U.S. Electric Shaver Market by Usability (Dry and Wet or Dry), by Product Type (Rotary, Trimmer/Clipper, and Foil), by Power Source, (Rechargeable and Battery-powered), by End User (Men and Women), and by Distribution Channel (Health and Beauty Stores, Electronic Stores, Supermarkets, Hypermarkets, and Online)–Opportunity Analysis and Industry Forecast 2024–2030

Market Definition

U.S. Electric Shaver Market was valued at USD 3.45 billion in 2023, and is predicted to reach USD 7.04 billion by 2030, with a CAGR of 8.70% from 2024 to 2030. The Electric Shaver industry is a part of the personal care and grooming market. The Electric Shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently. Electric Shaver are distinguished by their rotating or oscillating blades and their reliance on electricity to operate. Moreover, Trimmers are ideal for achieving precise cuts and detailing in short hair styles, while clippers offer versatility and interchangeable blades for tackling various hair lengths and styles, making them perfect for bulk cutting. Both tools are electric, ensuring efficient and convenient hair removal.

The key features of the Electric Shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features such as Bluetooth connectivity and adjustable settings in some models. The industry also caters to a variety of consumer segments with different grooming preferences such as beard styling, sensitive skincare, and close shave enthusiasts offering cordless operation, adjustable cutting lengths, and specialized attachments including precision trimmers, body grooming attachments, and foil guard.

Rising E-commerce Influence the Demand for Electric Shaver

The Electric Shaver industry has witnessed a remarkable transformation driven by the rapid growth of e-commerce. Recent data from the Census Bureau of the Department of Commerce reveals that e-commerce sales in the U.S. soared to USD 281.1 billion in the third quarter of 2023, establishing e-commerce as a cornerstone of the market. Online platforms have revolutionized consumer behaviour by offering unparalleled convenience and accessibility. With a vast selection of Electric Shaver brands and models available online, consumers can easily compare products, informed by reviews and ratings.

Additionally, exclusive online discounts attract budget-conscious shoppers, while global market access introduces innovative features from around the world. The seamless online shopping experience, facilitated by efficient product comparisons, user-friendly interfaces, and doorstep delivery, has further propelled the industry's growth. Moreover, the effective digital marketing strategies deployed by e-commerce platforms play a pivotal role in raising awareness and driving demand for Electric Shaver, shaping the industry's landscape in response to evolving consumer preferences and purchasing patterns. 

The Increasing Disposable Income Among Consumers in the U.S. Fuels the Market

The rise in disposable income among consumers in the U.S. is boosting the Electric Shaver’s market. As people have more money to spend, they're more likely to splurge on high-quality Electric Shaver that promise better performance and last longer. This trend fuels the overall growth of the market as consumers are willing to invest in premium products that offer superior features and durability. 

High Upfront Costs and Availability of Conventional Alternatives Hinder the Industry's Growth

Electric Shaver face significant challenges, primarily due to their higher prices and competition from traditional grooming tools. The cost of Electric Shaver may deter budget-conscious buyers who prefer manual razors as more affordable options. Despite their convenience, Electric Shaver struggle to win over users accustomed to traditional methods such as safety razors. Some prefer these traditional tools for their durability and the ritual of shaving with them. To thrive in this competitive market, Electric Shaver makers need to address price concerns, showcase their benefits, and respect customers' attachment to traditional shaving practices. This calls for smart pricing, focused marketing highlighting the advantages of Electric Shaver, and ongoing innovation to make them more appealing than traditional options.

Integration of Advanced Technologies Creates Ample Growth Opportunity

The integration of cutting-edge technologies in the Electric Shaver industry unlocks new growth avenues by enhancing product capabilities and user experiences. Smart functionalities such as Bluetooth connectivity and mobile app integration empower users with customization options, personalized grooming tips, and tracking features. Advanced features such as precision-engineered blades, sensor technologies, and adaptive shaving systems boost overall performance and efficiency, meeting the evolving demands of consumers. Technological innovations such as high-capacity lithium-ion batteries and fast-charging capabilities address concerns about battery life, offering enhanced convenience and satisfaction.

Moreover, innovative materials, ergonomic designs, and hypoallergenic components such as nickel-free blades and antibacterial features ensure superior comfort, catering to users with specific preferences or sensitivities. These technological advancements position Electric Shaver as practical grooming tools and innovative, customizable solutions, driving continued growth and success in the industry.

Competitive Landscape

The U.S. Electric Shaver industry includes several market players such as Procter & Gamble (P&G), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Dollar Shave Club, MANSCAPED, and others.

U.S. ELECTRIC SHAVER MARKET KEY SEGMENTS

By Usability

• Dry 

• Wet or Dry

By Product Type

• Rotary

• Trimmer/Clipper

• Foil

By Power Source

• Rechargeable

• Battery-powered

By End User

• Men

• Women

By Industry Vertical

• Health and Beauty Stores

• Electronic Stores

• Supermarkets

• Hypermarkets

• Online

REPORT SCOPE AND SEGMENTATION:

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