India Fabric Care Market is Expected to Reach USD 9.36 billion by 2030

Rapid E-Commerce Adoption Spurs the India Fabric Care Market Expansion

According to Next Move Strategy Consulting, the India Fabric Care Market size was valued at USD 6.49 billion in 2024 and is projected to grow to USD 7.15 billion in 2025. Additionally, the industry is expected to continue its growth trajectory, reaching USD 9.36 million by 2030, with a CAGR of 5.51% from 2025 to 2030. 

The rapid expansion of e-commerce is playing a pivotal role in driving growth within the India fabric care market trends. As the country’s online retail sector continues its upward trajectory, platforms like Amazon, Flipkart, and emerging direct-to-consumer (D2C) brands are making fabric care products more accessible than ever. These digital channels offer key benefits such as competitive pricing, subscription-based services, and convenient home delivery that appeal strongly to tech-savvy, convenience-oriented consumers. Additionally, e-commerce is enabling premium and eco-friendly brands to reach underserved and remote regions, effectively broadening the market and accelerating the adoption of advanced fabric care solutions across diverse consumer segments.

Despite its promising outlook, the India fabric care market growth is increasingly constrained by escalating environmental and regulatory challenges. Traditional detergents, particularly those containing phosphates, are a major contributor to water pollution evident in phosphate levels in the Yamuna River at Khajoori Paltan reaching 13.4 mg/L, significantly exceeding the Central Pollution Control Board’s (CPCB) permissible limit of 5 mg/L. This has led to tighter regulatory scrutiny, with authorities pushing for reduced phosphate usage and greater transparency in ingredient labelling. 

At the same time, heightened consumer awareness around sustainability is intensifying focus on issues such as plastic packaging, excessive water usage, and harmful chemical residues. Consequently, fabric care brands face mounting pressure to adopt greener formulations and sustainable packaging. However, this transition brings considerable operational and compliance hurdles, which are slowing the industry's shift toward sustainability and limiting overall market expansion.

In contrast, the India fabric care market demand is set for robust growth, largely fuelled by the increasing need for eco-friendly and sustainable solutions. Innovations such as refillable liquid detergents, phosphate-free concentrated formulas, biodegradable ingredients, and low- or plastic-free packaging are significantly influencing consumer behaviour and strengthening brand loyalty. 

For instance, Hindustan Unilever Limited (HUL) has launched concentrated liquid detergents under its Surf Excel Matic line, tailored for both front- and top-load washing machines. These products are phosphate-free, water-efficient, and offered in refillable pouches highlighting a clear shift toward environmentally responsible, high-performance products. 

Moreover, the growing preference for water-saving, low-residue detergents reflects a broader move toward sustainability that also meets modern expectations for convenience and hygiene. As such, sustainability is evolving from a mere differentiator to a core growth strategy, reinforcing the long-term potential of the Indian fabric care industry.

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According to the report, the top players operating in the India fabric care industry include Hindustan Unilever Limited, Procter& Gamble, Reckitt Benckiser India, Godrej Consumer Products Limited, NIRMA, Jyothy Laboratories LTd, Wipro Consumer Care & Lighting Ltd., RSPL Group among others. These companies are adopting strategies, including partnership, and product launches across various countries and regions to maintain their dominance in the India fabric care market share.

The market is witnessing a wave of strategic innovation as leading players focus on premiumization, product enhancement, and digital-first launches to capture evolving consumer preferences. In March 2025, Hindustan Unilever Limited (HUL) relaunched Surf Excel Smart Shots, featuring an upgraded formulation and enhanced benefits. This move is aimed at bolstering HUL’s presence in the premium fabric care segment, showcasing a clear intent to deepen value creation in high-margin categories by aligning with convenience-driven and performance-oriented consumer demands.

Meanwhile, Jyothy Labs Limited is reinforcing its competitive stance by diversifying its product portfolio. Also in March 2025, the company announced new launches under both its Fabric Care and Household Insecticide categories. Within fabric care, Ujala Young & Fresh was introduced to target the youth demographic with a fresher, contemporary proposition. This reflects Jyothy Labs’ strategy of category segmentation and demographic targeting to enhance market penetration and brand relevance.

Continuing its emphasis on product upgrades, HUL reintroduced two of its flagship brands in December 2024. The Rin bar was relaunched with superior technology to improve performance, while Comfort fabric conditioner underwent a comprehensive revamp aimed at reinforcing the brand’s market leadership in the post-wash fabric care segment. These developments illustrate HUL’s focus on technological enhancement as a core lever for maintaining product superiority and driving brand loyalty in a competitive market.
Moreover, in May 2024, Godrej Consumer Products Limited (GCPL) expanded its e-commerce presence with the launch of three digital-native products under the Godrej Ezee, Godrej Protekt, and Goodknight brands. This highlights the company’s pivot toward online-first product innovation, leveraging digital platforms to test and scale new concepts in response to the increasing digitalization of consumer shopping behaviour.

Furthermore, in January 2024, GCPL took a significant step in redefining India’s laundry care space with the launch of Godrej Fab, a high-performance liquid detergent designed to deliver a superior wash experience. This product introduction underscores the company's commitment to breaking into the performance detergent segment with modern, efficient formulations tailored for contemporary Indian households.

Together, these developments point to a clear strategic trajectory in India’s fabric care industry: leading brands are investing in premium, technology-led, and digitally integrated offerings to differentiate in a crowded market. Success in this space increasingly depends on continuous innovation, localized relevance, and strategic expansion across both traditional and emerging retail ecosystems.

Key Insights from the India Fabric Care Market Report:

• The information related to key drivers, restraints, and opportunities and their impact on India fabric care market is provided in the report.

• The value chain analysis in the market study provides a clear picture of the roles of each stakeholder.

• The share of the key players in the market along with their competitive analysis, is provided in the report.