Electric Shaver Market by Product (Oil Shaver, Wet or Dry Shaver, Clippers, Rotary Shaver, Trimmers / Clippers, Rotary Shavers, and Foil Shavers), by Type (Rechargeable Shaver and Battery Type Shaver), End- User (Male and Female), and by Distribution Channel (Health and Beauty Stores, Electronic Stores, Supermarkets, Hypermarkets, and Online) -Global Opportunity Analysis and Industry Forecast 2022 – 2030

Market Definition:

The Electric Shaver Market size was valued at USD 15.30 billion in 2021 and is predicted to reach USD 21.30 billion by 2030 with a CAGR of 5.7% from 2022-2030. 

Electric shavers, also known as electric razor or dry razor, is designed to provide a pleasant and gentle shaving experience. These devices operate on either batteries or main electricity and possess a rotating or oscillating blade that eliminates the need of using gel, foam, soap, and water while shaving. Electric shaver helps in preventing unwanted cuts, bruises, and irritation coupled with their ease of use and portability.

Market Dynamics and Trends:

The growing preference of individuals towards personal care and grooming, transient style trends coupled with maintenance of hair and beard in a cost- effective way drives the electric shaver market growth.  

Also, the availability of online platforms such as Nykaa, Amazon, Flipkart that display product of electric shaver of various companies are expected to further propel the growth of the market. In addition, increasing use of battery type electric shaver in hospital during the time of surgeries to remove the hair on body adds to the demand. For instance, 3M Surgical Clipper 9661L and 3M Surgical Clipper Professional 9681 are used in hospitals to avoids small nicks and cuts as electric shavers do not contain an exposed blade and provide a gentle shave to conduct the surgery more efficiently this further propel the market growth of electric shavers.

However, low reliability of electric shavers and less availability of changeable parts that include blades are restraining the growth of market during the forecast period. On the contrary, introduction of hybrid electric shavers that can perform both trimming and shaving by using one blade is expected to create ample growth opportunities for the market in the coming years.

Market Segmentations and Scope of the Study:

The global electric shaver market is segmented based on product, type, end user, distribution channel, and geography. On the basis of product, the market is segmented into oil shaver, wet or dry shaver, clippers, rotary shaver, trimmers / clippers, rotary shavers, and foil shavers. On the basis of type, the market is segmented into rechargeable shaver and battery type shaver. On the basis of end user, the market is divided into male and female. On the basis of distributional channel, the market is bifurcated into health and beauty stores, electronic stores, supermarkets, hypermarkets, and online. Geographic breakdown and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and Rest of the World.

Geographical Analysis:

Europe region holds the lion share of the electric shaver market at present and is expected to boost the market growth during the forecast period. The presence of key market players including Philips and Braun that innovate new products to provide gentle shave propels the growth of the market in this region. For instance, the company ‘Philips’ deliver incredibly gentle shave with their Skin IQ technology that includes the products such as Shaver series 5000 Wet & Dry electric shaver and Shaver series 3000 and Body Groom.

Also, in October 2021, Braun launched its ‘Braun Series 9 Pro’ with pro-lift technology that gently cuts and lifts the toughest hair. This electric shaver improves the shaver’s ability to glide over the skin with a low level of friction. It also provides a pleasant and superior skin with no cuts and infection. Also, increased use of electric shaver in beauty salons as electric razors works over skin more efficiently without providing any razor burn and cuts. Also, electric shaver consumes less time in comparison to traditional razors, which in turn increases the demand for electric shaver.

However, Asia Pacific is expected to show a steady rise in the electric shaver market due to introduction of electric shaver for women that provides safe and gentle shaving which in turn boost the market growth. For instance, in October 2021, Panasonic launched two electric shavers for women such as ES-WL80-V and ES-WL60-G models for providing home beauty treatment. Both the ES-WL80-V and ES-WL60-G have floating blades and dual ultra-thin outer foils that work together to ensure precise hair removal. Also, the presence of companies such as Realme and Xiaomi that launches various electric shaver products for the consumers are expected to drive the market growth in this region. For instance, in July 2021, Realme launched electric shaver, ‘Realme Beard Trimmer’ in which the user can set up to 40 different lengths and has two blades in stainless steel. The trimmer is made up of skin friendly material with flexible grip and ergonomic design.

Competitive Landscape:

The electric shaver market comprises of various market players such as Koninklijke Philips N.V., Braun, Panasonic Corporation, Edgewell Personal Care., Societe BIC SA., The Procter & Gamble Company., Conair Corporation., Remington Products Co. LLC, Helen of Troy Ltd, and Wahl.

These market players are adopting various strategies that include acquisition and product launch of business across various regions to maintain their dominance in electric shaver market.

For instance, in November 2021, Edgewell Personal Care acquired Billie Inc., a company with high-quality shaving and premium body care products. The acquisition was cleared under Hart-Scott-Rodino Antitrust Improvements Act with purchase price of USD 310 million.

Also, in July 2021, Panasonic launched ER-GM40-K, a trimmer designed especially for teenagers. The product ensured a safe and gentle shave, as it possessed blades that do not directly touch the skin, and thus resulting in a reduced risk of nicks or irritation compared to a traditional, T-shaped razor.  

KEY BENEFITS:

• The global electric shaver market report provides the quantitative analysis of the current market and estimations through 2022-2030 that assists in identifying the prevailing market opportunities to capitalize on.

• The study comprises a deep dive analysis of the global electric shaver trend including the current and future trends for depicting the prevalent investment pockets in the market.

• The information related to key drivers, restraints and opportunities and their impact on the global electric shaver market is provided in the report.

• The competitive analysis of the market players along with their market share in global electric shaver market

• The SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

KEY MARKET SEGMENTS:

By Product 

• Oil Shaver

• Wet or Dry Shaver

• Clippers

• Rotary Shaver

• Trimmers / Clippers

• Rotary Shavers

• Foil Shavers 

By Type

• Rechargeable Shaver

• Battery Type Shaver 

By End User

• Men

• Women

By Distribution Channel

• Health and Beauty Stores

• Electronic Stores

• Supermarkets

• Hypermarkets

• Online

By Geography

• North America

  • U.S

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Rest of Europe

• Asia-Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia

  • Rest of Asia-Pacific

• RoW

  • UAE

  • Saudi Arabia

  • South Africa

  • Brazil

  • Remaining countries