Batter and Breader Premixes Market by Type (Crumbs & Flakes, Flour & Starch, Adhesion Batter, Thick Batter, Tempura Batter, Beer Batter, and Customized Batter), by Application (Meat, Vegetables, Seafood, Chicken, and Others), by Corp Type (Cereals and Grains, Oilseeds and Pulses, Fruits and Vegetables, and Others) and by Distribution Channel (Online Distribution Channel and Offline Distribution Channel) — Global Opportunity Analysis and Industry Forecast 2022–2030

Market Definition:

The Batter and Breader Premixes Market size was valued at USD 1.99 billion in 2021 and is predicted to reach USD 3.31 billion by 2030 at a CAGR of 5.8% from 2022 to 2030. 

A batter is a mixture of flour and liquids such as water, milk, or eggs, whereas a breader is made from cereal flour-based blends or thermally processed dry bread crumbs. It often contains seasonings and chemical leavening agents applied as coatings to fried or baked foods to obtain the desired texture. Batter and breader premixes are food coatings applied to the food items such as vegetables, meat, fish, and other products. It is used while grilling and frying food to maintain moisture and enhance its taste.

Batter and breader premixes help to retain the moisture level in desired baked food items. These are extensively used in the kitchen for grilling and frying food to maintain its moisture level and further adds crispiness and texture to food to enhance its taste.

Market Dynamics and Trends:

The demand for batter and breader premixes is high due to the rising adoption of the fast-food culture and the growing inclination of consumers towards convenience foods, including processed meat and seafood. Moreover, increasing dependency on ready-to-cook (RTC) food products due to quick preparation time, busy life schedules, and a rise in the working women population are expected to support the market growth. 

Moreover, growing health consciousness among people has contributed to the high demand for batter and breader due to micronutrients that include vitamins, minerals, and other nutritional additives. The growing preference for taste-based items boosts the demand for batter & breader because of the batter & breader-delivered flavor and textural & aesthetic differences. It also delivers crumbs that play a crucial role in providing the perfect bite, appearance, and taste to appetizers or center-of-the-plate products, which is expected to propel the market growth.

However, regular consumption of deep-fried foods can cause diseases such as heart disease and diabetes, which could restrain the market growth. On the contrary, a surge in innovative products such as gluten and genetically modified organism (GMO)-free variants are expected to create ample growth opportunities for the market players in the coming years.

Market Segmentations and Scope of the Study:

The global batter and breader premixes market is segmented based on type, application, corp type distributional channel, and geography. On the basis of type, the market is categorized into crumbs & flakes, flour & starch, adhesion batter, thick batter, tempura batter, beer batter, and customized batter. On the basis of application, the market is divided into meat, vegetables, seafood, chicken, and others. On the basis of corp type, the market is divided into Cereals and Grains, Oilseeds and Pulses, Fruits and Vegetables, and Others. On the basis of distributional channel, the market is classified into online distribution channel and offline distribution channel. The report contains the geographical breakdown and analysis of each of the abovementioned segments across four regions, namely North America, Europe, Asia-Pacific, and Rest of the World (RoW).

Geographical Analysis:

Asia-Pacific currently holds the dominant share of the global batter and breader premixes market. It is expected to continue its dominance during the forecast period due to factors such as high preferences for fish and crab, as traditional Asian foods are coated with different flours such as corn, wheat, and cornmeal. Moreover, breader is used in many dishes, including Thai crab cakes, crab cake bites, and breaded crab ball snacks. The use of batter and breader in these two food items drives the batter and breader premixes market growth in the region. 

Furthermore, an inclination to shift from traditional methods of preparing food at home to purchasing packaged meals owing to a busy life schedule is expected to drive the market in this region.

On the other hand, the market in North America is expected to show steady growth due to the presence of sophisticated restaurants such as KFC and McDonald’s that use bread and batter coatings on their food products. Also, the easy availability of these products in supermarkets and supermalls, along with the rise in health concerns resulting in high consumer demand for healthy products and custom-made batter & breader, are expected to drive the growth in this region.

Competitive Landscape:

The key market players operating in the global batter and breader premixes market include Archer-Daniels-Midland Company, Cargill Inc., Coalescence LLC, Dutch Protein & Services B.V., Ueman Ryoshoku Seifunsho Co. Ltd., Kerry Group PLC, McCormick & Company, Inc., Newly Weds Food, Inc., Solina Group, and Showa Sangyo Co., Ltd. These market players are adopting strategies such as product launches and acquisition of other businesses across various regions to maintain their dominance in the market.

For instance, in January 2021, Ueman Ryoshoku Seifunsho Co., Ltd. introduced ‘WA-PANKO’ bread crumbs in the U.S., which are made from domestic rice that makes it delicious and healthy. WA-PANKO bread crumbs products can retain their natural taste when served hot or cold. Also, in September 2020, Solina announced the completion of its acquisition of Bowman Ingredients, a leading supplier of coating systems to food service and retail food processors with products including breadcrumbs, batters, and marinades. This acquisition helped expand the management team, innovation, and a broad portfolio of products.

Key Benefits:

• The batter and breader premixes market report provides a quantitative analysis of the current market and estimations from 2022 to 2030. This analysis assists in identifying and capitalizing on the prevailing market opportunities.

• The study comprises a deep dive analysis of the batter and breader premixes market trends, including the current and future trends for depicting the prevalent investment pockets in the market.

• The information related to key drivers, restraints, and opportunities, along with their impacts on the batter and breader premixes market, is provided in the report.

• The competitive analysis of the market players, along with their market shares, is included in the study.

• The SWOT analysis and Porter’s Five Forces model are included in the report.

• The report provides the value chain analysis of the market to provide a clear picture of the stakeholders’ roles.

Key Market Segments:

By Type

• Batter Premix

  • Adhesion Batter

  • Tempura Batter

  • Beer Batter

  • Thick Batter

  • Customized Batter

• Breader Premix

  • Crumbs and Flakes

  • Flour and Starch

By Crop Type

• Cereals and Grains

• Oilseeds and Pulses

• Fruits and Vegetables

• Others

By Application

• Meat

• Vegetables

• Seafood

• Chicken

• Others

By Distributional Channel

• Online Distribution Channel

• Offline Distribution Channel

By Geography

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Italy

  • Germany

  • Spain

  • Netherlands

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Taiwan

  • Vietnam

  • Rest of Asia Pacific

• RoW

  • Latin America

  • Middle East 

  • Africa

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