U.S. Electric Shaver Market is Expected to Reach USD 7.87 Billion by 2030

High Urbanization Rate Drives Demand for Electric Shavers in the U.S. during the forecast period.

According to Next Move Strategy Consulting, the U.S. Electric Shaver Market size was valued at USD 4.62 billion in 2024 and is expected to reach USD 5.23 billion by the end of 2025. The industry is projected to grow, hitting USD 7.87 billion by 2030 with a CAGR of 8.52%. Additionally, in terms of volume, the market size was 402,93 thousand units in 2024 and is projected to reach 46755 thousand units by 2025. Additionally, the industry is expected to continue its growth trajectory, reaching 78210 thousand units by 2030, with a CAGR of 10.8% between 2025 and 2030.

Urbanization is playing a crucial role in driving the U.S. electric shaver market growth, as it influences consumer behaviour and lifestyle choices. According to the World Bank, 84% of the U.S. population lived in urban areas as of 2024, reflecting a city-based demographic with fast-paced lifestyles and an increasing focus on personal grooming. Urban consumers are more likely to adopt convenient and advanced grooming solutions like electric shavers, which cater to their needs for efficiency, hygiene, and time-saving. 

Additionally, urban areas provide better access to product innovations, retail channels, both online and offline, and greater brand visibility, further accelerating market penetration. As urban living continues to shape modern grooming habits, the electric shaver market stands to benefit from this growing and tech-savvy urban population.

Despite the growing popularity of electric shavers, the market faces challenges due to their relatively high upfront costs and the continued availability of low-cost conventional alternatives like manual razors. For price-sensitive consumers, particularly in lower-income segments, the initial investment in an electric shaver can be a barrier, especially when manual razors offer a more affordable and easily accessible option. 

Traditional razors are also favoured for their simplicity, the absence of charging requirements, and widespread availability in convenience stores and supermarkets. This price-performance comparison can limit the adoption of electric razors, particularly among occasional users or those not actively seeking advanced grooming solutions. Consequently, cost barriers and the strong presence of established, low-cost alternatives remain significant constraints on the broader U.S. electric shaver market expansion.

On the other hand, the rapid advancement and growing adoption of artificial intelligence (AI) in the country are opening new opportunities for innovation in the U.S. electric shaver market trends. According to a 2025 report by the U.S. Government Accountability Office, AI use cases across selected federal agencies nearly doubled from 571 to 1,110 in 2024, with generative AI cases increasing nine-fold from 32 to 282, reflecting a broader trend toward intelligent technology adoption. 

This shift is also impacting the personal care sector, where AI-powered features like adaptive shaving sensors, skin-type recognition, and personalized grooming modes are transforming electric shavers into high-performance, smart devices. These innovations enhance the shaving experience and appeal to consumers seeking advanced, tech-enabled grooming solutions. As AI continues to permeate various industries, its integration into electric shavers offers significant potential for market growth, product differentiation, and deeper consumer engagement.

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The leading companies in the U.S. electric shaver industry are Procter & Gamble (Braun), Koninklijke Philips N.V., Conair Corporation, Panasonic Corporation, Spectrum Brands, Inc. (Remington), Wahl Clipper Corporation, Andis Company, Manscaped, Dollar Shave Club Inc., Meridian Grooming, Freebird Shaver, Skull Shaver, JML Direct, TPOB, and Shanghai Flyco Electric Co., Ltd. These companies are adopting various strategies to strengthen their market position. 

For instance, in June 2025, Braun (P&G) rolled out the upgraded Series 9 Pro+, reinforcing its premium grooming positioning with enhanced performance and refined design for a superior shaving experience. Moreover, in February 2024 – Andis Company debuted the eMERGE Clipper, a professional-grade grooming tool with a robust motor and detachable blades compatible with ultraEDGE and ceramicEDGE systems, offering unmatched versatility and precision for U.S. barbers. 

Also, in January 2024 – Panasonic expanded its footprint in the electric shaver market in the U.S., with the launch of the Palm Shaver (ES-PV6A-W). This compact five-blade device, equipped with advanced sensing technology and a linear motor, adapts seamlessly to facial contours for a smooth, tailored shave.

Key Insights from the U.S. Electric Shaver Market Report:

• The information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report.

• The value chain analysis in the market study provides a clear picture of the roles of each stakeholder.

• The competitive analysis of the key players in the U.S. electric shaver market share is provided in the report.