Public Cloud in BFSI Market

Public Cloud in BFSI Industry Outlook

The global Public Cloud in BFSI Market size was valued at USD 79.80 billion in 2024, with an estimation of USD 92.73 billion in 2025 and is predicted to reach USD 196.45 billion by 2030 with a CAGR of 16.2% from 2025-2030.

Public cloud adoption in the BFSI sector is being propelled by tightening regulatory requirements, AI-driven innovation, and the shift toward digital banking. Strengthened compliance mandates and expanded oversight from financial regulators are positioning cloud solutions as critical for operational resilience. 

The growing use of AI in fraud detection, risk analytics, and personalized services is driving demand for scalable, secure, and compliant infrastructure. At the same time, digital banking modernization and instant payment systems are reinforcing the need for low-latency, high-capacity platforms. While strict data sovereignty laws continue to pose challenges—particularly in multi-jurisdictional markets—open banking initiatives are creating opportunities for cloud-based API ecosystems, enabling faster innovation, stronger partnerships, and enhanced customer experiences.

Regulatory Compliance & Operational Resilience Drive the Public Cloud in BFSI Market Growth

In the banking, financial services, and insurance (BFSI) sector, tightening regulatory frameworks are acting as a catalyst for public cloud migration. 

The EU’s Digital Operational Resilience Act (DORA), set to take effect in January 2025, introduces rigorous requirements for incident reporting, resilience testing, and ICT third-party provider oversight capabilities that modern public cloud infrastructures are inherently designed to support. 

Simultaneously, bodies such as the European Central Bank (ECB) and the UK’s Financial Conduct Authority (FCA) have broadened their supervision of critical technology vendors, underscoring the need for secure, compliant, and resilient cloud environments. These evolving mandates are positioning public cloud solutions as a strategic imperative for BFSI institutions aiming to maintain operational continuity, meet compliance obligations, and mitigate systemic risk.

AI-Driven Innovation Fuels Public Cloud Growth in the BFSI Industry

The rapid adoption of artificial intelligence in banking, financial services, and insurance spanning fraud detection, risk analytics, personalized banking, and AI-powered assistants is driving demand for the scalable compute, advanced data platforms, and secure tooling best delivered through public cloud. 

According to the World Economic Forum, AI investment in financial services is set to nearly triple from USD 35 billion in 2023 to USD 97 billion by 2027, with 32–39% of sector tasks potentially automated or augmented. Such workloads are dynamic, data-intensive, and latency-sensitive, making public cloud elasticity and managed AI services essential. Furthermore, as responsible AI governance becomes critical, covering privacy, cybersecurity, and transparency public cloud platforms offer integrated compliance frameworks and security features that enable BFSI institutions to deploy AI responsibly while maintaining agility in an evolving regulatory landscape.

Digital Banking Transformation Accelerates the Public Cloud in BFSI Market Demand

The rapid expansion of 24×7 digital banking, instant payment systems such as FedNow, RTP, along with ongoing cross-border payment modernization, is fueling demand for low-latency infrastructure, elastic capacity, and real-time data processing capabilities ideally suited to public cloud environments. 

Financial institutions are leveraging cloud-native architectures to replace legacy core systems, enabling faster product launches, greater operational agility, and improved customer experiences. This modernization not only supports the seamless execution of high-volume, real-time transactions but also positions BFSI players to adapt quickly to evolving payment regulations and customer expectations, reinforcing public cloud’s role as a strategic enabler in the digital banking era.

Data Sovereignty and Compliance Concerns the Public Cloud in BFSI Market Expansion

Strict data sovereignty regulations and evolving compliance requirements remain a key barrier to public cloud adoption in the banking, financial services, and insurance sector. Many jurisdictions mandate that sensitive financial and personal data be stored and processed within national or regional borders, creating complexities for deploying cloud workloads across multiple geographies. 

Compliance with frameworks such as the EU’s GDPR, India’s Digital Personal Data Protection Act, and sector-specific guidelines from central banks requires customized infrastructure configurations, local data centers, and rigorous audit processes. These constraints can limit the scalability benefits of global public cloud platforms, increase operational costs, and slow the pace of migration, particularly for institutions operating in highly regulated or multi-jurisdictional environments.

Open Banking and API Ecosystems Create Growth Opportunities for Public Cloud in BFSI Market

The global shift toward open banking driven by regulations such as the EU’s PSD2, the UK’s Open Banking Standard, and emerging frameworks in markets like Australia, Singapore, and India is unlocking a major opportunity for public cloud adoption in the BFSI sector. Open banking relies on secure, scalable, and interoperable API ecosystems to enable data sharing between banks, fintechs, and third-party providers, supporting innovative services like personalized financial management, embedded finance, and cross-platform payments. 

Public cloud platforms are ideally positioned to host these API-driven ecosystems, offering flexible infrastructure, rapid deployment capabilities, and built-in security compliance. As more markets adopt open finance principles and customer demand for seamless digital experiences grows, BFSI institutions leveraging public cloud can accelerate innovation, expand partnerships, and gain a competitive edge in the evolving digital financial landscape.

Market Segmentation and Scope of Study

The public cloud in BFSI market report is divided on the basis of component, technology, deployment model, enterprise size, application, end user, and region. On the basis of component, the market is grouped into software and services. On the basis of technology, the market is categorized into infrastructure as a service, platform as a service, software as a service, and others. On the basis of deployment model, the market is grouped into single-cloud, multi-cloud, and hybrid-cloud. On the basis of enterprise size, the market is categorized into large enterprises and small & medium enterprises. On the basis of application, the market is grouped into data storage & infrastructure, disaster recovery / backup, payment processing platforms, customer relationship management, analytics / AI-driven tools, and others. On the basis of end user, the public cloud in BFSI market is categorized into NBFCs, banking, and others. Regional breakdown and analysis of each of the aforesaid segments includes regions comprising Asia-Pacific, North America, Europe, and Rest of the World (RoW).

Geographical Analysis

In North America, the rapid deployment of AI in banking and financial services is a primary driver of public cloud adoption. Institutions are leveraging cloud-based AI for fraud detection, risk modeling, and hyper-personalized customer experiences. For example, in February 2024, BNY Mellon expanded its strategic alliance with Microsoft to migrate analytics workloads to the cloud and co-develop capital markets data services, enabling faster insights and operational agility. These developments underscore how AI innovation is fueling BFSI cloud demand in the region.

Europe commands a substantial portion of the public cloud in BFSI market, supported by strong regulatory momentum and a focus on operational resilience. The Digital Operational Resilience Act, effective January 2025, compels financial institutions to strengthen ICT third-party oversight, conduct resilience testing, and enhance incident reporting. 

In parallel, expanded oversight by UK and EU supervisory bodies ensures cloud services meet strict compliance and security requirements. This regulatory clarity is accelerating migration to public cloud infrastructure, enabling BFSI organizations across the region to modernize systems, safeguard critical operations, and align with evolving digital finance standards.

Asia-Pacific commands a rapidly growing share of the global public cloud in BFSI market, underpinned by aggressive digital banking adoption, instant payments expansion, and large-scale cloud infrastructure investments. 

Governments and regulators across the region are promoting cashless transactions, open banking frameworks, and cross-border payment modernization, creating strong demand for low-latency, scalable, and secure cloud services. Massive investments in new data centers and cloud regions are boosting local capacity, ensuring compliance with data residency laws, and enabling BFSI institutions to deliver real-time, AI-enabled financial services. These trends position Asia-Pacific as the fastest-growing region and a future leader in global BFSI cloud adoption.

The Rest of the World, covering Latin America, the Middle East, and Africa is witnessing a surge in public cloud adoption in BFSI as regional financial authorities introduce stricter cybersecurity standards and operational resilience guidelines. 

The rise in sophisticated cyber threats, combined with the need to ensure uninterrupted financial services in areas prone to geopolitical or climate-related disruptions, is prompting institutions to turn to public cloud platforms with advanced security, redundancy, and disaster recovery capabilities. These demands are fostering rapid investment in secure cloud infrastructure, positioning the region for accelerated BFSI cloud growth over the next few years.

Strategic Innovations Adopted by Key Players 

Key players in public cloud in the BFSI industry are accelerating global growth through AI-driven product innovation, regional infrastructure expansion, and strategic partnerships.

• In August 2025, NTT DATA has announced a strategic global partnership with Google Cloud to accelerate agentic AI adoption and cloud-native modernization in the banking and financial services sector. The collaboration focuses on enabling banks and NBFCs to execute full-stack cloud migrations while integrating AI-driven tools for compliance, fraud detection, and real-time decision-making. By combining NTT DATA’s Smart AI Agent ecosystem with Google Cloud’s secure, scalable infrastructure, the initiative aims to enhance regulated workload performance and drive broader public cloud adoption in global BFSI markets.

• In July 2025, Google Cloud has strengthened its position in public cloud in BFSI market through a strategic collaboration with Ecobank, a leading pan-African financial services group. The partnership focuses on deploying advanced analytics and AI to transform financial services and promote digital empowerment across the continent. This initiative, alongside Google Cloud’s regional infrastructure expansions and specialized toolkits for fraud detection, risk management, and payments modernization, is expected to accelerate cloud adoption among banks and insurers seeking secure, scalable, and AI-ready platforms.

Key Benefits

• The report provides quantitative analysis and estimations of the public cloud in BFSI market from 2025 to 2030, that assists in identifying the prevailing market opportunities.

• The study comprises a deep-dive analysis of the current and future public cloud in BFSI market trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the public cloud in market is provided in the report.

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the public cloud in BFSI market study provides a clear picture of roles of stakeholders

Public Cloud in BFSI Market Key Segments

By Component

• Software 

• Services

By Technology

• Infrastructure as a Service 

• Platform as a Service 

• Software as a Service 

• Others

By Deployment Model

• Single-Cloud

• Multi-Cloud

• Hybrid-Cloud

By Enterprise Size

• Large Enterprises

• Small & Medium Enterprises

By Application

• Data Storage & Infrastructure

• Disaster Recovery / Backup

• Payment Processing Platforms

• Customer Relationship Management

• Analytics / AI-Driven Tools

• Others

By End User

• Banking 

• Non-Banking Financial Companies (NBFCs)

• Insurance Providers

• Payment Service Providers

• Fintech Firms

• Asset & Wealth Management Firms

• Regulatory & Compliance Bodies

• Others

By Region

• North America

  • The U.S

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• Rest of the World

  • Latin America

  • Middle East

  • Africa

Key Players

• Amazon Web Services, Inc.

• Microsoft

• Google Cloud

• Oracle

• IBM

• Alibaba Cloud 

• Tencent Cloud

• Huawei Cloud Computing Technologies Co., Ltd

• Salesforce, Inc

•  SAP SE 

• VMware, Inc

• Accenture

• Capgemini

• NTT Data,Inc

• Rackspace Technology Trademarks

Report Scope And Segmentation: