Kids Nutrition Market by Product Type (Infant Milk, Snacks, and Protein Drinks & Bars), by Age (Infant and Children), by Formulation (Liquid and Powder), and by Distribution Channel (Offline and Online) – Global Opportunity Analysis and Industry Forecast, 2024 – 2030

Market Overview

The global Kids Nutrition Market size was valued at USD 54.39 billion in 2023 and is predicted to reach USD 83.95 billion by 2030 with a CAGR of 6.4% from 2024-2030. The Kids Nutrition industry focuses on providing children with adequate and balanced food intake to meet their energy and nutritional needs based on their age and developmental stage. This sector includes a wide range of products tailored to different childhood stages, from infants to teenagers. The industry offers various nutritious food options, supplements, and snacks designed to support children's growth and development. The Kids Nutrition industry addresses the unique dietary requirements of children, emphasizing the importance of healthy eating habits from an early age to promote overall well-being and optimal growth. 

Market Dynamics and Trends

The increasing population, particularly in areas with high birth rates or expanding populations stimulate the market for kids' nutrition products. A growing number of children in the population amplifies the demand for infant formula, baby food, and other nutritional items specifically designed for children's requirements. According to the United Nations (UN), the global population is projected to grow by approximately 2 billion individuals over the next three decades, rising from the current 8 billion to 9.7 billion by 2050, with a potential peak nearing 10.4 billion around the mid-2080s.

Moreover, the rising disposable income levels among households significantly impact purchasing power and consumer spending on kids’ nutrition products. As it allows parents to afford premium or branded kids nutrition products, while lower disposable incomes may lead to demand for more affordable options.

In addition, the growing health awareness among parents regarding childhood nutrition, obesity, and related health issues drives the demand for healthier and more nutritious kids’ nutrition products. However, the adverse effects associated to children's nutrition products, such as digestive problems, constipation, and alterations in stool patterns, impede the widespread acceptance of kids' nutrition products, thereby limiting the market's expansion. On the contrary, the introduction of genetic testing and personalized health assessments, enable personalized nutrition plans tailored to individual children's needs. This approach considers factors such as genetic predispositions, dietary preferences, and health goals to optimize nutritional intake and support optimal growth and development is expected to create ample opportunities for the market in the coming years.

Market Segmentations and Scope of the Study

The kids nutrition market is segmented on the basis of product type, age, formulation, distribution channel, and region. On the basis of product type, the market is divided into infant milk, snacks, and protein drinks & bars. On the basis of age, the market is classified into infant and children. On the basis of formulation, the market is divided into liquid and powder. On the basis of distribution channel, the market is distributed into offline and online. Offline is further sub-divided into retail stores, supermarkets, and others. Regional breakdown and analysis of each of the previously mentioned segments include regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America holds the predominant share of kids nutrition market and is expected to continue its dominance during the forecast period. This is attributed to the factors such as the increasing need for infant formulas, particularly among working women who do not have the time to breastfeed and thus turn to baby formulas to nourish their infants. According to the latest data published by the U.S Bureau of Labour Statistis (BLS), the women in America accounted for 51.8% of all workers employed in management, professional, and related occupations.

Moreover, the market expansion in the region is enhanced by major industry leaders such as Abbott Nutrition and Kraft Heinz. For example, in August 2022, Abbott revealed the resumption of Similac infant formula production at its Sturgis USA facility, a move set to strengthen Abbott's market position in North America.

On the other hand, Asia-Pacific is expected to show a steady rise in the kids nutrition market due to the high rate of malnutrition in countries such as Indonesia, India, Afghanistan, and others. As of March 2022, the Health Minister of Indonesia reported that 25% of the nation's children experience stunting, while 10% suffer from malnourishment. The increasing governmental efforts, like the Integrated Child Development Service (ICDS) and Mid-Day Meal Schemes, are anticipated to propel the expansion of the children's nutrition market in the area. 

Competitive Landscape

Various market players operating in the kids nutrition market includes Nestlé S.A., Danone S.A., Abbott Laboratories, Mead Johnson Nutrition Company, The Kraft Heinz Company, Hero Group, Hain Celestial Group, Inc., Reckitt Benckiser Group plc, Gerber Products Company, Beech-Nut Nutrition Company, and others. These market players continue to adopt various strategies including new launches to maintain their dominance in the kids nutrition market. For instance, in May 2022, Danone launched a new dairy and plant-based baby formula. This formula contains 60% of plant protein including vegetable oil such as sunflower, coconut, and rapeseed oils. In addition, in April 2022, Nestle launched a plant-protein baby food called Plant-tastic. This plant-tastic recipe is made with beans including chickpeas, black beans, navy beans, and lentils. 

KEY BENEFITS

• The kids nutrition market report provides the quantitative analysis of the current market and estimations from 2024 to 2030. This analysis assists in identifying the prevailing market opportunities to capitalize on.

• The study comprises of a detailed analysis of the kids nutrition market including the current and future trends for depicting the prevalent investment pockets in the market.

• The information related to key drivers, restraints, and opportunities and their impact on the kids nutrition market is provided in the report.

• The competitive analysis of the market players along with their market share in the kids nutrition market is mentioned.

• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.

• The value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

KEY MARKET SEGMENTS

By Product Type

• Infant Milk

• Snacks

• Protein Drinks & Bars 

By Age 

• Infant

• Children

• By Formulation

• Liquid 

• Powder

By Distribution Channel

• Offline

  • Retail Stores

  • Supermarkets

  • Others

• Online

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

REPORT SCOPE AND SEGMENTATION:

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