period of time fast developing food industry with changing food habits across the globe coupled with technological advancement on a large scale. Moreover, increase in quick service restraunts and increasing trend of fast food is further expected to promote the growth of frozen potato market.
The other factors include increasing urbanization, increase in disposable income increased demand of convenience food product and ready to use food items are also expected to propel the market growth. However, increased demand of low temperature are high cost associated with it are expected to inhibit the growth of frozen potato market. Moreover, Increased demand of freshly prepared food and changing food habits with increase in working population are expected to further increase the demand of frozen potato and create ample opportunities in the frozen potato market over the forecast period.
Market Segmentations and Scope of the Study:
The global frozen potato market share is analyzed on the basis of product, end user, and geography. On the basis of product, the market is segmented into French Fries, Hash Brown, Shapes, Mashed, Sweet Potatoes/Yam, Battered/Cooked, Twice Baked, Topped/Stuffed, and Others. On the basis of end user, the market is divided into residential and commercial. Geographic breakdown and analysis of each of the aforesaid segments includes regions comprising North America, Europe, Asia-Pacific, and RoW.
North America is expected to hold the major market share owing to the increased adoption of convenience food products with high disposable income. Moreover, increase in quick service restraunts and rapid growth in food industry coupled with increased consumption of fast food are expected to further expect to accelerate the market growth.
Asia pacific is further expected to show rapid growth with constant increase in market share owing to wide development of food industry in developing economies with increase in disposable income and increased urbanization. Furthermore, wide uses and technological advancement are further expected to fuel the growth of frozen potato market.
The frozen potato market, which is highly competitive and fragmented in nature, consists of various market players. Some of the major market players include Agristo NV, Agrarfrost GmbH & Co. KG, Coöperatie Koninklijke Cosun U.A. (Aviko NV), Bart’s Potatoo Industry, Farm Frites, Greenyard NV (Pinguin NV), J.R. Simplot Company, Himalya International Ltd., The Kraft Heinz Company, McCain Foods, and Lamb-Weston (TaiMei Potato Industry Limited), among others.
Over the past few years there have been various developments taken place in the frozen potato market and are expected to further takes place in near future to contribute the overall market size. For instance, March 2019, Farm Frites, HAS University of Applied Sciences, Wageningen University & Research and the province of South Holland signed the covenant "Green Circle Sustainable French Fries Chain" at Farm Frites in Oudenhoorn. This concludes a literally fruitful collaboration. The parties will work together on the reduction of greenhouse gases, the promotion of sustainable energy, the promotion of biodiversity and a healthy soil with sufficient organic substances.
- The frozen potato market report provides the quantitative analysis of the current market and estimations through 2020-2030 that assists in identifying the prevailing market opportunities to capitalize on.
- The study comprises a deep dive analysis of the frozen potato market trend including the current and future trends for depicting the prevalent investment pockets in the market.
- The information related to key drivers, restraints and opportunities and their impact on the frozen potato market is provided in the report.
- The competitive analysis of the market players along with their market share in the global frozen potato market.
- The SWOT analysis and Porters Five Forces model is elaborated in the study.
- Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.
KEY MARKET SEGMENTS:
- Global Frozen Potato market – By Product
- French Fries
- Hash Brown
- Sweet Potatoes/Yam
- Twice Baked
- Global Frozen Potato market – By End User
- Global Frozen Potato market –By Geography
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Saudi Arabia
- South Africa
- Rest of RoW
- North America