India Mobile Phone Accessories Market by Product (Battery, Headphone/Earphone, Portable Speaker, Charger, Memory Card, Power Bank, Battery Case,Protective Case, Screen Protector, Mount & Stand, Cables, Selfie Stick, Pop-Socket, and Others), by Usage (Android, and iPhone), by Price (Low, Medium, and High),l by Distribution Channel (Offline, and Online), by Sales Category (Branded, Third Parties, and White Labels/NSame Brands)- Opportunity Analysis and Industry Forecast, 2024–2030.
Industry: Retail and Consumer | Publish Date: 29-Aug-2025 | No of Pages: 194 | No. of Tables: 154 | No. of Figures: 99 | Format: PDF | Report Code : RC1882
Market Definition
India Mobile Phone Accessories Market size was valued at USD 9.83 billion in 2023, and is predicted to reach USD 17.75 billion by 2030, at a CAGR of 8.2 % from 2024 to 2030. Also, the India mobile phone accessories market size was 468.4 million units in 2023, and is predicted to reach 1055.0 million units by 2030, with a CAGR of 11.5% from 2024 to 2030. Mobile phone accessories comprise additional items or devices crafted to improve the functionality, protection, or aesthetic appeal of mobile devices. These accessories serve as optional upgrades that users can acquire to personalize, safeguard, or enhance the capabilities of their mobile gadgets.
They encompass a broad array of products, including cases, screen protectors, chargers, power banks, headphones, earphones, Bluetooth speakers, stylus pens, car mounts, selfie sticks, and various adapters and cables. Meeting a diverse range of needs and preferences, mobile phone accessories provide users with the flexibility to tailor their mobile experience according to their lifestyle and specific requirements, ranging from practical utility to fashion and personalization.
E-commerce Expansion Driving Accessory Sales Across Urban And Rural India
India’s e-commerce sector continues to fuel rapid growth in mobile phone accessory sales, driven by increased internet penetration and smartphone usage. Platforms like Amazon, Flipkart, Meesho, and JioMart have made mobile accessories accessible even in Tier 2, Tier 3, and rural areas, offering extensive product choices, competitive prices, and doorstep delivery.
Online marketplaces are now the go-to channel for purchasing accessories such as screen guards, cases, chargers, Bluetooth earbuds, and smartwatches. Features like UPI payments, flexible return policies, and regular discounts have strengthened consumer trust and convenience. Moreover, small Indian brands and unbranded sellers now rely heavily on these platforms to reach new markets, fueling diversity and price competition in the segment.
Surge In Smartphone Usage Fuels Accessory Demand Nationwide
With India now hosting over 750 million smartphone users (as of early 2025), driven by affordable 4G/5G plans and budget smartphones, the accessory market is witnessing proportional growth. From students and gig workers to professionals and homemakers, smartphones are deeply embedded in daily routines, prompting increased demand for related accessories.
Government initiatives like Digital India, coupled with telecom players expanding into rural areas, have enabled first-time users to access essential accessories like screen protectors, power banks, and Bluetooth audio devices. In metros and urban regions, consumers frequently upgrade their smartphones, creating demand for premium accessories, personalized designs, and brand-compatible gear.
Compatibility Challenges In A Highly Diverse Smartphone Landscape
India’s mobile phone market is flooded with smartphones from multiple brands—each with frequent product launches and differing hardware specifications. This results in major compatibility issues for accessories like cases, screen guards, chargers, and earphones.
For accessory manufacturers and retailers, especially in smaller cities, maintaining inventory for a constantly changing smartphone lineup leads to high costs and stock obsolescence. Unorganized retail often struggles with outdated or incompatible accessories, frustrating consumers and impacting sales. The lack of universal standards—particularly in fast charging and audio ports—further adds to this challenge.
Rising Interest In Ar-compatible Accessories In India’s Youth-driven Digital Market
India's increasing engagement with augmented reality (AR), especially among younger smartphone users, presents a promising opportunity for accessory innovation. With AR adoption rising in mobile gaming, education, and online retail, there is a growing demand for affordable AR-enhancing accessories.
Startups and tech brands can tap into this space by developing low-cost AR glasses, smartphone-compatible headsets, or sensor-based accessories aimed at gaming, learning, and virtual try-ons—especially in regional languages. As digital literacy spreads and smartphone capabilities improve, AR-focused accessories could see strong uptake in both metro cities and digitally empowered rural pockets.
Competitive Landscape
The India mobile phone accessories market comprises various market players, such as BoAt Lifestyle, Ambrane India, Portronics Digital Pvt. Ltd., Zebronics India, Syska, Mivi, Digitek, Varni Technology (Varni), Inbase (Inbasetech), Noise, Amkette, Bluei Store, Intex Technologies, Ubon India,Truke, and others.
India Mobile Phone Accessories Market Key Segments
By Product
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Battery
-
Headphone/Earphone
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Portable Speaker
-
Charger
-
Memory Card
-
Power Bank
-
Battery Case
-
Protective Case
-
Screen Protector
-
Mount & Stand
-
Cables
-
Selfie Stick
-
Pop-Socket
-
Car/Bike Holder
-
Styluses
By Usage
-
Android
-
iPhone
By Price
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Low
-
Medium
-
High
By Distribution Channel
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Offline
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Specialty Mobile Stores
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General Retail / Hypermarkets
-
-
Online
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E-commerce Marketplaces
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Brand-owned Online Stores
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By Sales Category
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Branded
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Third Parties
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White Labels/NSame Brands
Key Players
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BoAt Lifestyle
-
Ambrane India
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Portronics Digital Pvt. Ltd.
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Zebronics India
-
Syska
-
Mivi
-
Digitek
-
Varni Technology (Varni)
-
Inbase (Inbasetech)
-
Noise
-
Amkette
-
Bluei Store
-
Intex Technologies
-
Ubon India
-
Truke
REPORT SCOPE AND SEGMENTATION:
| Parameters |
Details |
|
Market Size in 2023 |
USD 9.83 Billion |
|
Revenue Forecast in 2030 |
USD 17.75 Billion |
|
Growth Rate |
CAGR of 8.2 % from 2024 to 2030 |
|
Market Volumes in 2023 (Million units) |
468.4 |
|
Volumes Forecast in 2030 (Million units) |
1055.0 |
|
Growth Rate |
11.5% |
|
Analysis Period |
2023–2030 |
|
Base Year Considered |
2023 |
|
Forecast Period |
2024–2030 |
|
Market Size Estimation |
Billion (USD) |
|
Growth Factors |
|
|
Companies Profiled |
15 |
|
Market Share |
Available for 10 companies |
|
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
|
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
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