Omega Seiki Mobility Launches First International EV Plant in Dubai

India’s electric vehicle (EV) industry is making waves globally, and Omega Seiki Mobility (OSM) is leading the charge with its new assembly facility in Dubai’s Jebel Ali Free Zone (Jafza). With a planned investment of USD 25 million (AED 92 million) over the next five years, this move marks a bold step in OSM’s mission to expand clean mobility solutions across the Middle East and Africa.

A Strategic Hub for Electric Vehicle Production

Located in Jafza, one of the world’s largest and most connected free zones, OSM’s new 42,000-square-foot facility will focus on assembling electric two-wheelers and three-wheelers. 

According to the report by Next Move Strategy Consulting, the Electric Vehicle Market size is predicted to reach USD 1869.9 billion by 2030 at a CAGR of 24.4% from 2022-2030.

Beyond production, the plant will serve as a key center for storing and distributing automotive components and spare parts. Operations are slated to kick off by late 2025, positioning OSM to meet the rising demand for low-emission vehicles in high-growth markets.

Key features of the facility:

• Production Capacity: Assembly of OSM’s electric two- and three-wheeler models.

• Distribution Hub: Storage and supply of automotive parts for regional markets.

• Job Creation: Over 100 jobs expected in the initial phase.

OSM’s Jafza facility is a strategic move to establish a robust production and distribution hub, capitalizing on Dubai’s connectivity to serve the Middle East and Africa.

Why Dubai? A Gateway to Emerging Markets

Jafza’s strategic location offers access to over 2 billion consumers, making it an ideal base for OSM’s global ambitions. The Middle East and North Africa (MENA) region’s EV market is projected to grow to $14.5 billion by 2029, driven by supportive government policies, increasing consumer demand, and expanding charging infrastructure. Abdulla Al Hashmi, Chief Operating Officer of Parks & Zones at DP World GCC, emphasized that Jafza’s ecosystem attracts manufacturers eyeing high-growth markets, reinforcing Dubai’s role as a global automotive hub.

Benefits of the Jafza location:

• Market Access: Proximity to emerging markets in the Middle East and Africa.

• Business-Friendly Environment: Scalable infrastructure and sustainability-focused policies.

• Trade Ties: Strengthens India-UAE collaboration in clean technology.

Dubai’s Jafza provides OSM with unparalleled market access and infrastructure, making it the perfect launchpad for regional expansion.

Who Are the Key Players in the Global Electric Vehicle Market?

The electric vehicle (EV) market features a diverse mix of leading automakers, including Tesla Inc., BYD Auto Co. Ltd., Rivian, Volkswagen AG, BMW, Hyundai Motor Company, Bayerische Motoren Werke AG, Ford Motor Company, Mercedes-Benz Group AG, Guangzhou Xiaopeng Automotive Technology, Toyota Motor Corporation, Nissan Motor Corporation, General Motors, Renault S.A., and GAC Aion New Energy Automobile Co., Ltd.

OSM’s Vision for Clean Mobility

Uday Narang, Founder and Chairman of OSM, highlighted that the Dubai facility aligns with the company’s goal of delivering accessible and sustainable mobility solutions. While the primary focus is on electric vehicles, OSM plans to introduce compressed natural gas (CNG)-powered models in select African markets where EV infrastructure is still developing. This dual approach ensures flexibility in addressing diverse market needs.

OSM’s product lineup includes:

• OSM Rage+: A three-wheeler cargo vehicle with a 270 km range.

• OSM Stream: A passenger three-wheeler with fast-charging and battery-swapping capabilities.

• Tech Integration: IoT-enabled features for real-time tracking and fleet management.

OSM’s focus on both EVs and CNG vehicles demonstrates a practical approach to promoting clean mobility across regions with varying infrastructure.

Building on a Strong Foundation

OSM already has a solid presence in India, with over 160 dealerships and more than 20,000 vehicles sold domestically. Its vehicles, certified by Indian regulatory bodies like the International Centre for Automotive Technology (ICAT) and the Automotive Research Association of India (ARAI), meet stringent quality standards. The Dubai facility builds on this foundation, positioning OSM to scale operations and drive sustainable transport solutions globally.

Key achievements:

• Domestic Success: Over 20,000 vehicles sold in India.

• Regulatory Compliance: Certifications from ICAT and ARAI ensure quality.

• Global Ambition: Dubai plant as a stepping stone to emerging markets.

OSM’s established track record in India provides a strong foundation for its international expansion, starting with the Jafza facility.

Next Steps for Sustainable Growth

OSM’s Dubai venture is a significant milestone, but stakeholders can take further steps to maximize its impact. Here are actionable recommendations:

• Expand Regional Partnerships: Collaborate with local governments and businesses to build EV charging networks.

• Promote Workforce Development: Invest in training programs for employees at the Jafza facility to ensure operational efficiency.

• Leverage CNG Opportunities: Use CNG vehicles as a bridge solution in markets with limited EV infrastructure.

• Engage with Policymakers: Advocate for incentives to boost EV adoption in the MENA region.

• Monitor Market Trends: Stay ahead of consumer preferences and technological advancements in clean mobility.

Strategic partnerships, workforce training, and policy advocacy will drive OSM’s success in promoting sustainable transportation across the Middle East and Africa.