What’s Lighting Up the Tiki Torch Market in 2024-2025?

The Tiki Torch Market is glowing brighter than ever, driven by evolving consumer preferences and innovative designs. Whether it is creating a cozy backyard ambiance or warding off bugs by the pool, tiki torches remain a staple for outdoor aesthetics. 

But what is fueling their growth in 2024-2025? This blog dives into the emerging trends shaping the market. Let us explore the key drivers, innovations, and opportunities lighting up this industry.

Why Is the Tiki Torch Market Growing?

The global tiki torch industry is experiencing steady growth, with projections indicating a robust future. According to Next Move Strategy Consulting, the market revenue is expected to reach USD 822.7 million by 2030 with a CAGR of 7.8%.

Key Growth Drivers

• Rising Outdoor Living Trends: Consumers are investing more in outdoor spaces, with tiki torches enhancing ambiance for gatherings. For instance, Gas tiki torches are an investment for long-term beauty and functionality, not just a seasonal accessory. These torches are more than just decorative lighting—they're a versatile, functional, and stylish enhancement to any outdoor space. With their ability to provide ambiance, safety, bug deterrence, and aesthetic value in every season, they’re truly a smart year-round investment. 

• Health-Conscious Choices: Bug-repellent torches infused with essential oils like citronella are gaining traction due to their natural appeal. For example, Patio torches are quite effective with keeping pesky mosquitoes away. The smoke from the patio torch repels mosquitos by confusing them, but they are only effective within 1 meter, or 3 feet of the torch. 

• E-commerce Expansion: Companies are leveraging online platforms to showcase portfolios, making tiki torches more accessible. The TIKI® brand team began working with Skai and employing some of the best-in-class features for performance enhancements and workflow efficiencies. Skai supported an increased ad spend for the TIKI® brand team while decreasing average CPCs by 15% and improving ROAS by 34%. This resulted in a highly successful peak season for the brand.

What Innovations Are Shaping Tiki Torches?

Innovation is at the heart of the tiki torch market’s evolution. Companies are introducing new designs and functionalities to meet consumer demands for sustainability and convenience.

Eco-Friendly Fuel Alternatives

• Bio-Based Fuels: Brands like TIKI Brand introduced torches using plant-based, renewable fuels, reducing carbon footprints. For example, TIKI® Brand Clean Burn™ BiteFighter® Torch Fuel is the ultimate torch fuel offering proven mosquito repellency with dramatically less soot and smoke than traditional torch fuels. It acts as a cleaner alternative to petroleum-based torch fuels, this torch fuel is 85% plant based. 

• Bug-Repellent Dominance: The bug-repellent fuel segment continues to grow in 2024, driven by essential oils like eucalyptus and cedar. Tiki torches have long been used to create ambiance and provide soft, flickering light in outdoor settings. Traditionally fueled by oils such as citronella, eucalyptus, or paraffin, these torches emit a subtle fragrance that claims to repel insects. Citronella oil, derived from the leaves of lemongrass, is particularly renowned for its mosquito-repelling properties. Tiki torches contain citronella oil which releases a smoke that can confuse and deter mosquitoes when they are in close proximity to the flame. As a result, the smoke from tiki torches overwhelms a mosquito’s senses, making it harder for them to detect carbon dioxide and lactic acid that attracts them to humans.

Smart and Customizable Designs

• LED-Integrated Torches: Companies are blending traditional flames with LED technology for safer, longer-lasting lighting. Prefer the glow without the open flame? Many feel the same. For households with curious children, energetic pets, or delicate garden blooms, fire-free lighting options offer the perfect solution for enhancing outdoor ambiance—without the safety concerns. LED flame bulbs are a standout choice. Designed to fit standard torch bases or lanterns, these bulbs deliver a remarkably realistic flickering effect. Best of all, they produce no soot, leave no mess, and won’t be extinguished by a sudden breeze.

• Customizable Aesthetics: Brands are offering torches in various materials like bamboo, metal, and ceramic to match diverse outdoor decor styles. Purnima Solar Technologies Pvt. Ltd. is one of Trade India's verified and trusted sellers. With extensive experience in supplying and trading Bamboo Torch, Purnima Solar Technologies Pvt. Ltd. has made a reputed name for itself in the market with high-quality Bamboo Torch, etc. Focusing on a customer-centric approach, Purnima Solar Technologies Pvt. Ltd. has a pan-India presence and caters to a huge consumer base throughout the country. 

Table: Tiki Torch Innovations (2024-2025)

Innovations like eco-friendly fuels and smart designs are making tiki torches more sustainable and versatile, catering to modern consumer needs.

How Are Companies Competing in This Space?

Competition in the tiki torch market is fierce, with key players focusing on brand differentiation and strategic marketing.

Brand Strategies

• Product Diversification: Leading companies like Firefly Fuel are launching essential oil-infused torches to capture health-conscious consumers. Firefly fuel is made from non-toxic ingredients, ensuring a safe environment for family and pets while enjoying outdoor gatherings. This tiki torch fuel is a biodegradable option, delivers hours of smokeless, odorless flame—perfect for enhancing the atmosphere at outdoor gatherings, from quiet evenings to festive events.

• Sustainability Messaging: Brands are emphasizing eco-friendly practices, focusing on sustainable materials and fuel alternatives. For instance, Fire Fly Fuels, a worldwide distributor of tiki torch fuel and lamp oil, introduced eco-friendly safe & green tiki torch fuel and lamp oil for indoor/outdoor use. Firefly Fuel products, is responsibly packaged and childproof to prevent confusion with juice drinks. The company offers worldwide distribution of eco-friendly products, private labeling options, small and large quantities, consistent product availability, and same-day drop shipping for most orders.

Competitive Landscape

• Market Leaders: TIKI Brand, Lamplight Farms, and Firefly Fuel dominate due to strong brand recognition and innovative portfolios.

• Emerging Players: Smaller companies like Burnaby Manufacturing Ltd., Blombus GmbH, H Potter Marketplace, Inc., Mayo Hardware Pty Ltd., Focus Industries Inc., Outdoor Fire Features, Jayanita Exports Pvt Ltd. (Deco Window), W.C. Bradley Co. and others are adopting various strategies, such as business expansion and product launches, to remain dominant in the sector.

What Role Do Consumer Trends Play?

Consumer behavior is reshaping the tiki torch market, with a focus on convenience, sustainability, and aesthetics.

Key Consumer Trends

• Outdoor Lifestyle Boom: The rise in outdoor entertaining has increased demand for ambient lighting solutions. Outdoor lighting is essential for elevating both the ambiance and practicality of any outdoor space, particularly during evening gatherings. With the right lighting, a backyard can be transformed into a cozy, welcoming retreat—perfect for entertaining guests or enjoying quiet moments with family after dark. It not only enhances visibility and safety but also draws attention to architectural elements and landscape features, creating a captivating atmosphere that enhances the overall outdoor experience.

• Health and Safety: Consumers prefer bug-repellent torches with natural ingredients, reflecting a broader health-conscious trend. Natural insect repellents offer a safer alternative to synthetic options, helping users avoid exposure to chemicals that may cause skin irritation or other health concerns. Many parents prefer using natural repellents for their children, as they are generally gentler and less likely to trigger adverse reactions. Additionally, natural ingredients like essential oils often provide calming aromas, delivering not only protection but also a soothing, therapeutic experience.

• Environmental Impact: Opting for natural insect repellents supports environmental sustainability. Unlike chemical-based alternatives that can pollute waterways and pose risks to wildlife, natural repellents are biodegradable and break down harmlessly. This helps reduce environmental contamination and promotes a healthier, more balanced ecosystem.

The Hidden Danger of Torch Fuel: Don’t Take the Risk

Using torches to light up yards and patios adds charm and may even help keep mosquitoes at bay—but torch fuel poses a serious health risk if mishandled. Just a few drops inhaled into the airway can lead to chemical pneumonia, a dangerous condition. Symptoms of hydrocarbon poisoning can include trouble breathing, a lingering cough, low-grade fever, chest discomfort, and unusual tiredness. If exposure happens, immediate action is critical.

Don’t make a fatal mistake:

• Never pour torch fuel or similar substances into food or drink containers.

• Always replace the child-resistant cap tightly after each use.

• Keep torch fuel in its original packaging, stored securely out of children’s reach.

• Store away from food, beverages, and eating areas.

• Never leave children unattended around torch fuel or related products.

Next Steps: How to Capitalize on Tiki Torch Trends

To stay ahead in the tiki torch market, consider these actionable takeaways:

• Invest in Eco-Friendly Products: Develop or stock torches with bio-based fuels or solar-powered options to align with consumer values.

• Enhance E-commerce Presence: Optimize product listings on platforms like Amazon to boost visibility and sales.

Conclusion: 

The tiki torch market is poised for growth through 2025, driven by innovation, consumer trends, and strategic competition. By embracing sustainability and e-commerce, businesses can light the way to success.

About the Author:

Sneha Chakraborty is a seasoned SEO Executive and Content Writer with over 4 years of experience in the digital marketing space, bringing a strong command of online visibility strategies and a keen insight into the evolving digital landscape. She specializes in enhancing online visibility and user engagement through data-driven strategies and creative content solutions. Sneha is passionate about translating complex digital concepts into accessible content for a wide audience. Outside of work, she enjoys reading, sketching, and exploring the outdoors through nature photography. The author can be reached at [email protected].