Graphic Design Market by Type (Product Packaging Design Industry, Web and App UI Design Industry, Corporate Identity Design Industry, Advertising & Communication Design Industry, Building and Construction Design Industry, and Others), by Platforms (Online and Offline), and by End-Users (Individual, Small & Medium Enterprises, and Large Enterprises) – Global Opportunity Analysis and Industry Forecast, 2024–2030

Market Overview

The global Graphic Design Market size was valued at USD 57.5 billion in 2023 and is predicted to reach USD 78.25 billion by 2030, with a CAGR of 4.5% from 2024 to 2030. Graphic design is a creative and strategic process that involves visually communicating messages or information to a target audience. It encompasses the use of various visual elements such as images, typography, colors, and layout to create designs that effectively convey a specific message or brand identity.

Graphic design is utilized across a wide range of mediums, including print materials including brochures, posters, and packaging, as well as digital platforms such as websites, social media, and mobile applications. The goal is to not only make the information visually appealing but also to ensure that it is easily understandable and memorable. Graphic design is crucial in marketing and branding, as it contributes in shaping the visual identity of a company or product and plays a key part in creating a lasting impression on the audience.

Expanding E-Commerce Industry Across the Globe Drives the Market Growth

The global expansion of the e-commerce industry is playing a pivotal role in propelling the growth of the graphic design market. For instance, the global e-commerce sector is growing at a significant rate, reaching USD 26.7 trillion in 2021. With the rapid growth in the e-commerce sector, visually appealing and user-friendly online platforms are now imperative for success in e-commerce, influencing user engagement and purchase decisions.

Moreover, the worldwide reach of e-commerce necessitates graphic designers to create visuals that resonate across diverse cultural landscapes, crucial for brands seeking a global footprint. As consumers increasingly shift their shopping experiences online, businesses are recognizing the importance of visually appealing and user-friendly online platforms, driving the demand for graphic design services. 

Digital Transformation Fuels Surge in Graphic Design Market Growth

The increasing shift to digital platforms in various industries is leading to a growing demand for graphic design services. Businesses now actively look for visually appealing digital content for their websites, social media, and other online channels. The evolving digital ecosystem driving the demand for designs that not only captivate audiences but also align with the brand identity and values.

For instance, globally, 91% of businesses are actively involved in digital initiatives, with 87% of senior business leaders emphasizing the priority of digitalization. Furthermore, 89% of companies have either already embraced a digital-first business strategy or have intentions to adopt one. As businesses recognize the influential role of graphical design in shaping their online presence, the demand for graphic design services is poised to rise, driving the growth of the market.

High Cost and Availability of Do-It-Yourself (DIY) Design Tools Restrains Market Growth

The graphic design market faces obstacles to its growth due to the high costs associated with professional services and the widespread availability of user-friendly do-it-yourself (DIY) design tools. For smaller businesses with limited budgets, investing substantially in professional graphic design is often financially challenging.

Additionally, the accessibility of DIY tools enables users to create basic designs independently, reducing the demand for external graphic design services. The prevalence of pre-designed templates and stock graphics on these platforms further diminishes the need for professional designers.

Introduction of Immersive Design Technologies Creates Market Opportunities

The graphic design landscape is undergoing a significant transformation with the introduction of immersive technologies such as motion graphics, 3D animation, and virtual reality (VR). These innovations are set to reshape the graphic design market, offering more engaging and interactive experiences. As these advanced tools become essential for designers, they are expected to revolutionize how visual content is created and enjoyed. The combination of motion graphics, 3D animation, and VR opens up exciting creative avenues, presenting numerous opportunities for growth and innovation in the graphic design industry in the years to come.

North America dominates the graphic design market

The graphic design market in North America is experiencing growth propelled by the expanding e-commerce sector. According to the latest report from the Census Bureau of the Department of Commerce, the e-commerce sales in the U.S. reached USD 281.1 billion in the third quarter of 2023, making e-commerce as one of the major industries in the country in the evolving market landscape.

The rise in online shopping industry is driving the demand for visually appealing websites, striking product displays, and effective marketing materials, boosting the need for graphic design services. As businesses prioritize engaging digital experiences in North America, the graphic design market is poised to grow in this region. Moreover, the presence of key market players such as Microsoft Corporation, Adobe Inc, and Oracle Corporation among others play a major role in the growth of the graphic design market in this region.

For instance, Microsoft introduced "Designer," a new graphic design tool integrated into Microsoft 365. The tool is designed to allow users to create professional-looking graphics, presentations, and social media content with ease. With a focus on user-friendly features and customizable templates, designer aims to simplify the graphic design process for a broad audience. 

Asia Pacific is expected to show steady growth in the graphic design market

The rise of digitalization in the Asia-Pacific region is boosting the graphic design market. As businesses and industries increasingly transition towards digital platforms in this region, there is a growing demand for visually appealing digital content. In addition, the government is also taking numerous initiatives to promote digitalization in this region.

For instance, about 88% of small and medium enterprises (SMEs) in India have embarked on their digitalization journey in the past five years. With the growing shift towards digital platforms, including SMEs, there is a rising demand for visually engaging online content.  This increasing trend of digitalization is a key driver behind the growth of the graphic design market in the Asia-Pacific region.

Moreover, the significant presence of one of the largest e-commerce industries in the Asia-Pacific region is the major driving force behind the growth of the graphic design market in this region. The Asia-Pacific region is home to several of the world's largest and fastest-growing e-commerce markets, including China, India, and Indonesia.

As per the latest reports, the e-commerce market in China is set to reach about USD 2.2 trillion in 2023, retaining its position as the world's largest marketplace for online sales. As these markets continue to mature and expand, the demand for skilled graphic design services is expected to grow significantly, further propelling the growth of the graphic design industry in the region.

Competitive Landscape

Several market players operating in the graphic design industry include Adobe Systems Incorporated, Microsoft Corporation, BlueFocus Communication Group Co, Facebook Inc., Oracle Corporation, IBM Corporation, Pinterest, Alphabet Inc. (Google), Snap Inc., WPP Plc., Canva Pty Ltd, InVisionApp Inc., DesignBold, Aardman Animations Ltd, Axure Software Solutions Inc., among others. These companies are taking various initiatives such as housing project launches to remain dominant in the graphic design market.

For instance, in October 2023, Adobe launched Generative Fill in Photoshop, integrating Adobe Firefly's generative AI into design workflows. that allows users to non-destructively manipulate images using simple text prompts. The launch promises transformative effects across Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express, driving the growth of the graphic design market.

Moreover, in October 2023, Canva, the graphic design platform, launched its new suite of AI-powered design tools named 'Magic Studio'. The suite includes features such as Magic Switch for instant format conversion, Magic Media for text-to-image and text-to-video capabilities, Magic Design for easy content creation, and Brand Voice for on-brand copywriting assistance, making content creation easy and more accessible to everyone.

GRAPHIC DESIGN MARKET KEY SEGMENTS

By Type 

• Product Packaging Design Industry

• Web and App UI Design Industry

• Corporate Identity Design Industry

• Advertising & Communication Design Industry

• Building and Construction Design Industry

• Others 

By Platforms 

• Online 

• Offline

By End-Users 

• Individual

• Small & Medium Enterprises

• Large Enterprises

By Region        

• North America    

  • The U.S.

  • Canada

  • Mexico

• Europe    

  • The U.K.

  • Germany

  • France

  • Italy

  • Spain

  • Denmark

  • Netherlands

  • Finland

  • Sweden

  • Norway

  • Russia

  • Rest of Europe

• Asia-Pacific    

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• Rest of World    

  • Latin America

  • Middle East

  • Africa

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