Next Gen Set Top Box Innovations Transform Home Viewing

The global streaming device landscape is witnessing a rapid transformation, as major brands like Walmart, Xiaomi, and ZTE roll out their latest innovations for 2024–2025. These next-generation set-top boxes are no longer just content streamers—they are intelligent hubs designed to deliver richer audiovisual experiences, faster performance, and seamless smart home integration.

Walmart Unveils Upgraded Onn 4K Plus as Chromecast Alternative

Walmart has launched an upgraded version of its 4K Google TV box, potentially offering an even stronger alternative to Google’s now-discontinued Chromecast lineup.

The new Onn 4K Plus comes equipped with a slightly faster processor than last year’s Onn 4K Pro — featuring a quad-core Amlogic S905X5M chip running at 2.5GHz. However, it offers just 2GB of RAM and 16GB of storage, whereas the Pro version includes 3GB of RAM and 32GB of storage.

One of the most compelling reasons to opt for Walmart’s new Onn 4K Plus is its use of a USB-C port for power, offering a more modern and convenient connection. In contrast, the Pro model relies on a barrel-style power adapter, while the basic 4K version still uses an outdated Micro USB port.

Summary:

• Performance Boost: Features a faster Amlogic S905X5M quad-core processor (2.5GHz), though with reduced RAM (2GB) and storage (16GB) compared to the Pro model.

• Modern Power Connection: Includes a USB-C power port, unlike the Pro’s barrel connector and the base model’s aging Micro USB.

• Chromecast Successor: Positioned as a strong, affordable replacement for Google’s discontinued Chromecast line.

Xiaomi Launches TV Box S 3rd Gen with Enhanced Performance and Google TV

Xiaomi remains a top choice for those seeking a media player powered by Google TV or Android TV. As a strong alternative to Chromecast or Google TV Streamer devices, the brand has just made headlines with the unexpected launch of its Xiaomi TV Box S 3rd Gen in Spain.

The Xiaomi TV Box S 3rd Gen features a sleek and compact desktop design. It offers a wide range of connectivity options, including Wi-Fi 6 for smooth downloads and streaming—even with multiple devices connected. Additionally, it supports Bluetooth 5.2, ensuring stable connections for accessories like controllers, headphones, and soundbars.

In terms of performance, the Xiaomi TV Box S 3rd Gen supports 4K resolution and is compatible with both Dolby Vision and HDR10+—two of the most widely adopted HDR standards in the industry. This results in more vibrant colors, deeper blacks, and enhanced contrast—provided you’re using a compatible TV.

The Xiaomi TV Box S 3rd Gen is a clear upgrade over its predecessor, featuring a quad-core processor, 2GB of RAM, and an impressive 32GB of internal storage—twice as much as the previous model. As expected, it runs on Google TV, allowing users to install a wide variety of apps and games, take advantage of the built-in voice assistant, and enjoy a full smart TV experience.

Summary:

• Compact Yet Powerful: Sleek desktop design with Wi-Fi 6 and Bluetooth 5.2 ensures smooth streaming and stable accessory pairing.

• Upgraded Visuals: Supports 4K resolution with Dolby Vision and HDR10+ for rich color and contrast on compatible TVs.

• Boosted Specs: Equipped with a quad-core processor, 2GB RAM, and 32GB storage—double the capacity of the previous model—running on Google TV.

ZTE Debuts AI-Powered 4K Flagship Set-Top Box at 2024 IBC Show

ZTE Corporation, a global leader in integrated information and communication technology solutions, unveiled its next-generation 4K AI-powered flagship set-top box (STB) at the 2024 IBC Show.

Driven by the advanced S905X5 System on Chip (SoC), ZTE’s 4K AI flagship set-top box boasts a high-performance processor delivering up to 40,000 DMIPS (Dhrystone Million Instructions Per Second). This marks a 67% boost in processing speed and a 50% cut in power consumption compared to earlier models, offering exceptional performance with improved energy efficiency. The device effortlessly combines audiovisual functionality, AI processing, and smart home control—enhancing three core home use cases:

Entertainment Hub:

The STB is built into a smart soundbar with four internal and two external speakers, creating a flexible surround sound setup for a cinema-like audio experience.

Computing Center:

With a 4 TOPS NPU, it supports digital human voice assistants and connects to external cameras for gesture gaming, home fitness, and interactive functions.

Smart Control Center:

Equipped with dual microphones and Matter over Thread support, it acts as a central hub for managing and controlling a wide range of IoT devices across platforms.

As a global leader in home media terminals, ZTE remains dedicated to developing and delivering top-quality products. Looking ahead, the company will strengthen its partnerships with international operators and continue to innovate, offering advanced solutions that elevate home entertainment and drive the evolution of smarter living environments worldwide.

Summary:

• High-Performance & Efficient: Powered by the advanced S905X5 SoC, the new STB delivers 67% faster processing and 50% lower power consumption, offering a seamless balance of performance and efficiency.

• Three-in-One Functionality: Functions as an entertainment hub with surround sound, a computing center with AI and gesture control, and a smart home hub supporting Matter over Thread.

• Commitment to Innovation: ZTE aims to expand global operator partnerships and drive smarter home ecosystems through ongoing product innovation.

Summary Table:

Conclusion:

The latest wave of set top box innovations from Walmart, Xiaomi, and ZTE signals a clear shift toward smarter, faster, and more connected home entertainment solutions. Whether enhancing audiovisual experiences, enabling AI-driven interactions, or centralizing smart home control, these next-gen devices redefine the role of the set top box in modern living spaces. As consumer demands evolve, manufacturers are responding with powerful, multifunctional platforms designed to deliver both convenience and immersive content experiences.

About the Author

Karabi Sonowal is an experienced SEO Executive and Content Writer in digital marketing. She excels in SEO, content creation, and data-driven strategies that boost online visibility and engagement. Known for simplifying complex concepts, Karabi creates impactful content aligned with industry trends. She can be reached at [email protected]