RO Water Purifier Market

Market Definition:

The RO Water Purifier Market size was valued at USD 30.2 billion in 2021 and is predicted to reach USD 55.1 billion by 2030 with a CAGR of 6.9% from 2022-2030. 

Water purifier is a device that removes undesirable chemicals, biological contaminants, and suspended solids from water. Reverse Osmosis (RO) is one of the processes of water purification that uses a partially permeable membrane to purify drinking water. Apart from purifying water for human consumption, RO purifiers are also used in different industries such as pharmaceutical, semiconductor, food & drink, and others.

Market Dynamics and Trends:

Demand for RO water purifier is rising due to rising awareness regarding the advantages of clean water consumption. Consumption of clean water helps avoid water borne diseases, keeps energy level high, improves skin health, and boost the overall immunity system. Also, factors such as growing urbanization, booming industrialization, and increasing health concerns are expected to propel the growth of the market during the forecast. 

Moreover, the demand for water purification systems in developing countries is fueled by the inability of municipal corporations to provide safe water and upsurge in the number of water recycling plants.

However, factors such as cost of maintenance, equipment, and availability of various substitutes in the market such as portable pump filter, chemical disinfectants, and packaged drinking water are factors restraining the growth of market to some extent. On the other, introduction of advanced water purification technologies, like activated carbon filtration and membrane technology is expected to create lucrative growth opportunities for the RO water purifier market players in future.

Market Segmentations and Scope of the Study:

The RO water purifier market size has been segmented based on distribution channels, end-user, accessories, and geography. Based on the distribution channel, the industry is classified into retail sales, direct sales, and online. Based on the end-user, the industry is bifurcated into industrial, commercial, household. Based on accessories, the market is bifurcated into faucet mount, water dispenser pitcher filter, shower filter, and under sink filter. The geography breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis:

Asia-Pacific holds the lion share of global RO water purifier market and is expected to continue dominating the market during the forecast period. This is attributed to factors such as awareness regarding waterborne diseases and their adverse health effect on the body, along with rising affordability owing to increasing disposable income. Moreover, government campaigns to spread awareness about the advantages of consuming clean water is also boosting the demand of RO water purifier in this region.

Europe, on the other hand is expected to show a steady rise in the RO water purifier market due to well established industrial sector leading to water pollution. Also, high standards of living, along with increasing focus on water recycling projects and water treatment guidelines by governments are few other factors boosting the demand of RO water purifier in this region.

Competitive Landscape:

The market comprises of various players such as Coway Co., Ltd., Eureka Forbes Limited (Aquaguard), A. O. Smith Corporation, Pentair Plc, LG Electronics Inc., Whirlpool Corporation, Midea Group Co., Ltd., Haier Group Corporation, BWT AG, 3M Company, Kent RO Systems Limited, Unilever PLC (Pureit), Blue Star Limited, Panasonic Holdings Corporation, Culligan International Company, Livpure Smart Homes Pvt. Ltd., Havells India Limited, Watts Water Technologies, Inc., Zhejiang Qinyuan Water Treatment Technology Co., Ltd., Waterdrop Technology Co. Ltd.. These manufacturers are actively indulging in R&D initiatives, product & technology innovations, and industrial collaborations to enhance their product and increase their growth and geographical reach. 

For instance, in June 2023, Coway Co., Ltd. had Launched new premium water purifier models including the “Icon Water Purifier 2,” “Icon Ice Water Purifier,” and “Lucy Plus.”. Also, in July 2024, A. O. Smith Corporation Acquired Unilever’s Pureit water purifier business in India for around USD 72 million.

Key Benefits:

• The RO water purifier market report provides the quantitative analysis of the current market and estimations through 2022-2030 that assists in identifying the prevailing market opportunities to capitalize on.

• The study comprises a deep dive analysis of the RO water purifier market trend including the current and future trends for depicting the prevalent investment pockets in the market.

• The information related to key drivers, restraints and opportunities and their impact on the RO water purifier market is provided in the report.

• The competitive analysis of the market players along with their market share in the RO water purifier market.

• The SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

Key Market Segments:

By Product Type

• Point-of-Use (POU) Filters

  • Under The Counter Filters

  • Counter Top Filters

  • Pitcher Filters

  • Faucet-mounted Filters

  • Wall‑mounted

  • Others

• Point-of-entry Filters

By Portability

• Portable

• Non-portable

By Storage

• With Storage

  • Small (Below 5L)

  • Medium (5L to 10L)

  • High (Above 10L)

• Without Storage

By Price

• Low

• Medium

• High

By Application

• Residential

• Industrial

• Commercial

  • Hospitals & Healthcare Facilities

  • Educational Institutes

  • Corporate Offices

  • Hotels & Restaurants

  • Cinema Halls & Theaters

• Public Sector

  • Transit Stations

  • Parks, Stadiums & Auditoriums

  • Museums & Public Monuments

  • Other Public Sectors

By Distribution Channel

• Online

• Offline

  • Supermarkets/Hypermarkets

  • Multi-Branded Stores

  • Exclusive Stores

  • Others

By Geography

• North America

  • U.S

  • Canada

  • Mexico

• Europe

  • UK        

  • Germany        

  • France        

  • Spain        

  • Italy        

  • Netherlands        

  • Denmark        

  • Finland        

  • Norway        

  • Sweden        

  • Russia        

  • Rest of Europe

• Asia-Pacific

  • China        

  • Japan        

  • India

  • Australia

  • South Korea    

  • Thailand    

  • Singapore

  • Rest of Asia-Pacific    

• RoW

  • Latin America

  • Middle East        

  • Africa

Key Players:

• Coway Co., Ltd.

• Eureka Forbes Limited (Aquaguard)

• A. O. Smith Corporation

• Pentair Plc

• LG Electronics Inc.

• Whirlpool Corporation

• Midea Group Co., Ltd.

• Haier Group Corporation

• BWT AG

• 3M Company

• Kent RO Systems Limited

• Unilever PLC (Pureit)

• Blue Star Limited

• Panasonic Holdings Corporation

• Culligan International Company

• Livpure Smart Homes Pvt. Ltd.

• Havells India Limited

• Watts Water Technologies, Inc.

• Zhejiang Qinyuan Water Treatment Technology Co., Ltd.

• Waterdrop Technology Co. Ltd.

REPORT SCOPE AND SEGMENTATION: