Automotive Seats Market by Material Type (Synthetic Leather, Genuine Leather, and Fabric), by Technology (Standard Seats, Powered Seats, Ventilated Seats, and Other Seats), by Seat Type (Bucket and Split Bench), by Component (Armrests, Pneumatic Systems, Seat Belts, Seat Frames & Structures, Seat Headrests, Seat Height Adjusters, Seat Recliners, Seat Tracks, and Side Curtain Airbags), by Sales (OEM and Aftermarket), and by Vehicle Type (Passenger Cars and Commercial Vehicles)– Global Opportunity Analysis and Industry Forecast 2024–2030

Market Definition

The Automotive Seats Market size was valued at USD 63.05 billion in 2023 and is predicted to reach USD 81.35 billion by 2030 with a CAGR of 3.7% from 2024–2030.

Automotive seats are essential components of vehicles, serving as the primary interface between drivers and passengers and their vehicles. These seats are designed to provide comfort, safety, and ergonomic support to occupants during transportation. They are strategically engineered to enhance the overall driving and riding experience while ensuring the safety and well-being of passengers.

Automotive seats come in various configurations, such as bucket seats, bench seats, and specialized seats designed for vehicles like sedans, trucks, or sports cars. Their advantages lie in optimizing driving comfort, reducing fatigue during long journeys, and, most importantly, enhancing safety through features such as integrated airbags and advanced restraint systems. The automotive seats represent an indispensable aspect of vehicle design, aiming to deliver comfort, safety, and style to passengers and drivers.

Market Dynamics and Trends

The increasing adoption of electric sport utility vehicles (SUVs) with enhanced accommodation convenient seats, and passenger baggage capacity is fueling demand for automotive seats market globally.

According to the International Energy Agency, as of February 2023, SUVs represented 46% of global car sales in 2022, and electric SUVs made up 16% of total SUV sales and for the first time, electric SUVs comprised over half of global electric car sales. The notable shift towards SUVs, which constituted 55% of the 400 electric car models available in 2022, surged the adoption of automotive seats providing specialized seat designs tailored to their unique interior layouts.

Additionally, development of innovative car seats designs, aimed at making long journeys more comfortable and driving easier, is expected to increase the global demand for cutting-edge automotive seating solutions.

For instance, in October 2022, NHK SPRING Co. Ltd. initiated an innovative technique in developing car seats with the use of vibration-resistant materials and a specialized headrest design to enhance passenger comfort by reducing possibilities for motion sickness. This effort is driving the demand for comfortable automotive seats, for consumers seeking seats with improved features.

However, the high cost of advanced modular chairs compared to traditional seats acts as a constraint on the market growth for automotive seats, as it can deter cost-conscious consumers and manufacturers from adopting these innovative seating solutions.

This cost disparity may limit the widespread adoption of advanced modular seats, impacting their market penetration and potentially hindering the overall growth of the automotive seat market. On the contrary, the rapid technological advancement of Advanced Driver-Assistance Systems (ADAS) features is poised to be a significant driver for future growth of the automotive seats market.

As ADAS becomes more integrated and sophisticated than before, the demand for advanced seating solutions that complement these systems, offering enhanced comfort, safety, and adaptability, is expected to surge. This blend of automotive seats and ADAS ensures to shape the future of vehicle interior design and safety, creating an ample growth opportunity for the automotive seats market in the future.

Market Segmentations and Scope of the Study

The automotive seats market is segmented on the basis of material type, technology, seat type, sales, component, vehicle type and region. On the basis of material type, the market is divided into synthetic leather, genuine leather, and fabric. On the basis of technology, the market is classified into standard seats, powered seats, ventilated seats, and other seats. On the basis of seat type, the market is categorized into bucket and split bench. On the basis of component, the market is divided into armrests, pneumatic systems, seat belts, seat frames & structures, seat headrests, seat height adjusters, seat recliners, seat tracks, and side curtain airbags. On the basis of sales, the market is categorized into OEM and aftermarket. On the basis of vehicle type, the market is divided into passenger cars and commercial vehicles. Regional breakdown and analysis of each of the aforesaid segments comprises North America, Europe, Asia-Pacific, and Rest of the World (RoW).

Geographical analysis

Asia-Pacific holds the dominant share of the automotive seats market at present and is expected to continue its dominance during the forecast period. This is due to the incorporation of innovative designs and features in automotive seats to enhance the comfort and functionality of car seats, making them more attractive to consumers.

For instance, in January 2022, Toyota Boshoku Corporation designed the LEXUS NX's seats and interior components. The incorporation of a sophisticated electronic retraction mechanism and enhanced cushioning in these seats offer superior comfort and functionality, making them highly appealing to consumers further driving demand in the market in this region.

Also, the presence of key market players such as Magna International, Inc. and Toyota Boshoku Corporation, strategically engaging in partnerships plays a major role in the growth of the market in this region. These partnerships involve collaborations with local automotive manufacturers, suppliers, and other stakeholders, fostering synergies that lead to innovation and efficiency.

For example, in October 2022, Magna International, Inc. collaborated with Guangdong Huatie Tongda High-speed Railway Equipment Co., a joint venture headquartered in Qingdao, Shandong Province, China. This strategic partnership focused on delivering innovative seating solutions to a range of manufacturers for their upcoming vehicle models, further contributing to the increasing demand within the automotive seats market.

On the other hand, North America is expected to show a steady rise in the automotive seat market. This is attributed to the growth in commercial vehicle sales spurring the need for comfortable and efficient seating. According to the reports of the National Automobile Dealers Association, as of January 2023, light truck sales in the U.S. significantly expanded, accounting for 79.4% of new vehicle sales, marking a 1.6% increase in 2022.

Furthermore, the surge in alternative fuel vehicles, representing 12.3% of all new vehicles sold, indicates a 2.7% increase from the previous year. This growth is boosting the automotive seats market, as there's a growing demand for seats designed to fit the requirements of these vehicles.

Moreover, increasing development of innovative products by several companies, aimed at reducing the environmental impact of automotive seats, aligns with the growing consumer preference for eco-friendly and sustainable options. This factor is driving the automotive seats market in this region.

For instance, in June 2022, Woodbridge, a US foam manufacturer, launched TrimVisible Bio, a groundbreaking product that seamlessly integrates biogenic carbon into its polyurethane seat foam, effectively reducing the carbon footprint of vehicle seats while maintaining quality and comfort.

Competitive Landscape

The automotive seats market comprises various market players Adient plc., Lear Corp., FORVIA Faurecia, Toyota Boshoku Corporation, Magna International, Inc., Johnson Controls, Brose Sitech sp. z o.o., TS TECH CO., LTD., DURA - SHILOH, IFB Industries Limited., and others. These market players are adopting various product developments and joint venture strategies as their key developmental techniques across various regions to maintain their dominance in the automotive seats market.

For instance, in January 2022, Brose Fahrzeugteile SE & Co. KG, partnered with Volkswagen, the prominent automotive manufacturers, to establish Brose Sitech sp. z o.o., an independent supplier of seat systems. This independent entity focused on providing advanced seat systems tailored to the evolving demands of contemporary mobility trends, such as e-mobility and autonomous driving, thereby driving the market for automotive seats.

Also, in November 2022, Lear Corp. acquired InTouch Automation, a supplier specializing in Industry 4.0 technologies. This acquisition significantly bolstered Lear's automation capabilities and manufacturing versatility which is a driving force behind the growth of the automotive seats market.

Key Benefits

• The automotive seats market report provides the quantitative analysis of the current market and estimations through 2024–2030 that assists in identifying the prevailing market opportunities to capitalize on.

• The study comprises a deep dive analysis of the automotive seats market trend including the current and future trends for depicting the prevalent investment pockets in the market.

• The information related to key drivers, restraints and opportunities and their impact on the automotive seats market is provided in the report.

• The competitive analysis of the market players along with their market share in the automotive seats market

• The SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

Key Market Segments

By Material Type

• Synthetic Leather

• Genuine Leather

• Fabric 

By Technology

• Standard Seats

• Powered Seats

• Ventilated Seats

• Other Seats 

By Seat Type

• Bucket 

• Split Bench 

By Component

• Armrests

• Pneumatic Systems

• Seat Belts

• Seat Frames & Structures

• Seat Headrests

• Seat Height Adjusters

• Seat Recliners

• Seat Tracks

• Side Curtain Airbags 

By Sales

• OEM

• Aftermarket

By Vehicle Type

• Passenger Cars

• Commercial Vehicles

By Region

• North America

  • The U.S

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France    

  • Italy

  • Spain

  • Denmark

  • Netherlands

  • Finland

  • Sweden

  • Norway

  • Russia

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• Rest of the World (RoW)

  • Latin America

  • Middle East

  • Africa

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