High-Stakes Trends Shaping the Global Animal Health Market in 2025

In today’s interconnected world, animal health is directly linked to human safety, food security, and global stability. Known as ‘One Health,’ this concept is now a core driver behind major initiatives across global governance bodies.

According to Next Move Strategy Consulting, the global Animal Health Market is projected to reach USD 80.12 billion by 2030, growing at a CAGR of 7.0% from 2024. Amid geopolitical shifts and rapid technological change, organizations such as the World Organisation for Animal Health (WOAH) and the Food and Agriculture Organization (FAO) are leading initiatives to strengthen defenses against emerging biological threats.

Global Health Security & the Animal Health Market

Infectious diseases from animals pose a significant threat, making veterinary preparedness a critical pillar of national and global security. WOAH data shows that over 75% of emerging diseases and 80% of agents with bioterrorist potential are zoonotic, putting veterinarians on the frontline of defense.

To address these risks, WOAH hosted the Global Conference on Biological Threat Reduction in Geneva from October 28–30, 2025. The conference highlighted both traditional risks and emerging threats from technologies like AI and synthetic biology, which could potentially target food systems.

2025 Key Findings on Biological Threats:

• Zoonotic Risks: More than three-quarters (75%+) of emerging diseases originate in animals.

• Economic Vulnerability: Production animals account for 40% of the global agriculture value, while nearly 1 in 5 people depend on production animals for their income.

• Strategic Initiatives: WOAH is collaborating on initiatives such as 'Building Resilience against Agro-crime and Agro-terrorism' (in partnership with FAO and INTERPOL) and 'Fortifying Institutional Resilience against Biological Threats' (funded by the Government of Canada) to strengthen national capacities.

Market Impact Analysis (Next Move Strategy Consulting)

The intense global focus on biological threat reduction, crystallized by the 2025 WOAH conference, is driving demand for advanced security solutions within the animal health market. We believe this emphasis is generating a robust market opportunity for specialized diagnostic equipment, secure data management platforms, and sophisticated biosecurity systems.

It is evident that preparedness is directly linked to market value, as intentional disruption to animal populations—which are critical for food security and livelihood—could result in catastrophic economic loss. Therefore, investments in rapid, reliable testing and containment technologies are projected to increase significantly in the next five years.

Competitive Landscape of the Animal Health Market

Various companies operating in the global animal health market include Zoetis Inc., Boehringer Ingelheim International GmbH, Merck & Co., Inc., Elanco Animal Health Incorporated, Nutreco N.V., Dechra Pharmaceuticals plc, Ceva Santé Animale, Virbac S.A., Phibro Animal Health Corporation and Indian Immunologicals Limited. 

These key players are adopting various strategies such as acquisitions and planning expansion of their businesses across various regions to maintain their dominance in the animal health sector.

Expert Collaboration Strengthens Animal Health Resilience

Global coordination is essential, but local delivery of specialized technical expertise remains critical. The FAO's network of Reference Centres serves this critical function by providing on-the-ground technical support, expertise, and guidance.

In a move to strengthen this global network, the FAO Reference Centres united for their inaugural annual dialogue in October 2025. This network comprises 66 Reference Centres spanning 27 thematic areas and represents the frontline of efforts to prevent and control devastating animal diseases.

The momentum for this dialogue follows the successful FAO Global Conference on Animal Health Innovation, Reference Centres and Vaccines held in September 2024, and the publication of new FAO Reference Centre regulations in April 2024.

The annual dialogue was strategically focused on enhancing efficiency and capacity through five critical areas:

• Service Coordination: Establishing a systematic approach to match the expertise and service offerings of Reference Centres with the specific needs of FAO Member Countries.

• Training and Capacity Building: Updating and making publicly available lists of training services, e-learning, and external quality assurance services.

• Operational Efficiency: Addressing current challenges to enhance the overall effectiveness of the network.

Market Impact Analysis (Next Move Strategy Consulting)

The formalization and coordination of this expert network—driven by the inaugural 2025 dialogue—is creating standardized processes and a predictable demand signal within the animal health market.

These Reference Centres define quality standards that guide market participants, including veterinary labs and diagnostic developers. Companies aligning their products with the training and quality assurance requirements from these 66 Centres are well-positioned for growth, as countries increasingly seek verified solutions to strengthen national animal health systems.

Next Steps: Actionable Takeaways for the Animal Health Market

Based on the global institutional focus shifts in 2024 and 2025, Next Move Strategy Consulting recommends the following actionable takeaways for market participants:

1. Prioritize Dual-Use Technology: Invest in R&D for diagnostic and surveillance tools that detect both emerging pathogens and malicious agents, supporting WOAH’s biothreat reduction goals.

2. Align with Global Standards: Actively monitor the updated training and quality assurance requirements published by the FAO Reference Centres (post-October 2025 dialogue) to ensure product compatibility and suitability for global procurement.

3. Target High-Vulnerability Regions: Given that WOAH's work focuses on strengthening national preparedness, companies should strategically focus market entry strategies on regions identified as needing enhanced capacity building for biological threat reduction.

4. Embrace Digital Integration: Develop solutions that integrate with digital platforms, leveraging advancements in AI or cybersecurity (as highlighted in the WOAH conference discussions) to provide robust laboratory and risk management services.