07-Jul-2025
Industry Insights from Next Move Strategy Consulting
Applied Food Sciences (AFS) has introduced PurGinseng, a highly water-soluble Panax ginseng extract designed for use in beverages, stick packs, and effervescent tablets. Derived from non-GMO Panax ginseng root, PurGinseng is standardized to deliver 8% (±3%) ginsenosides—the key active compounds linked to ginseng’s well-known health benefits.
The Ginseng sector’s PurGinseng™ establishes a new benchmark as the first Panax ginseng ingredient to achieve self-affirmed GRAS (Generally Recognized As Safe) status. This major regulatory milestone confirms the safety and suitability of PurGinseng™ for use in approved food and beverage applications. Brands can rely on the robust scientific validation behind this certification, offering a smooth route to market. Every batch of PurGinseng™ is thoroughly tested using advanced methods such as NMR or HPTLC to verify purity and identify any potential adulteration. The ingredient is produced in a cutting-edge cGMP-certified facility, ensuring consistent quality and safety.
PurGinseng™ is supported by rigorous quality control measures and multiple certifications, ensuring its integrity and suitability for various applications. Derived from Panax ginseng, this ingredient is standardized to contain 8% (±3%) ginsenosides, the key active compounds known for their health benefits. It holds GRAS status and is certified Non-GMO and Kosher, meeting a range of regulatory and dietary standards. With excellent water solubility, PurGinseng™ is ideal for use in numerous product formats. It offers a shelf life of two years and undergoes thorough third-party testing to verify purity and safeguard against potential adulteration, providing both safety and reliability for manufacturers and consumers alike.
Adaptogenic Support: Aids in stress management, enhances focus, and promotes overall well-being.
Cognitive Function: Improves mental clarity, concentration, and cognitive performance.
Physical Performance: Helps boost stamina and endurance by supporting healthy blood circulation and cellular energy production, providing a sustained, non-caffeinated energy lift.
Immune Health: Strengthens immune function, supporting overall wellness and resilience.
Versatile Formulation: Well-suited for a wide range of applications, including beverages, stick packs, effervescent tablets, and other innovative product formats.
GRAS Certification: Recognized as the first Panax ginseng ingredient with self-affirmed GRAS status, ensuring regulatory approval and simplifying its use in food and beverage products.
“At Applied Food Sciences, our mission has always been to expand the boundaries of innovation within the natural ingredients industry,” said Loretta Zapp, CEO of Applied Food Sciences. “We recognized the increasing demand for adaptogenic ingredients that offer proven, measurable benefits—particularly within the functional food and beverage sectors. However, we also understood that safety and regulatory compliance are essential for the success of any new ingredient in today’s marketplace. That’s why achieving self-affirmed GRAS status for PurGinseng was a key objective. This milestone gives brands the confidence to incorporate this powerful, time-honored adaptogen into their products, knowing it meets the highest safety standards.”
PurGinseng’s high water solubility makes it easy to blend into beverages, effervescent tablets, and powders, eliminating many of the typical formulation challenges associated with ginseng. Its versatility, along with a stable two-year shelf life, provides manufacturers with a reliable, easy-to-use ingredient for a wide range of product applications.
By launching PurGinsen, AFS delivers a premium, scientifically backed Panax ginseng solution tailored for the fast-evolving functional ingredients sector. The combination of high potency, regulatory clarity, solubility, and formulation adaptability marks a strategic leap forward for developers targeting mental and physical wellness applications.
Source: https://www.nutraceuticalsworld.com
Prepared by: Next Move Strategy Consulting
Industry Insights from Next Move Strategy Consulting In a...
As travel motivations evolve in a post-pandemic world, a new phenomenon is resha...
Rising adoption of pets across the globe along with the incr...
This website uses cookies to ensure you get the best experience on our website. Learn more
✖