Nutraceutical Market by Product (Functional Beverage, Functional Food, and Dietary Supplements), by Form (Capsules and Tablets, Liquid, Powder, and Others), by Indication (Cold flu and immunity, Diabetes, Sports, Energy and Weights Management, Skin & Hair, Joint health & Inflammation, Gastrointestinal Health and Others) and by Distribution Channel (Hypermarkets/Supermarkets, Pharmacies, Specialty Stores, Online Channels, and Others) - Global Opportunity Analysis and Industry Forecast 2022-2030

Nutraceutical Market

Industry:  Food & Beverages | Publish Date: Sep 2023 | No of Pages:  N/A | No. Tables:  N/A | No. Figures:  N/A

Market Definition

The global Nutraceutical Market size was valued at USD 421.60 billion in 2021 and is predicted to reach USD 785.45 billion by 2030 with a CAGR of 7.16% from 2022-2030. Nutraceuticals, also known as bioceuticals comprise a broad spectrum of substances and food items that offers health benefits or nutritional value. Nutraceuticals are used for a variety of applications such as pharmaceuticals & wellness, foods & beverages and they come in different forms & states.

Currently, the demand for nutraceuticals is constantly growing as eating habits are changing. Proper diet impacts health, hence use of multivitamins and dietary fibres are predicted to grow substantially, rooted in the consumers’ urge to boost their immunity and maintain a proper diet.

Market Dynamics and Trends

The rise in consumer preferences towards functional foods & beverages as well as a favourable outlook towards medical nutrition with benefits such as good sleep quality and reduction in drug cravings is likely to stimulate the nutraceutical market growth. Furthermore, the improvement in the healthcare sector, rise in healthcare costs, and investment in the R&D of nutraceuticals boost revenue generation.

For instance, the Government of India opened 100% FDI in the nutraceuticals manufacturing sector under the automatic route, where several entities can sell their products through retail, wholesale, or e-commerce platform, thus surging the sales of nutraceuticals products.

Moreover, the continuous launch of nutraceuticals with several nutrients such as taurine, omega-3, and antioxidants that prevent hypertension, heart diseases, and allergies positively impact the market growth. For instance, in January 2021, Alpine Start Inc. launched a new functional beverage with various benefits as it consists of minerals, vitamins, and medium chain triglycerides (MCTs) with clean-label herbal ingredients that boost focus and immunity. Other market drivers include growth in the geriatric population, changing lifestyles, food innovation, and increased demand during the COVID-19 pandemic. 

However, factors such as difficulty in extraction of ingredients such as microbial and synthetic materials and high cost of production hamper nutraceuticals market growth. Conversely, growing demand for herbal nutraceutical products and newer types of products such as gummies, soft gels, and jellies with multiple concentration & flavours is expected to create numerous opportunities in the global market.


Market Segmentations and the Scope of the Study

The nutraceuticals market share is segmented on the basis of product, form, indications, distribution channel, and geography. On the basis of product, the market is divided into functional beverage, functional food, and dietary supplements. The functional beverage segment is sub-divided into functional drinks, energy & sports drinks, and others. The functional food segment is sub-categorized into minerals, probiotics, proteins & amino acids, pre-biotics & dietary fibres, vitamins and others. The dietary supplement segment is further segmented into botanicals, vitamins, minerals, fibres & specialty carbohydrates, omega fatty acids, CBD supplements, and others.

Based on form, the market is segmented into capsules and tablets, liquid, powder, and other. Based on indications, it is analysed for cold flu and immunity, diabetes, sports, energy and weights management, skin & hair, joint health & inflammation, gastrointestinal health, and others. Based on distribution channels, it is classified into hypermarkets/supermarkets, pharmacies, specialty stores, online channels, and others. Geographic breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.


Geographical Analysis

Asia-Pacific accounted for the maximum revenue-share in the global nutraceuticals market. This is attributed to the expansion of the retail sector in emerging economies such as China, Indonesia, Malaysia, and India, which further increases buyer accessibility to nutraceuticals. For instance, in June 2020, the China Food Information Center reported that 70% of Chinese people believe probiotics are beneficial for their health, thus contributing to the probiotic’s popularity among consumers to improve gut health.

In addition, increase popularity of e-commerce websites, growth in awareness about well-being and health consciousness, rise in participation of athletes in sports upsurge the demand for nutraceuticals. According to the Heinrich-Böll-Stiftung, a non-profit organization 12.8% of Olympic athletes participated from Asia, where Asia won 1,848, or 9.8% of the total in 2021.

North America is expected to show a steady rise owing to the high adoption of medicinal herbs because of concerns such as fatigue and heart issues related to high pharmaceutical drug intake in this region. Moreover, other factors such as high disposable income, a rise focus on physical appearance, and strategies undertaken by major manufacturers propel the nutraceuticals market.

For instance, in May 2021 PepsiCo Health & Nutrition Sciences unveiled a website that offers internal education & resource hubs to aid healthcare professionals to empower individuals to take healthier choices. The website leverages expertise in nutrition, dietetics, health promotion, and other health related disciplines.


Competitive Landscape

The nutraceuticals industry is highly fragmented with numerous key players such as General Mills Inc., Herbalife International of America Inc., Nestle S.A., PepsiCo In., Kraft Heinz Company, Kellogg’s, Danone, BASF SE, Amway Corporation, and Yakult Honsha Co., Ltd. These market players are adopting various joint venture and expansion strategies to maintain their dominance in the market.

For instance, in May 2021, PepsiCo launched Soulboost, a new sparkling water beverage with real juice blended with ingredients like panax ginseng and L-theanine that targets wellness focussed consumers.  Similarly, in May 2021, General Mills launched a new snack brand, Good Measure, designed to control the blood sugar of the person snacking. The bars are available in multiple flavours, such as Blueberry & Almond, Peanut & Dark Chocolate, and Almond & Dark Chocolate.


  • The nutraceuticals market report provides a quantitative analysis of the market estimations throughout 2022-2030 that assists in identifying the prevailing industry opportunities to capitalize on.

  • The study comprises a deep dive analysis of the current and future nutraceuticals market trends, depicting the prevalent investment pockets in the market.

  • The information related to key drivers, restraints and opportunities and their impact on the nutraceuticals market is provided in the report.

  • The competitive analysis of the market players along with their market share in the nutraceuticals industry, is mentioned.

  • The SWOT analysis and Porter's Five Forces model is elaborated on in the study.

  • Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.


By Product Type

  • Functional Beverage

    • Functional Drinks

    • Energy & Sports Drinks

    • Others

  • Functional Food

    • Minerals

    • Probiotics

    • Proteins & Amino Acids

    • Pre-biotics & Dietary Fibers

    • Vitamins

    • Others

  • Dietary Supplements

    • Botanicals

    • Vitamins

    • Minerals

    • Fibers & Specialty Carbohydrates

    • Omega Fatty Acids

    • CBD Supplements

      • CBD Beverages

      • CBD Food

      • CBD Pet

    • Others

By Form

  • Capsules and Tablets

  • Liquid

  • Powder

  • Others

By Indications

  • Cold Flu and Immunity

  • Diabetes

  • Sports, Energy and Weights Management

  • Skin & Hair

  • Joint Health & Inflammation

  • Gastrointestinal Health

  • Others

By Distribution Channel

  • Hypermarkets/Supermarkets

  • Pharmacies

  • Specialty Stores

  • Online Channels

  • Others

By Geography

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • RoW

    • UAE

    • Saudi Arabia

    • South Africa

    • Brazil

    • Remaining Countries




Market Size in 2021

USD 421.60 Billion

Revenue Forecast in 2030

USD 785.45 Billion

Growth Rate

CAGR of 7.16% from 2023 to 2030

Analysis Period


Base Year Considered


Forecast Period


Market Size Estimation

Billion (USD)

Growth Factors

Rising consumer’s preference towards functional foods & beverages.

Continuous launch of nutraceuticals with several nutrients such as taurine, omega-3, and antioxidants

Countries Covered


Companies Profiled


Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent to up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.



  • General Mills Inc.

  • Herbalife International of America Inc.

  • Nestle S.A.

  • PepsiCo, Inc.

  • Kraft Heinz Company

  • Kellogg’s

  • Danone


  • Amway Corporation

  • Yakult Honsha Co., Ltd.

Frequently Asked Questions
What is the current size of the nutraceuticals market in 2021?

The nutraceuticals market was valued at USD 421.60 billion in 2021.

What is the projected market size for the nutraceuticals market by 2030?

The nutraceuticals market is predicted to reach USD 785.45 billion by 2030.

Which region holds the major share of the nutraceuticals market?

North America holds the major share of the nutraceuticals market.

Are nutraceuticals sustainable and environmentally friendly?

Yes, Some companies prioritize sustainability by using eco-friendly practices and sourcing from sustainable suppliers.

Which are the top 5 players in nutraceuticals market?

The top 5 companies include General Mills Inc., Herbalife International of America Inc., Nestle S.A., PepsiCo In., Kraft Heinz Company.