Hand Dryer Market by Type (Hot Hand Dryer and Jet Hand Dryer), by Operation (Push Button and Automatic), by End User (Residential and Commercial), and by Distribution Channel (Offline and Online) – Global Opportunity Analysis and Industry Forecast, 2024–2030

Market Definition

The global Hand Dryer Market size was valued at USD 1.24 billion in 2023, and is predicted to reach USD 2.86 billion by 2030, with a CAGR of 12.7% from 2024 to 2030. Hand dryers are electric devices used for rapidly drying hands after washing. They are commonly found in public restrooms, offices, and various commercial settings. They come in different types, such as air blade, jet, warm air, and high-speed dryers, each with its unique drying mechanism.

There is a growing emphasis on hygiene, energy efficiency, and sustainability, driving the development of hand dryers with advanced features, including high-efficiency particulate air (HEPA) filters, touchless technology, and energy-saving designs. Hand dryers are widely adopted in healthcare for their hygiene benefits, in food service for sanitation, in offices for cost savings, and in various high-traffic areas for their convenience and environmental friendliness.

Market Dynamics and Trends

The increasing awareness of environmental concerns with the use of traditional paper towels led to the adoption of hand dryers. This adoption significantly reduces the consumption of paper towels and decreases the process of deforestation. This shows a positive impact on the environment. This factor, in turn, is driving the growth of the hand dryer market.

Also, the growing global awareness of health issues is leading to a rising trend in touchless hand drying. This factor is leading to a continuous growth in the global hand dryer market. The increasing hygienic lifestyle among people in well-developed countries, such as the U.S. and China, is leading to the installation of hand dryers in public bathrooms. According to a cross-sectional survey of U.S. adults, around 36.9% of the respondents adopted hand dryers after the pandemic to maintain hand hygiene. 

Moreover, the market is experiencing a considerable growth, driven by innovations of appliance manufacturers in hand dryer technology in terms of environmental and user-friendly features for consumers. For instance, in May 2022, Intelligent DryFlow, a hand dryer manufacturer, launched the world’s first carbon-neutral hand dryers, which avoids and reduces CO2 emissions. It is developed in partnership with Intelligent Facility Solutions Ltd., which supplies sustainable hand dryers and washroom accessories to commercial and education sectors.

However, the high initial cost that restricts small and medium-sized industries from installing hand dryers is restraining the growth of the hand dryer market. On the contrary, smart hand dryers with high-efficiency particulate air (HEPA) filters offer a variety of benefits, such as occupancy sensors, remote monitoring, and data analytics. These features can help businesses manage restroom facilities more efficiently, reduce maintenance costs, and improve user experiences. This is expected to create significant growth opportunities for the market.

Market Segmentation and Scope of Study

The hand dryer market share is segmented based on type, operation, end user, distribution channel, and region. On the basis of type, the market is categorized into hot hand dryer and jet hand dryer. Based on operation, the market is classified into push button and automatic. On the basis of end user, the market is divided into residential and commercial.

Based on distribution channel, the market is bifurcated into offline and online. The offline segment is further divided into hypermarkets/supermarkets, specialty store, and others. The regional breakdown and analysis of each of the aforesaid segments includes regions, such as North America, Europe, Asia-Pacific, and the rest of the world (RoW).

Geographical Analysis

North America holds the dominant share in the hand dryer market. This is attributed to the growing government initiatives in well-developed countries such as the U.S. and Canada toward public health and hygiene among the commercial and industrial sectors. This is driving the overall growth of the market.

For instance, in August 2023, the State Department of the U.S. launched a new Bureau of Global Health Security and Diplomacy, which aims to improve the global system for preventing, detecting, controlling, and responding to infectious diseases. As more businesses and institutions continue to prioritize cleanliness and hygiene due to health concerns, it impacts the demand for hygienic solutions such as touchless hand dryers in various commercial settings, including restrooms and public spaces.

Also, prominent manufacturers such as Excel Dryers in the region are adopting various strategies, including innovation, to drive the overall hand dryer market growth. For instance, in August 2023, Excel Dryer upgraded its hand dryer product line up with XLERATOR hand dryer models with electrostatic High-Efficiency Particulate (HEPA) filtration. This showcases the ThinAir hand dryer, which is 95% more cost-efficient than paper towels. It takes less than 14 seconds of dry time.

On the other hand, Asia-Pacific shows substantial growth in the hand dryer market, owing to the rising urbanization in the Asian countries and the growing economic development. According to the United Nations (UN), the GDP growth of India is projected to stay at 5.8% in 2023. Thus, the growing cities and modernization drive the construction of airports, malls, hotels, and offices, creating the need for efficient and hygienic hand-drying solutions and fueling the growth of the regional market.

Moreover, the pandemic led to a surge in government initiatives to improve hand hygiene in the region. Various government facilities in India and other Asian countries are increasingly promoting hand hygiene, which is driving the hand dryer market growth. For instance, in January 2021, ICA India launched the "Achhi Aadat (Good Habit)" campaign to raise awareness among 100 million people about how hygiene practices can help prevent the spread of COVID-19 and other infectious diseases. The campaign promotes proper handwashing and hand drying to protect public health.

Competitive Landscape  

The hand dryer industry includes several market players, including Bobrick Washroom Equipment, Inc., American Specialities, Inc., Excel Dryer, Dyson, Euronics Industries Pvt. Ltd., Saniflow SA, World Dryer, Maylerescape Limited, Hokwang Industries Co., Ltd., Jaquar India, and others. These market players opt for various strategies, such as acquisition and expansion, to maintain their dominance in the global hand dryer market.

For instance, in May 2023, Hokwang Industries Co., Ltd., a manufacturer of automatic hygiene products, launched its hand dryer line with new features to improve hygiene. The updated hand dryer, EcoHygiene, includes a HEPA filter, a plug-in back plate, and Ultraviolet-C (UVC) light to provide a more hygienic hand drying experience. The plug-in back plate makes installation easier, and the UVC light can kill bacteria and viruses on the hands and inside the dryer.

For instance, in May 2022, Bobrick Washroom Equipment, Inc. launched the PureDri Sanitizing Hand Dryer under its Pure Hygiene Solution collection. It is proven to eliminate 99% of bacteria and viruses. The UV+ technology in PureDri hand dryers is promoted for hygienic and wellness maintenance in toilets and washrooms.

KEY BENEFITS

• The report provides a quantitative analysis and estimations of the hand dryer market from 2024 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep-dive analysis of the hand dryer market, including the current and future trends to depict prevalent investment pockets in the market.

• Information related to the key drivers, restraints, and opportunities and their impact on the hand dryer market is provided in the report. 

• Competitive analysis of the key players, along with their market share is provided in the report.

• A SWOT analysis and the Porter's Five Forces model is elaborated on in the study.

• Value chain analysis in the market study provides a clear picture of the roles of stakeholders'.

HAND DRYER MARKET KEY SEGMENTS

By Type 

• Hot Hand Dryer

• Jet Hand Dryer

By Operation

• Push Button

• Automatic

By End-User

• Residential

• Commercial

By Distribution channel 

• Offline

  • Hypermarkets/Supermarkets

  • Specialty Stores

  • Others

• Online

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France

  • Italy

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

REPORT SCOPE AND SEGMENTATION:

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