U.S. Electric Shaver Market

U.S. Electric Shaver Market

U.S. Electric Shaver Market by Type (Rotary Shavers, Foil Shavers, and Clippers & Trimmers), by Power Source (Battery Powered, and Rechargeable or Cordless), by Usage (Dry Electric Shavers, and Wet and Dry Electric Shavers), by Distribution Channel (Online, and Offline), by End-User (Men, and Women) – Opportunity Analysis and Industry Forecast 2024–2030

Industry: Retail and Consumer | Publish Date: 09-Jul-2025 | No of Pages: 143 | No. of Tables: 109 | No. of Figures: 54 | Format: PDF | Report Code : RC1999

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Market Definition

U.S. Electric Shaver Market was valued at USD 3.45 billion in 2023, and is predicted to reach USD 7.04 billion by 2030, with a CAGR of 8.70% from 2024 to 2030. The Electric Shaver industry is a part of the personal care and grooming market. The Electric Shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently. Electric Shaver are distinguished by their rotating or oscillating blades and their reliance on electricity to operate. Moreover, Trimmers are ideal for achieving precise cuts and detailing in short hair styles, while clippers offer versatility and interchangeable blades for tackling various hair lengths and styles, making them perfect for bulk cutting. Both tools are electric, ensuring efficient and convenient hair removal.

The key features of the Electric Shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features such as Bluetooth connectivity and adjustable settings in some models. The industry also caters to a variety of consumer segments with different grooming preferences such as beard styling, sensitive skincare, and close shave enthusiasts offering cordless operation, adjustable cutting lengths, and specialized attachments including precision trimmers, body grooming attachments, and foil guard.

Rising E-Commerce Boosts Demand in the U.S. Electric Shaver Market

The U.S. electric shaver market has seen significant growth fueled by the rapid expansion of e-commerce. As digital retail becomes increasingly integral to consumer purchasing habits, electric shavers have become more accessible than ever. Consumers benefit from the ability to compare various models, read detailed product reviews, and access a wide range of brands—all from the convenience of their homes. This ease of access has contributed to increased consumer confidence and broader adoption of electric grooming products.

Online retailers have further spurred market demand through strategic digital marketing, personalized recommendations, and time-limited promotions that attract both first-time and repeat buyers. The availability of exclusive discounts, seamless checkout processes, and fast delivery options enhances the overall shopping experience. In addition, e-commerce platforms often introduce U.S. consumers to the latest global innovations in grooming technology. As online shopping continues to dominate the retail landscape, it is expected to remain a key driver of growth for the electric shaver market in the U.S., particularly among tech-savvy and convenience-oriented consumers.

 

Rising Disposable Income Drives Growth in the U.S. Electric Shaver Market

Increasing disposable income among U.S. consumers is a key factor contributing to the growth of the electric shaver market. As personal incomes rise, more individuals are opting for premium grooming products that offer enhanced performance, advanced technology, and longer lifespans. This shift in consumer behavior reflects a growing preference for convenience, comfort, and long-term value over basic, low-cost alternatives. Higher spending capacity allows consumers to explore feature-rich electric shavers with smart connectivity, precision blades, and ergonomic designs tailored to individual grooming needs.

This trend is particularly evident in the male grooming segment, where demand for high-end trimmers and multifunctional shavers are on the rise. Additionally, consumers are increasingly viewing grooming tools as lifestyle investments, not just necessities. The willingness to spend more on durable and stylish electric grooming devices has opened new opportunities for manufacturers to introduce advanced models and expand their premium product lines. As disposable income levels continue to rise across various age groups, especially among urban professionals, the demand for high-quality electric shavers is expected to grow steadily in the U.S. market.

 

High Upfront Costs and Traditional Alternatives Restrain Growth in the U.S. Electric Shaver Market

The U.S. electric shaver market faces notable obstacles due to its relatively high initial costs and strong competition from traditional grooming tools. While electric shavers offer advanced features and convenience, their price point often deters budget-conscious consumers who view manual razors as more cost-effective. For many, the affordability and simplicity of safety razors or disposable blades outweigh the technological advantages of electric options, especially when upfront investment is a major consideration.

Additionally, long-standing grooming habits and personal preferences for traditional shaving methods present a cultural challenge for electric shaver adoption. Some consumers remain loyal to manual tools, valuing their perceived precision, control, or the personal ritual associated with traditional shaving. To stay competitive, electric shaver manufacturers in the U.S. must focus on strategic pricing, clearly communicate long-term value, and highlight benefits such as time savings, skin protection, and multifunctionality. Continued product innovation and consumer education will be crucial in shifting preferences toward electric alternatives in a market shaped by both tradition and evolving expectations.

Integration of Advanced Technologies Unlocks Growth Opportunities in the U.S. Electric Shaver Market

The adoption of advanced technologies in the U.S. electric shaver market is creating substantial opportunities for growth by transforming product functionality and elevating user experience. Smart features such as Bluetooth connectivity and mobile app integration are empowering consumers with personalized grooming routines, real-time performance tracking, and tailored recommendations. Enhancements like precision blades, adaptive shaving systems, and sensor-based adjustments are boosting product performance, aligning with the increasing demand for efficient, intelligent grooming solutions.

In addition to digital innovations, improvements in battery technology—such as long-lasting lithium-ion batteries and rapid charging functions—are addressing common concerns related to convenience and usability. The use of hypoallergenic materials, ergonomic designs, and skin-friendly features like antibacterial coatings further expands the appeal of electric shavers to a wider audience, including those with sensitive skin. These technological advancements are redefining electric shavers as smart, customizable grooming tools, positioning them for long-term success in an evolving and competitive U.S. personal care market.

 

Competitive Landscape

The U.S. Electric Shaver industry includes several market players such as Philips Norelco, Panasonic, Conair, Braun, Andis, Remington, Wahl clipper corp., Xaiomi, Skull Shaver, Havells, Sunbeam Products, Inc, Gillette, Manscaped, Freebird, Sencor, and others.

U.S. ELECTRIC SHAVER MARKET KEY SEGMENTS

By Type        

  • Rotary Shavers    

  • Foil Shavers    

  • Clippers & Trimmers    

    • Beard Trimmer

    • Body Trimmer

    • Others    

By Power Source        

  • Battery Powered    

  • Rechargeable or Cordless            

By Usage        

  • Dry Electric Shavers    

  • Wet and Dry Electric Shavers            

By Distribution Channel        

  • Online    

  • Offline        

By End-User        

  • Men    

  • Women

Key Players

  • Philips Norelco

  • Panasonic

  • Conair

  • Braun

  • Andis

  • Remington

  • Wahl clipper corp.

  • Xaiomi

  • Skull Shaver

  • Havells

  • Sunbeam Products, Inc

  • Gillette

  • Manscaped

  • Freebird

  • Sencor

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 3.45 billion

Revenue Forecast in 2030

USD 7.04 billion

Growth Rate

CAGR of 8.70% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising E-Commerce Boosts Demand in the U.S. Electric Shaver Market

  • Rising Disposable Income Drives Growth in the U.S. Electric Shaver Market

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

U.S. Electric Shaver Market Revenue by 2030 (Billion USD) U.S. Electric Shaver Market Segmentation U.S. Electric Shaver Market Major Regions

Frequently Asked Questions

According to the report published by Next Move Strategy Consulting, the global market is valued at USD 3.45 billion in 2023.

According to the report published by Next Move Strategy Consulting, the global U.S. Electric Shaver market is expected to hit USD 7.04 billion by 2030.

Major players in the U.S. Electric Shaver market includes Philips Norelco, Panasonic, Conair, Braun, Andis, Remington, Wahl clipper corp., Xaiomi, Skull Shaver, Havells, Sunbeam Products, Inc, Gillette, Manscaped, Freebird, Sencor, and others.

The integration of cutting-edge technologies in the electric shaver industry is expected to unlocks new growth avenues by enhancing product capabilities and user experiences.

The high upfront costs and availability of conventional alternatives hinders the electric shaver market growth.

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